LOFTER, also known as Lehu, is a light blogging product launched by NetEase.

Focus on providing users with simple, easy-to-use, high-quality, and original blogging tools, original communities, and high-quality mobile blogging applications. LOFTER is the largest fan creation community in China. Nowadays, many fans in the fan circle often post celebrity or other types of fan fiction, as well as some paintings and pictures, in order to facilitate CP.