The food detective Xiaoguai is online celebrity on the live webcast platform. At present, he has not announced where he comes from, but according to the food he has explored, it can be inferred that he is from Sichuan and can eat spicy food.

"Internet celebrity" refers to a person who becomes popular because of an event or behavior in real life or online life, or a person who continues to export professional knowledge for a long time. Their popularity is magnified by the network because of their own characteristics, which is in line with netizens' psychology of aesthetics, ugliness, entertainment, excitement, voyeurism, imagination, taste and spectator.

Being sought after by the online world intentionally or unintentionally, becoming a "network celebrity". Therefore, the emergence of "network celebrities" is not spontaneous, but the result of the combined effect of the interests of network celebrities, network promoters, traditional media and audience psychological needs under the network media environment.