Recently, a cherry blossom festival is being held in Shanghai Gucun Park. It can be said that there are many people watching cherry blossoms here, and this cherry blossom festival will last until April. In addition to cherry blossom viewing, Gucun Park has also launched six theme activities and supporting activities to accompany you through this romantic moment. Cherry Blossom Festival in Shanghai Gucun Park in 2121
"Gathering of Cherry Blossoms"-Theme Activities of Talent and Science and Technology Innovation Project Publicity Series
In order to further create a good atmosphere of "respecting knowledge, labor, talents and creativity" in the whole region, widely display the elite style of outstanding talents from all walks of life in Baoshan and attract more talents from home and abroad to gather in Baoshan. During the Cherry Blossom Festival, Baoshan's quality talent policy, excellent talent image and "will be displayed through centralized publicity. In addition, make full use of the carrier and flow resources of the Cherry Blossom Festival, actively display science and technology projects, publicize the great construction of the ring, and open a gorgeous chapter of Baoshan's "northern transformation".
"Praise Sakura You"-a series of theme activities of media integration
A large-scale live broadcast activity was launched, which reflected the ecological beauty of the Yangtze River Delta by connecting the medical aid team in Hubei, linking Wuhan University in China, Yuantouzhu in Wuxi and overseas to the cherry blossom viewing resort in Tokyo, Japan, in response to the integrated development of the Yangtze River Delta. The online "5G+4K" cloud cherry blossom viewing platform was launched, allowing netizens to freely choose the beauty of cherry blossom viewing and praise the cherry blossom festival online. Continue to do a good job of "Hanfu Garden" through online and offline linkage, so that citizens can experience a beautiful encounter between cherry blossoms and China traditional culture.
"Elegant Charm of Cherry Blossoms" —— Theme Activities of Cultural Travel Series
Combined with the special activities of Shanghai Citizens' Culture Festival in Baoshan, on the day of cultural service, the red theme cultural activities of "Celebrating the Centennial Celebration * * * Enjoy Quality Life" in Baoshan District were released, and cultural travel activities such as humanistic painting and calligraphy gathering to celebrate the centenary of the founding of the Party and micro-tour of cherry blossom line were held to further promote Chinese traditional aesthetics and advocate quality.
"Knowing Cherry Blossoms in Spring"-2121 Cherry Blossom Festival Photo Competition
Collect photos showing the beauty of cherry blossoms, happy cherry blossoms and civilized cherry blossoms in Gucun Park. The entries will be screened by the jury, published on the special website of Cherry Blossom Festival and the park WeChat WeChat official account, and the winning ones will be judged.
"Sakura You Come"-Theme Activities of Sports Series
In order to further cultivate the core concept of "Sakura+Sports" brand activities, promote the deep integration of national fitness and national health, and promote the quality improvement and efficiency improvement of the sports industry, the fourth Sakura Women's 111-kilometer Classic, face-to-face interviews with world champions, and interactive experience activities of paintball shooting will be held during the Sakura Festival.
"There are all kinds of cherry blossoms"-a series of commercial marketing promotion activities
Give full play to the guiding and driving role of the Shanghai Cherry Blossom Festival, integrate the resources of commercial channels in the region, and mobilize key commercial enterprises (parks) in the region to carry out a series of thematic marketing activities through the interaction of business travel style and business circle linkage, thus forming a promotion area with eight business circles and ten commercial complexes as the core, with the participation of 111 retail enterprises and 1,111 catering enterprises. Five supporting activities
1. Flavor food
During the Cherry Blossom Festival, in addition to catering services provided by hotels in the northern suburbs of Hengshan, restaurants in the park and cherry blossom barbecue garden, the park will cooperate with well-known catering brands to launch a flavor food street to meet the catering needs of large crowds during the Cherry Blossom Festival and ensure that tourists can eat safe, convenient and fast food.
2. Recreation and Entertainment
This year, the barbecue area in the park was luxuriously upgraded to "Sakura Barbecue Garden", with 215 grills divided into five categories, which can be used by more than 1,811 tourists to barbecue at the same time, making it an ideal place for enterprise group building, family dinner and entertainment and leisure; There are 14 amusement items such as merry-go-round, bumper car, hurricane flying chair, pirate ship, ferris wheel, etc. in the Children's Paradise, which provides a variety of choices for parent-child families. Paintball shooting, kayaking, electric cruise ship and other activities in the park that integrate leisure, sports, fun and entertainment are also quite popular.
3. Natural exploration
The Oriental Bird World is home to more than 1,111 rare birds belonging to more than 61 species from all over the world. The main attractions include the Peacock Flying Southeast Show, Bird Knowledge Museum, Parrot World, Flamingo Bay, Ostrich Garden and other exhibition areas. By means of "cage-free, net-free, positioning and stocking", the bird world will be presented to tourists more wonderfully. At the same time, the dinosaur park has the largest dinosaur model in Shanghai, showing more than 61 dinosaur scenes, allowing visitors to feel the charm of nature; The museum of paleontology fossils, which is free of charge, shows the mysteries of nature and ancient civilization to citizens and tourists through various animal models and dinosaur fossils.
4. Tourism and shopping
There are more than 31 cherry blossom cultural and creative products in the Sakura Culture and Art Exhibition Hall, which are artistic and practical in combination with the brand culture of cherry blossoms in the park and are an important part of the brand building of "Sakura Festival Gucun Park".
5. Holiday Accommodation
Hengshan Northern Suburb Hotel is an ideal place for holidays and business and conference activities. The hotel will offer accommodation, meal packages, group purchases and other preferential activities to the guests who are on holiday or participating in activities. Guests staying in the hotel have a special VIP channel to enjoy cherry blossoms in the garden with their room cards.