Inadvertently, a period of work has come to an end. Is it necessary to write a plan book when facing a new job and setting new goals? So can you write a planning book? The following is a model essay of TV program planning book compiled by me for your reference, hoping to help friends in need! Tv program planning book 1
1. Common methods of TV program planning
1. Brainstorming method.
It is a way of thinking created by American creative scientist Alex Osborne, and its core is highly free association. Generally, through small meetings, participants can put forward various ideas, induce each other and pursue a creative idea. It requires that criticism should be forbidden at the meeting, that recklessness should be encouraged, that more ideas should be generated, and that these ideas should be purposefully selected or recombined. This method is suitable for all kinds of social planning activities and has certain representativeness.
At present, its application in China's TV industry is in the form of borrowing "external brain". "External brain" mainly refers to the think tank of non-unit. It mainly gives full play to the planning role of "external brain" and cooperates closely with the professional production level of TV people to strive for double benefits. The most typical example is Tell the Truth.
"Tell the truth" column has been enduring and outstanding since it was launched in 1996. Apart from Cui Yongyuan's hosting charm and management system, there is also a very important factor that it has a good planning team. This planning team is directly presided over by Cui Yongyuan, and at the same time, several "outsiders" with different ages, experiences, majors and genders are hired to make suggestions together. Such as sociologist Yang Dongping, Zhao Xiyuan, who studied medicine and then engaged in broadcasting, Zhao Yigong, who studied film and television, Cong Peng, a student, the tsunami with a military background, and Wu Erhan, a minority. They are specially responsible for the planning of program topics, and carefully plan each program together with the director, director and host of program production.
2. investigation method.
this method is to get relevant effective information through questionnaire survey and sampling survey organized by planners, and then analyze these information to draw a conclusion, and finally plan according to the conclusion of the survey. This method is often used in column stage investigation and column revision. Due to the high cost, general columns will not be used.
3. empirical method.
Based on many years' experience, the program planner finds out the places similar to this planning background, and carries out the planning in combination with personnel quality, production funds, execution environment and other factors. This method is used consciously or unconsciously by many columns at present, and its biggest drawback is that it is not easy to innovate and cannot escape the old pattern. The biggest advantage is high success rate and strong operability.
Second, thinking about the related issues of TV program planning
1. Dealing with the relationship between producers and "outsiders"
People-oriented is the primary symbol of modern scientific management. It is the unanimous voice of modern enterprise management to respect talents and make the best use of them. Column producers borrow the external brain to give full play to the role of the external brain, handle the relationship well and make good use of talents.
respect the "outside brain". In the case that the column does not have its own independent "inner brain", the outer brain is a talent, and it should be respected especially because it is an "outsider". The producer should explain the director, director and host for the congenital deficiency of the production technology, so as to have friendly cooperation and mutual respect, negotiate the overall planning of the program in a harmonious and active atmosphere, come up with more ideas and strengthen the alliance. During the interaction between the "outside brain" and the insiders, the producer should preside over this ideological confrontation meeting. The "outside brain" is a "guest", so no matter whether the program planning is feasible or not, we should pay attention to it. For the temporary planning team, the producer can only "see what he sees", accept what is reasonable and creative, and put aside what is not constructive for the time being. For the long-term cooperation planning team, producers should respect the "outside brain" and make good use of it.
make good use of the "external brain". Once the producer has established a long-term cooperative relationship with the "external brain", he should introduce a set of relevant management systems to facilitate the energy radiation of the "external brain". For example, the job responsibilities of the brain, the quantitative standards for the division of topics, and the planning remuneration standards should be clear, with rules to follow, clear systems and high transparency. The external brain has the responsibility to study TV business more, closely cooperate with producers to make programs, especially to make creative ones.
In this way, producers can divide their work into three parts: first, program planning, second, program production and third, program marketing. If these relations are properly handled, producers can conduct program marketing more effectively and ensure the normal blood circulation of columns.
Just like corporate marketing planning, since TV programs have been commercialized, TV programs should look for selling points.
the biggest misunderstanding of many columns and programs is that they can't locate accurately and capture the audience. When looking for the selling point of the program, we may wish to consider the following points:
First, the broadcast time of the column. During this time, there are several programs that the audience likes to watch. Study them carefully, find out their weaknesses, and then turn them into strengths in their own columns.
the second is whether the content of the report represents the strong psychological demands of most viewers. That is, the content of the report is similar to other columns, and whether the reporting angle and starting point are the same.
the third is the strength analysis of its own column. Whether the program production level, financial resources and material resources of this column can compete with other similar columns, and whether there is any possibility of exceeding it.
four is not available in the same type of column. Such as the unique style of the host, the theme of the report, and the means of packaging.
once the selling point is identified, we should try our best to highlight the selling point, and other packaging methods, production skills and structural arrangements should be carried out around the selling point, serving it and rendering the selling point, because what impressed the audience the most was the "point" that you "sold" to the audience.
with the development of China's TV system reform and the implementation of the system of separation of production and broadcasting, a large number of social program production companies will emerge, a relatively standardized program trading market will emerge, and the marketization of programs will inevitably require high-quality programs. Program planners will become a popular role in the TV talent market, and a TV program planning industry will be gradually formed and rapidly improved in recent years. Each program production company and TV station will set up a professional program planning organization, and the program production level and program quality of the whole TV industry will be greatly improved. Tv program planning book 2
1. Program background
With the improvement of the overall social economic situation, people's living standards are constantly improving, and more and more people are beginning to pay attention to the quality of life. How to make food, clothing, housing and transportation more fashionable has become a topic that many young people are scrambling to discuss.
The appearance of credit cards has become a brand-new way of managing money. Many people benefit from spending first and then repaying, but at the same time, some people spend irrationally, resulting in a vicious circle.
