As a practitioner of the propaganda channel department in the food industry, I can give a brief lecture on the topic.

First of all, let's talk about the background. The subject is too big. It's impossible to put forward a targeted plan by analyzing the specific problems. Please give a brief introduction. Please forgive me. Promotion methods can be simply divided into traditional channels and new media channels.

Traditional channels: if it is a large-scale formal promotion, the expenses are generally beyond the reach of individual merchants. If it is promoted in a small scale, it will generally be restricted by various aspects, such as timeliness, scope and effect,

such as choosing radio, television, newspapers, large-scale bus body or platform advertisements, etc. The cost is expensive, and ordinary small enterprises cannot afford it.

If you choose some so-called advertising newspapers (self-printed ones), self-made leaflets, light boxes, billboards, etc. The effect is slow and not obvious, and the efficiency is very low. There are also many that are only suitable for promotion and use during activities.

new media channels: small-scale communication can achieve immediate results, but large-scale publicity is very slow. If three-way channels are used for promotion, the cost is much cheaper than traditional channels. Most of the cheap money is because compared with traditional media, although it has the characteristics of flexible and extensive outbreak, it may not have the effect value of traditional media channels.

large-scale publicity and promotion is a very time-consuming and energy-consuming thing, and individual merchants simply have no ability to cope. However, there is still a good chance to concentrate on the promotion of activities at a certain point or at a certain time if you are willing to work hard.

There is another option. It is a better choice for a competitive catering industry to screen a valuable franchise chain project that is really willing to do well and pay for it.

I hope the above answers can help the subject.