Simplified version of business plan (5 articles in common)

In the rapidly developing society, business plan is more and more widely used in life, which plays an important role in attracting the needed human resources and rallying people's hearts. Want to learn to draw up a business plan but don't know who to consult? The following is a simplified version of my business plan (5 articles in general), welcome to read and collect.

Simplified version 1 of the business plan

The company adheres to the business creed of "market-oriented, customer satisfaction as the purpose", the entrepreneurial spirit of "innovation, enterprising, honesty and enthusiasm" and the business philosophy of "harmony with others and strictness", serving the public and giving back to the society.

1. Services and products

Our company is positioned as a new education and service industry, and its main customer groups are students and parents who have certain spending power in rural areas. The lecturers hired by the company are all excellent students from well-known universities such as Tianjin University and Nankai University. Through three rounds of trial lectures, class approval and 36-degree assessment, they provide cheap and high-quality courses for rural students. In addition to face-to-face courses, in view of the scattered characteristics of rural students, we provide a network distance education platform and burn some courses into CDs to meet the individualized learning needs of students to the greatest extent. During the winter and summer vacations, we will organize training camps, invite famous professors and outstanding seniors to communicate with students, organize practical activities and cultivate comprehensive quality.

second, analysis of market competition

rural education is the focus of education reform and development in China. According to the statistics of authoritative organizations, the rural population in China (Mainland) accounts for 65% of the total population in China, with a low population quality, and the illiterate and semi-illiterate population is X billion. Among the rural employed population, illiteracy and semi-illiteracy account for 35.9%, primary school education accounts for 37.2%, and the number of college students per 1, population is X, with an average education level of X years. In recent years, due to the imbalance of education expenditure, the gap between urban and rural education and knowledge has obviously increased, which is concentrated in the teaching facilities and teachers' level of public schools. With the increasing demand for education in rural areas, the demand for formal private training institutions in rural areas has also increased greatly. At present, most of the training is organized by informal individuals, or short-term training is conducted by some city training institutions in the form of public lectures, with little teaching effect.

In order to make up for the gap in rural education, the core competitiveness of our company's education and training is as follows:

1. The cost is low, and the teachers hired are college students, so the teaching cost is low;

2. The company has a set of perfect training assessment system, and the course quality is guaranteed;

3. It has a distance education platform, teaching CDs, etc., and is rich in teaching resources.

iii. Marketing

In order to develop our brand, we will invest a lot of money to publicize this product. First of all, the company's curriculum products and prices are reasonably subdivided and different prices are set. In terms of marketing, at the initial stage, through market penetration strategy, promote corporate image, build brands and increase market share; In the later stage, we will strengthen the curriculum development and design, enrich the teaching content, introduce new products, and shift the focus from hard publicity to cooperation with various schools, hold various competitions, and set up scholarships.

iv. explanation of capital contribution

the company plans to have a registered capital of RMB x million, of which each founder raises funds of RMB xx million to ensure the management of the company by the team.

V. Return on investment and withdrawal

At present, there are three main ways to withdraw venture capital in the world: IPO, acquisition and cancellation. Among them, enterprises adopting IPO usually need the support of a sound capital market; And cancellation means the failure of the venture enterprise. Therefore, in combination with our company's business objectives and the present situation of China's capital market, we have decided to adopt the method of acquisition by managers themselves or the way of venture capitalists continuing to hold shares to become strategic investors. We are confident that the second method will become the first choice for venture capitalists. If we choose the first method, we will realize the complete withdrawal of venture capital in the fifth year.

VI. Risk Analysis

Although Qiming Education Company has a broad sales market and a large customer base, risks do exist, so the team will be responsible for investors with a strong sense of responsibility, and comprehensively analyze various risks and coping strategies that the company will encounter after operation.

VII. Business Forecast and Financial Analysis

According to the company's characteristics of large cash flow and fast turnover, the company has established a good financial system and implemented a pay-as-you-go financial system, so that every penny can be used properly and appreciated continuously. Simplified version of business plan 2

1. Basic information about starting a business

1. Name of the business: Cantonese soup shop

2. Industry type: service

3. Industry development prospect: Shanghai has a huge food consumption market, and there are many people who like food. In particular, soup is deeply loved by people, especially those from Hong Kong, Macao and Guangdong.