The "DV One Card Line" column will take you to see beautiful scenery, taste delicious food and buy beautiful things from a unique perspective, so that you can experience a colorful life. At the same time, vigorously advocate healthy consumption and rational consumption, and strive to provide comprehensive and colorful tourism, leisure and entertainment information for people in the Pearl River Delta region, and strive to create a paradise for travelers.
second, program positioning
(1) genre positioning
variety entertainment programs; The program has rich themes, diverse techniques, relaxed and lively content and strong innovation, which embodies diversified personality life and shows fashionable quality of life.
(2) Audience positioning
Young people aged 2-45 are the mainstay; They love fashion, follow fashion, like excitement, are enthusiastic and persistent, and are willing to accept new things and dare to accept challenges. Programs with strong viewing and entertainment will make them feel refreshed. At the same time, this age group is also a loyal supporter and participant of variety entertainment programs.
(3) content positioning
fashion tourism
happy shopping
healthy food
(4) program slogan
DV is a card, play around the Pearl River Delta!
(5) program features
strong interaction, fashion sense
entertainment, practicality
ingenious combination with the network, Strong promotion
(6) Positioning of the host
Young and fashionable, approachable, able to mobilize the atmosphere of the scene, and wearing different clothes (one male and one female host)
III. Program form and composition
(1) Program form
Weekly broadcast program
Each program lasts for 45 minutes
(2) Program section.
Shopping Corridor
Introduce the commercial shopping malls in the Pearl River Delta and grasp the fashion trends.
Food Channel
Introduce the food in the Pearl River Delta region, mainly in Shenzhen; Because Shenzhen is a typical immigrant city, hometown dishes from all over the country can be eaten here. Besides, Thai food, Vietnamese food, Korean food, Japanese food and all kinds of Chinese and Western fast food can be seen everywhere here.
(3) Participants
filmed on location, and the two hosts always connected the programs in series.
contestants: four contestants are selected for each program.
each contestant will bring about 1 people (4 founders), and the audience will be organized collectively by schools, institutions, enterprises and sponsors. It is best to focus on young audiences, because they are passionate, active in thinking and agile, which helps to create an atmosphere on the spot and is an indispensable element of the program. It is best for the team to be composed of people from the same unit, who know each other and are easy to cooperate. Can also be involved by the program production unit, temporary team.
(4) Program framework (in cooperation with Panorama Travel Network)
The first section: 18 minutes of travel passage
At the beginning of the program, the host searches the website for the tourist attractions to be visited; Choose four contestants to participate in the program every week, and let them find the same thing at the place designated by the host. After the contestants get the questions, they start to look for them separately. In the process of looking for them, the contestants need to introduce the whole scene. In the end, the person who takes the shortest time and introduces the most comprehensively will get the beautiful prizes sent by the program.
This environment not only challenges people's logical inference thinking, but also tests their eloquence. During the whole activity, the contestants are not only participants, but also commentators in the scenic spots. The whole link is entertaining and challenging.
Section 2: Shopping aisle for 12 minutes
The host continued to search online and found the shopping mall (specialty store or supermarket) where the current program was going; Then bring four contestants to the scene and let them choose what they need most (big cars, household appliances, small clothes and accessories) at designated places. Everyone can give their full reasons for buying this product, and the player who can convince the staff best can enjoy the VIP price in the shopping mall (specialty store or supermarket), and finally pay the bill by credit card, and the link is over.
This link realizes win-win, which provides a cheap shopping platform for contestants, an implantable advertising platform for merchants, and the credit cards of program investors are also skillfully integrated into the program.
Section III: Food Channel for 1 minutes
The host selects several hotels (restaurants) online, and each hotel (restaurant) has its own featured pictures, so several contestants can express their opinions while watching them. Finally, the host summarizes the opinions of the four contestants and determines the hotel (restaurant) to go to.
when you arrive at the hotel (restaurant), everyone will comment on its environment, service, dishes and price. At the end of the program, the food information is released, and the host swipes the card to settle the bill. This link is over.
in this session, we will collect distinctive delicacies through various channels, let the audience walk through the streets and enjoy all kinds of delicacies, and present them to the audience at the first time.
IV. Program Management and Promotion
The target audience of DV One Card Line is fashionable young people, who follow the fashion consumption trend and are willing to accept new things and products, especially the white-collar workers who have strong spending power and will be very attractive to manufacturers who provide goods. In particular, the Pearl River Delta tourist attractions, shopping malls, major catering industries and IT products and services manufacturers will be interested in this program.
(1) advertising form
A, column title, special broadcast, corner label hanging
B, event sponsorship
C, prize offering
D, product placement advertisement (introducing soft advertisement of scenic spots)
E, business information
(2) event marketing and promotion
.
B, TV stations, radio stations, newspapers (TV newspapers), travel magazines and other related media regularly report in a cooperative manner.
C, jointly launch large-scale interactive activities with travel websites, fashion magazines, outdoor clubs, travel agencies, etc.:
"Walking on the road" (backpackers)
"DV travel style"
"I am good at cooking"
"2xx rushing"
Create a "China backpack idol": give a fixed travel. Tourism routes can be formulated in combination with current hot tourist spots, so as to recruit visitors to create personalized travel plans and travel teams, and finally achieve their travel goals. At the same time, it ensures the visibility of the plot of the program through the setting of rules and tasks, and brings out certain service through participating in the audience's experience.
V. Title of column
Title fee is 2.2 million yuan/year
VI. Customer return
1. Naming right of 52 programs a year
2. Hosting a quarterly contest, * * * Four times
3. Implantable advertisements in each program
4. Program transitions in the form of cards
5. Program shooting background
6. The shooting location is introduced in the host's string words
7. The program corner signs are hung
8. The closing subtitles
9. The program image propaganda film <