I'm very interested in this topic and here are my thoughts: First, we need to understand what a food desert is.

Food desert refers to the phenomenon where the catering industry in the entire city or a certain region has low concentration, few brands, lack of popularity, high duplication, lack of innovation, industrialization, sustainable development and other characteristics.

In fact, Hangzhou is not a complete food desert, but compared with some cities, we still have a big gap.

Therefore, we need to propose some solutions to promote Hangzhou cuisine in response to this situation in Hangzhou.

Secondly, to launch delicious food, we must start from the market and customers.

First of all, we have to consider the innovation of traditional cuisine.

There are many traditional delicacies in Hangzhou, such as West Lake vinegar fish, Dongpo pork, fried shrimps in oil, etc., but the market lacks new ideas.

Therefore, we need to improve and optimize these delicacies, continue to innovate, and introduce more and better delicacies.

Secondly, we can start from market research to understand the needs and preferences of consumers in the market.

For example, a food company in Hangzhou previously launched pork jerky, focusing on large pieces of pork jerky, which received a good response in the market.

Therefore, we can start from these details and successful cases in the market, grasp consumer psychology and market trends, and innovate to launch more delicacies that adapt to the market and customers.

Thirdly, to enhance the popularity of Hangzhou cuisine, it is necessary to strengthen brand publicity and promotion.

In today's new media era, we can better promote our brand and food culture by leveraging the Internet platform.

For example, you can invite some well-known food bloggers, gourmets or famous caterers to Hangzhou to taste food and shoot food videos for promotion.

In addition, popular food areas such as food shops and food halls can be marked on the "food map" recognized by Hangzhou people to provide more comprehensive food recommendations and related information for food lovers.

Finally, we can build a reputation and awareness of Hangzhou cuisine through Internet and offline promotion.

For example, Hangzhou food tracks can be delineated on some Internet food websites and food tourism APPs, so that more people can understand and identify with Hangzhou food.

In addition, more human, material and financial resources can be invested in building a food city project to promote food culture and make food the business card of Hangzhou.

For example, the Daning International Food Festival in Shanghai has attracted many consumers to taste it. We can learn from this experience and launch a food festival or food exhibition in Hangzhou.

Generally speaking, to launch Hangzhou cuisine, we need to start from the market and customers, improve the brand and publicity, and build reputation and awareness.

Through these efforts, I believe that Hangzhou’s food culture will continue to develop and grow, becoming a city card that attracts more tourists and investment.