★. Cuiwei Building has a May Day discount of 6-2% for new expressions in spring 211
Activity time: 4-22/5-2
Cuiwei Department Store Cuiwei Building has devoted itself to the May Day discount in 211, and the new products of "New Expressions in Spring Experience New Styles" come first, with 4 times points for cosmetics, and over 5 yuan will be given to 51 yuan electronic red-envelope and 6 jewels. Most women's shoes are 6-2% off
★. Cuiwei Peony Garden Store has a 211 May Day discount and a 2% discount on Happy May Day
Activity time: 4-22/5-2
Cuiwei Department Store Peony Garden Store has a 211 May Day discount message "Happy May Day Gathering Peony Garden". Most products are 2% off, and after shopping for more than 2, they will be reduced by 4. Cosmetics 2 yuan gives 3 electronic red-envelope
★. Beijing Cuiwei Longde Store offers a 2% discount on May Day
Activity time: 4-22/5-2
Cuiwei Department Store Tiantongyuan Longde Store offers a 211 May Day discount of "new clothes' blooming-'in the spring'", and most brands get a 2% discount, with a total discount of 2 4 yuan. Get 3 electronic red-envelope for cosmetics with 4 times points over 2
★. Xuanwu over the rainbow 211 May Day discount activity Fashion Dancing Mayday
Activity time: 4-22/5-2
Xuanwu over the rainbow 211 May Day discount activity fully launched "Fashion Dancing Mayday" clothing with 99 minus 6. Xuanwu over the rainbow Seven Surprise Gifts Grateful Feedback
★. Shijingshan Contemporary Mall will enjoy a 15% discount for its members from 3% off in May 1st wedding season
Activity time: 4-22/5-2
Dingcheng Store in Shijingshan Contemporary Mall launched the "Spring Flower Wedding Season" on May 1st, 211, with a 3% discount for most products, and members will enjoy a 15% discount for their cards. Cosmetics score 1 times, Erdos, Kissing Cat, Tribeca and other best-selling brands are on sale for 3-5% of the audience, and the food court is full of vouchers. You can also apply for free membership card when you meet the conditions during the activity.
★. Juntai Department Store has a discount on May 1, 211: Happy May 1,1 saves 55
Activity time: 4-14/5-2
Juntai Department Store 211. Planning a big gift for the May Day special event, with 3-5% discount on the 7-floor special sale
★. The latest promotion poster for the May Day discount of over the rainbow International Exhibition is 99-6
Activity time: 4-22/5-2
The latest poster for the May Day discount of over the rainbow International Exhibition 211 is newly released, "Dancing in May-Passionate Promotion of over the rainbow Department Store of International Exhibition". You can use the 5/4/3 yuan voucher when shopping for cosmetics and underwear in 2 yuan.
★. Fuxingmen Parkson 211 May Day is discounted. Colorful May Day shopping season
Activity time: 4-22/5-2
Fuxingmen Parkson Shopping Center 211 May Day is discounted. "Colorful May Day shopping season" clothing and accessories are spent in 3 yuan, and sports summer clothes are reduced by 2. 18-fold points for cosmetics (except special cases) 4.22-4.24/4.29-5.3, 1 minus /5/4/3 yuan for jewelry, and gifts for traditional household appliances
★ Opening bead of May Day Discounted Watch Jewelry Festival in Xidan Shopping Mall
Activity time: 4-15/5-8. Six gifts for the full amount, 5% off jewelry
★ Fuchengmen BHG (formerly Beijing Hualian Fuchengmen Store) has a May Day discount
Activity time: 4-22/5-5
BHG Fuchengmen Store (formerly Beijing Hualian Fuchengmen Store) has a May Day discount in 211, and the department stores are partially full. Enjoy a gift card for 2 yuan's anniversary when you get over 1 yuan
★.HQ Shangke Department Store Dazhong Temple Store has a May Day discount. Happy Buy Buy
Activity time: 4-22/5-2
HQ Shangke Department Store has a May Day discount of "Happy Buy Shopping Season" in 211, and the new summer clothes can be reduced by up to 5 yuan when they are first listed in 1 yuan! Cosmetics will be rewarded with 1 times points for holding a card in 1 yuan, and special sales of Saint Paul and Puma will be discounted by 2-5%
In Fuxingmen Parkson Shopping Center, the "dazzling May Day Shopping Season" clothing will be discounted on May 1, 211, and 2 yuan will be spent as 3 yuan flower, and the sports summer dress will be reduced by 2 4 yuan (some single cabinets), and cosmetics will be rewarded with 18 times points (except for special cases) 4.22-4.24/4.29-5.3.