4. Main products (services) and business scope: all kinds of soups

5. Personal information of entrepreneurs: I prefer all kinds of delicious food.

6. Basic conditions for starting a business: project formulation-Cantonese-style soup shop

Part of the fund is self-raised, and part of the loan

The venue is located near mature residential areas and commercial circles

7. Current difficulties and plans: The current difficulties are insufficient funds, so I plan to raise funds by myself.

second, the market analysis of the project

reasons for choosing the project: the soup market has yet to be developed, which belongs to the sunrise industry, and good food is acceptable to people.

reason for choosing the venue: it is suitable to be located near mature residential areas and commercial circles, which is convenient for developing customer base and expanding market.

Basic information of market survey: All kinds of food stalls and snacks are popular in the catering market in Shanghai. Small and medium-sized restaurants and teahouses have no special soup in a certain range, while restaurants and hotels basically only sell home-cooked dishes, and there is no conflict between them. The market survey shows that people in Shanghai generally attach importance to the quality of life, the quality of diet and their own health, which has great market potential.

the pedestrian street (within a radius of 2 ~ 5m) has about 1, households, most of whom have good spending power. Living business circle (within the radius of 5 ~ 1m), high-grade residential area, with about 4 households, avant-garde consumption concept and high consumption level. Near the business circle (within a radius of 1, ~ 2, meters), there are about 3, households in downtown, and there are many types of snacks, but there are no soup snacks. Generally speaking, the market potential is great and the consumption structure is reasonable.

target customer analysis: the customer target is the residents and work groups around the store, and most of the customers are working-class people, businessmen, tourists and students. All the above customers have certain spending power. As long as the service price positioning is moderate, I believe it can be recognized by customers.

competitor analysis: there are two hotels, three snacks and specialty restaurants near the pedestrian street, such as Gll Wonton, KFC, McDonald's and chris Tingxi Bakery, all located here, which shows that this place has strong consumption power and is a must for businesses. Although there are many competitors, our services are different, so these competitors are not rivals in terms of horizontal competition.

market positioning of products (services): services are positioned at the mid-range price in the catering industry. Win customers with high-quality products and services.

III. Marketing

Recommended features of products and services

Sales price at cost

The old chicken soup of Radix Adenophorae, Rhizoma Polygonati Odorati and Millet is nutritious, delicious and nourishing. 8 yuan 16 yuan

The soup of bamboo shoots, lotus seeds and grouper is delicious, nutritious and nourishing. 1 yuan 18 yuan

Steamed rice with ham, mushrooms and chicken is nutritious and delicious. 8 yuan 15 yuan

Promotion method: membership system.

competitive advantages: there are relatively few related industries with their own characteristics, and it is easy to attract customers when they develop in mature business districts.

IV. Organization of the enterprise

No. Job title, number of people, job content, salary amount, etc.

1 Shopkeeper and manager 1 are fully responsible for 1

2 Chefs 2 soup cooking 1,2 yuan

3 Waiters 2 delivery and lobby service in 8 yuan

Organization and management measures of the enterprise: in terms of management measures, the attendance system, compensation system and commission system are adopted, which is conducive to improving the work enthusiasm of employees.

V. Economic analysis

Investment budget and fund-raising plan:

1. Joining investment is 5, yuan, including joining fee of 2, yuan and deposit of 2, yuan, and 1, yuan will be used to purchase catering utensils for Cantonese soup.

2. liquidity forecast, in which ① the start-up cost is 18, yuan, including 4, yuan for advertising and 14, yuan for decoration. ② Purchase 1, yuan of counter and soup raw materials in the store. (3) The working capital for three months' expenses is estimated to be 2, yuan, including 12, yuan for three months' rent, 9, yuan for salary and 4, yuan for daily expenses. (4) the unpredictable cost is 4, yuan.

VI. Risk factor analysis

Risk factor analysis:

1. Site selection is risky

2. Personnel use

3. Product quality assurance

4. Evaluation of the consumption power of surrounding people.

corresponding measures for risk prevention:

1. The venue can be selected by professionals

2. Personnel should be carefully screened and trained regularly

3. The product quality should be checked from the source, and each working procedure should be carefully done

4. Make full market research and have enough estimates on the consumption power of the people.

VII. Business objectives during the start-up period

1. According to the market forecast, the average daily sales volume will reach 3 copies within three months after opening, and 9 copies will be completed from June to September. In the first year, it was basically flat and had a slight surplus. Focus on stabilizing customers, cultivating members and stabilizing the enterprise system.

