Honor, rights.

At first, medals were a display of honor, but in reality, customer loyalty in Internet and e-commerce companies is relatively low. That is to say, just giving honors cannot keep customers with you, so the benefits of medals are used to

To make up for the lack of honors, giving medal rights to customers will not only give customers a sense of satisfaction and trust, but also stimulate customers to obtain other medals.

For the company, the value of the medal is: segmenting customers and accurately promoting the medal is a display of customer labels. Especially for e-commerce companies, customers are the foundation of life. Member marketing becomes more and more detailed, and everyone wants to

Do precision marketing.

For example, label customers who often buy snacks with gourmet labels and give them food expert medals. In subsequent marketing, you can directly use the food expert medal customers to do food promotions to achieve precise crowd promotion.