Fuxingmen Parkson Address: Parkson Building, No.11 Fuxingmen Inner Street, Beijing
Fuxingmen Parkson Customer Service Tel: 1-66536688
Activity time: April 23rd-May 3rd, 211
Participating categories: TV, refrigerator, washing machine, air conditioner, hood, cooker, water heater <
2. On the same day, the products purchased for the activity totaled 9999 yuan, and a set of Huiyi summer cool quilt worth 1179 yuan was given;
3. On the same day, the products purchased for the event totaled 39,999 yuan, and a 24-inch color LCD TV with Sony worth 3,19 yuan and Chow Tai Fook gold jewelry worth 1,33 yuan were given.
Notes on gifts:
1. Only one gift can be given on a single shopping list. Gifts are given in kind, and the number is limited until stocks last. It is only available on the day of consumption, and will not be processed on the next day.
2. You can't have all kinds of gifts, so you won't participate in other activities in the store.
Enjoy the full amount of gold gift on May 1st
Activity time: April 21st-May 3rd, 211
Participation part: The whole venue (except gold, food and special bargains)
Collection place: the member center on the sixth floor of the South Building
Activity content: During the activity, with the invitation message and my Parkson membership card, the brands participating in the event on that day accumulated.
Upgrade the old card and get a new card
Activity time: April 21st, 211-May 3rd, 211
Venue: Member Center on the 6th floor of South Building
Activity content: Ordinary card members who upgraded to a gold card in 21 can get a free gold card at the Member Center on the 6th floor of South Building; Before December 29, you can get a new card if you hold the old card.
ICBC and Parkson Special Plan
Activity time: April 21st-May 3rd, 211
Redemption place: Member Center on the 6th floor of South Building
Activity content: During the activity, peony credit card holders can redeem 5 yuan Parkson Gift Package for every 2, points they use ICBC credit card through ICBC POS in Parkson.
Free parking discount for members shopping (underground parking lot)
Activity time: legal holidays
Activity content: During legal holidays, Parkson members can enjoy free parking in the underground parking lot with their membership cards.
Fuxingmen Parkson Address: Parkson Building, No.11 Fuxingmen Inner Street, Beijing
Fuxingmen Parkson Customer Service Tel: 1-66536688
Fuxingmen Parkson Customer Service Tel: 1-66536688 How to make a POP poster
How to make a POP advertisement
. 2, easy to read; 3. You can know the focus of your appeal at a glance; 4. Aesthetic feeling; 5, with a sense of unity and harmony; 6. efficient.
1. Various tools:
The selection and application of tools are very important. Choosing a good and suitable tool often has a multiplier effect. Such as pasting tools, glue spraying can be used to deal with large-scale and large-scale pasting actions, which is far more efficient than double-sided pasting or glue pasting. How to make all kinds of tools play their own characteristics is something we must consider beforehand. Another thing worth paying attention to is the display tools. If the finished works are not displayed by the display tools, or the display effect is not good, then even the best works will be in vain.
There are many kinds of materials and tools used to describe or write, and each one has its own unique performance techniques and effects. Among them, the Mike pen is known as the POP pen because of its easy mastery and convenient writing, while the flat-headed pen is soft and can write a variety of POP styles, which is equally popular among everyone.
all kinds of pens
cutting tools
measuring tools
pasting tools
Second, to learn to write POP fonts, we must abandon the previous writing methods, because the main appeal of POP is clear, concise and powerful fonts, so there is no need to make fancy changes in fonts. In addition, for price POP, because the writers are different, there can't be much difference in fonts, which is also the requirement of POP fonts for integrity, and personalized fonts are not emphasized. For different goods, fonts are good or bad, which will have a certain impact on the specific sales of goods, which is not desirable. In POP posters, innovative and personalized pictures and fonts are required to maximize the reading rate and attract attention. In the application of color, we should also strive to be clean, not all kinds of colors. Generally speaking, there should be no more than four colors on a page. When making POP, we must look at the problem from the perspective of consumers. As long as the most important price can be clearly expressed, it is the best POP.
with POP font.