2. In the second and third years, development is the main focus, and the development of individual consumption and group consumption is carried out at the same time, so that the turnover can reach the accumulation of funds, so as to develop other stores. Simplified version of the business plan 3

1. Start an organization

Briefly introduce the basic information of the business project, investment amount, number of entrepreneurial teams, contact information and so on.

2. Project

(1) Explain your entrepreneurial project in detail and analyze the market growth of the project

(2) Describe your entrepreneurial elements, as follows:

Customers-who are your customers? Or target market segments

marketing-what ways or channels are you going to let customers know and buy your products/services

funds-where are the main start-up funds coming from, and how are you going to allocate and use these funds

venue-where is your office space, and what is the location condition, How to decorate the

team in the venue-the background information (resumes) of the current members of the startup team and what the division of labor is responsible for

3. Profit model (this part is more important, please focus on data analysis)

(1) How does your project make profits? If there are historical business data, please write

(2) Carefully analyze your profit development trend. Specifically explain how you generate cash flow in the short term, and what you are going to invest in in the future to obtain long-term benefits

4. Competition

(1) Where competitors in the market come from, and what their business model is

(2) Explain your competitive advantage

(3) Explain your competitive strategy or cooperation strategy

(4) How do you price your services or products?

5. Risks

(1) Where do the main risks of your entrepreneurial project come from

(2) What methods are you going to adopt to avoid or reduce these risks

6. Loan usage and specific repayment plan

(1) How to use the loan after you successfully apply for it

(2) How to repay the loan after the expiration of the loan period? Explain the specific repayment plan. Simplified version of the business plan 4

1. Business objectives

Develop the real fast food industry in country X, and establish a certain large-scale fast food chain company with reasonable and effective management and investment.

second, market analysis

the accelerated pace of social life has made the existence and development of fast food industry an unquestionable problem. Although the fast food industry in country X is developing very rapidly, the flood of foreign fast food makes most other markets have to miss Chinese fast food. How to occupy that part of the market is a problem we need to solve.

The survey shows that when the per capita income reaches xx dollars, the traditional housework will turn to society. From this, the development of fast food business will enter a moment of rapid expansion, so the fast food market in country X will enter a stage of rapid development with the economic development of China.

iii. implementation scheme

1. model of fast food service industry.

take customers as the center, aim at customer satisfaction, and finally achieve the promotion of the company's business philosophy by making customers satisfied.

1. Positioning of the target market.

Chinese fast food industry acceptable to the public. Customer groups: office workers+children+leisure people+others.

3. Market strategy.

industrialization, product standardization, scientific management and chain management have emerged.

(1) The name of the virtual company, employees' clothing, business philosophy, and internal management are unified with the head office, but they don't have too much decoration and no business restaurant. They are more like a fast food assembly center. They receive related finished products from the company's distribution center, and they can be formed as long as they are processed in a single room. The virtual company's fast food products are ordered for office workers to have lunch at work. Their reception service at the front desk is also virtual, relying on the telephone ordering system and fast delivery system. We will establish a special telephone delivery service for food delivery, which will be delivered by a unified company minibus and service personnel.

(2) Mobile Fast Food Company-Breakfast Strategy

In view of the characteristics of large mobility of breakfast population and pressing time, we will move from company minibuses and service personnel with unified mode to major demand outlets to provide customers with convenient and nutritious breakfast packages. Because of the large number of students, students' nutritious fast food can also be introduced, which not only pays attention to economic benefits, but also takes into account social effects.

(3) image strategy of fast food company

The fast food restaurant located in the business district and tourist attractions fully shows that the adult image of our company is clean, hygienic, affordable and warm. Please ask a professional company to make an advertising plan for us, and strive for individuality from the company's characteristics.

fourth, the investment plan

starts from the point, and is focused on the surface. Based on the characteristics of a regional consumer group, the initial development should try to form a certain scale of operation and selection.