When midsummer strikes, we are not only accompanied by high temperature, but also by various roadside food stalls and skewers. Meet a few friends, sit on an open-air table and chair, order a bunch of barbecues, and have a few glasses of beer. The irritability of the day will be digested with the beer. Very comfortable! At this time, another plate of crayfish is simply the meaning of summer ~

Maybe for foodies, they are totally immersed in the delicious taste of eating crayfish and drinking draft beer, and don't realize that crayfish is becoming a big business.

Even our Wang Feng teacher Wang said with envy that a song can't sell for three dollars. He also threw out a set of receipts: "China's film industry harvested more than 4 billion yuan last year, the music industry was more than 9 billion, and crayfish was 15 billion." ! Indeed! The discount is changed to crayfish, which can be eaten nonstop in hot summer.

not only are domestic comprehensive e-commerce platforms competing to sell crayfish, but capital is also aiming at entrepreneurial teams in this field and throwing money into the market. Even Zhou Heiya, unwilling to be lonely, only made ducks. It also announced the sale of crayfish online and offline.

? It serves to show how hot crayfish are, just like the new online celebrity in the capital circle.

1 Are you really ready to open a crayfish shop in online celebrity?

? My colleague Xiao Qi has been addicted to eating crayfish recently, and must eat several times a week. Xiao Qi watched a crayfish food program and sighed with emotion: What crayfish and milk tea are doing so well now, and I want to open a online celebrity store like this.

? I said: you only see those businesses that are good, why not say that many stores have closed down! No matter what store you open, you must first make an in-depth analysis of this industry, so as to know yourself and yourself. Take crayfish for example. Do you know anything about this industry? How to choose the right store? How to attract people? How to control operating costs?

? Xiao Qi: Er, I've read the recommendation of food numbers, and I know which tastes delicious ... How can a small white like us analyze this industry? I feel so confused ~

I said, come on, let's eat crayfish, and we'll talk about it while eating.

2 crayfish big data that you should know if you really eat food

? The waiter brought a plate of crayfish to the table, and the red juice opened the shrimp shell, and the tender meat popped up, which was mouth watering.

? Xiaoqi said: I don't understand, this thing is all shell, only 2% is meat, so I can't get enough to eat at all.

? I smiled, yes, that's why crayfish became the king of supper. Speaking of shrimp, the official recently released a report on the development of crayfish industry in China, which contains several interesting points.

? Crayfish business is booming in recent years, which is mainly reflected in two points:

1. There are many shops

This year, the number of crayfish shops has soared by more than 14,, an increase of 7%, and the turnover of each shop is also very good, and the competitiveness is correspondingly increasing, which is more than that of KFC and McDonald's combined;

2. Large scale

The crayfish market has exceeded 1 billion yuan. There were news reports before that a crayfish restaurant in Chongqing earned 1 million yuan a month! That is to say, with a population of 1.3 billion, China spends about 8 yuan on crayfish every year on average.

xiaoqi: 1 million? ! ? !

I ate and said: Awesome. From 23 to 218, the national crayfish breeding output increased from 51,6 tons to 1,638,7 tons, an increase of more than 3 times. In 219, the total output value of crayfish industry reached 369 billion yuan, a full year-on-year increase of 37.5%. When the output rises, it shows that the demand is also increasing. According to the statistics of the past two years, basically eat as much as you produce.

Diet is just needed by human beings. The bigger the scale, the more opportunities there are. Especially those industries that have not been fully socialized and monopolized, there are great business opportunities, and many enterprises want to come in and share a piece of the action. Are there investment opportunities among them?

Xiao qi: what are the opportunities? Get to the point!

It's dark outside the window, and the store is about to close. I said, It's getting late, let's go and talk as we walk ~

3 How to tap new industries in online celebrity?

On the way home, Xiaoqi burped and sighed with emotion: Remember the "crayfish moon cake" that was born in the Mid-Autumn Festival last year? It was out of stock in a few days, and I couldn't buy it if I wanted to. I was really angry! Still these stores make money!

I said, don't blame me for throwing cold water on you. In fact, opening a crayfish shop only makes money for four months a year, you know?

Xiao qi: huh? Why?

I said: because crayfish hibernate in winter, the number is reduced and the price is expensive, so the business is naturally more depressed than in summer. Therefore, crayfish are also divided into low season, the peak season is usually May, June, July and August, and other times are off-season, and losses are normal.

Xiaoqi: ...

I said: In addition, crayfish are often damaged in transportation, and the mortality rate is high, which will affect the taste. Have you ever thought about so many uncontrollable factors?

xiaoqi: it turns out that there are still so many problems in the crayfish industry, which is terrible!

I said: it's not terrible to encounter problems, the key is how to find a solution. For example, crayfish is very seasonal. Is it possible to extend the profitable business from four months to the whole year through technical means? For example, transportation problems, can we improve the cold chain logistics system to maintain the taste to the maximum extent?

there are difficulties in any industry, but some of them are temporary and will eventually be solved in development. At this stage of development, some enterprises stand out through their efforts and gradually grow into industry leaders;

in those mature industries, all sites have long been firmly occupied by large enterprises, and it is difficult for anyone to challenge it. Comparatively speaking, is crayfish a market full of opportunities?

Xiao Qi: Alas, there are a lot of advantages and disadvantages. It seems that they all make sense, and I don't know how to judge them.

I looked at the screen of the subway platform, and the train arrived at the station early.

I explained it carefully: it's very simple, and I'll sort out the train of thought for you. In fact, if there is any prospect for an industry in the future, it can be summed up as two points:

First, see if its supply and demand continue to grow;

second, whether it can grow explosively depends on whether several key problems that restrict it have been solved.

as long as the industry is developing, any enterprise that provides high-quality products and services will have the opportunity to make money, and those companies that have established their own brands in the competition will make a lot of money.

So, for ordinary people, you don't have to start your own company or restaurant, as long as you always pay attention to relevant industry information, observe and think about it comprehensively, and dig out those good companies that will make money.

Xiao Qi: It's easy to talk about, but I still find it very difficult ...

I shook my head: what I just mentioned is actually in many Reports. Please read it carefully again, and then follow the trail to sort out the listed companies involved in related businesses. To put it bluntly, if you want to make a good investment, you must read the research reports of such professional institutions. Anyway, it is easier to read the reports than to open your own shop ~ < P > Maybe one day you will find that an industry that you think is very profitable is not very valuable for investment and finally give up. It doesn't matter. In this process, you learn to think independently, which is the most precious wealth you have gained.

Xiao Qi: Alas, it seems that no matter how boring these reports are, I have to take time to read them. Otherwise, you really looked down on me ~

Before the train slowly entered, I waved to her: Remember to look for more research reports from some institutions and read them in comparison ~ I look forward to your reading the results of the reports.

? Dear friends, use today's ideas to analyze the prospect of opening a tea shop and a crayfish shop, and see if this industry is suitable for our investment.

? On the whole, although the crayfish business is hot, the threshold is not low. Especially now, if you want to do online and offline and attract high-end passengers, consumer reputation is very critical, so there are relatively high requirements for supply chain, product quality, food safety and logistics.