3. Several points for attention when writing POP:
1. When writing, write the name of the whole product and indicate the specifications.
2. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.
3. The original price and current price should be indicated to reflect the range of price reduction.
4. In principle, there should be no more than two items on a POP, otherwise the visual impact will not be achieved.
5. No more than three colors are used, and red, blue and black are the main colors.
hand-painted POP-headline writing
headline writing
1. Seeking the integrity of the word group ending structure: Generally, the headline writing of hand-painted POP posters should not have too many words. For a little more text titles, the change in font should not be too great, and the size and spacing of fonts should be as consistent as possible, so as not to affect readability. If there are few headline words, only three or five words or less, you can make great changes in the font or word group according to your own design requirements. At this time, you should pay more attention to the overall sense of the structure of the whole headline word group and the balance of the whole group of words.
2. The characteristics of matching pens are artificially changed: generally, the title characters are designed in a thick font, but the pen tools that can be used to write the title characters, whether flat pen, round pen, brush pen or thick POP advertising pen, have great differences in the shape and characteristics of the pen tips. Therefore, how to master the characteristics of the pen tools, properly play the role of changing and beautifying the font, and the most important thing is the proficiency of the pen. Repeated practice and then considering the coordination of rhythm can make the font change naturally and beautifully.
3. Draw the character: People have different personalities, and different kinds of goods or similar goods with different shapes, colors and textures show different personalities. Therefore, we must consider different goods and draw the character according to their nature. For example, the hand-painted POP in cosmetics counters can use a more feminine and slender font for its title; In the home appliance industry, hard and masculine fonts can be used for TV, air conditioner and refrigerator with cold appearance. If a teahouse with antique decoration writes very modern characters, it will not match. Therefore, before writing, we should consider the nature and type of goods and stores themselves, so as to determine the font personality, such as elegance, novelty, softness, hardness, massiness, lightness, modernity and classicism.
4. Additional effects: Adding some auxiliary lines on the font or beside the characters will produce three-dimensional, overlapping, shadowy and blocky effects. In order to avoid self-defeating, we must pay attention to two points:
There are too many words in the title, so it is not appropriate to add unnecessary effects
The colors should not be grotesque and difficult to read, so as to maintain a generous and fresh aesthetic feeling.
after writing words
write horizontal strokes first
and then add vertical strokes, the dark part is where the strokes overlap.
horizontal stroke holding method
vertical stroke holding method
Use plane to design the font with flat strokes
Draw the words to be written with a pencil first, and at this time, pay attention to:
1 The strokes of the font should be evenly distributed and the shape should be as full and square as possible.
Try to draw the strokes in two bodies together.
3 words should be compact, so that the whole title word becomes a group of words with a sense of integrity.
hand-painted POP-POSTer making
The original "POST" of the POSTER was originally converted from the "post" pasted on the post, and all notices posted on the post can be called "poster". As far as design terms are concerned, "poster" and "poster" can be defined as "a flat advertising poster medium" or "a large-scale printed advertisement posted".
POP advertisement is the abbreviation of Piontofpurchaseadvertising, which is translated into "point-of-purchase advertisement" in Chinese. All advertisements revealed in places where goods are purchased are called POP advertisements, and their purpose is to attract consumers' attention, induce them to enter the store, and then stimulate their desire to buy. POP emphasizes the position of consumers, and is an advertisement designed from the point of view of convenience for customers. Successful POP has the decisive capacity to make customers buy goods, which is the termination of advertising activities and the starting point of sales promotion.
You can choose the poster posting place freely, and you can post several posters at one place to enhance your impression. Posters are not only easy to post, but also can be revealed for a long time, and they can be repeatedly appealed to collect repeated effects. POP must be revealed in the selling place, which is the biggest difference from posters. Although in a limited place, the scope of performance is still full of unlimited diversity.
this form of advertising can be seen almost everywhere, not only in supermarkets, but also in department stores, book centers, restaurants, fast food restaurants, fashion stores and other places, where we can often see hand-painted POP posters. These don't need exquisite printing and huge production costs. Sometimes a simple hand-painted POP advertisement written casually is far more effective than the decorative POP deliberately made by the manufacturer.
The tasks of hand-painted POP:
1. Promote the attention to goods and