) "New dishes retain old customers, and old dishes attract new customers." This sentence is the catering philosophy that the company's chairman Liu Guoliang has realized over the past 20 years.

What it means is that any restaurant can only be prosperous if old customers come back, and the best way to retain old customers is to constantly introduce new ones; the old dishes are about signature dishes, "If you don't visit the Great Wall, you are not a hero, and it is a pity not to eat roast duck."

!” That is, it is about Beijing Quanjude’s 142-year-old signature dish, roast duck, which has attracted new customers from all over the world to try it.

The Little Blue Whale people insist on treating catering as their business. In order to provide regular customers with more choices, they implemented a sub-brand strategy in the city's directly-operated stores in 2006, with one store per style, that is, the Acrobatic Hall store is characterized by mountain flavor,

The Qiaokou store is a business gourmet restaurant, while the Hanyang store is a Zhiyin store.

Starting from this year, Little Blue Whale will be the first in the country to launch new seasonal recipes, changing the past practice of one store and one recipe for one year. From mid-March to April 30, it will carry out the "My taste is my decision"

——Enter the store and get prizes to judge new dishes" activity, allowing customers to choose signature dishes from a large number of innovative dishes.

First, there is a discount for participating in the review: Participants who fill in three innovative dishes that they think are delicious can enjoy a 50% discount on any dish in the spring menu; second, there are voting prizes: all participants have the opportunity to win MP4,

Business mobile phones and high-end digital cameras; third, there are benefits for selection: participants who select the top three innovative dishes in this selection will also have the opportunity to be hired as gourmets by Little Blue Whale, and can dine as customers in the store at any time within a year

Enjoy a free dish worth less than 100 yuan.

The event received widespread attention from customers, and customer participation and interest were extremely high.

At the same time, the concept that Little Blue Whale’s dish innovation is the fastest in Jiangcheng’s innovative dishes has penetrated into the hearts of customers.

It is reported that the event will last for one year, and selections will be made at the end of each season.

After contacting the Olympic Organizing Committee, the Chinese Culinary Association has actively participated in the preparations for the Olympic Games and assisted the Olympic Organizing Committee in its work.

For example, the national collection of Olympic recipes has been put on the agenda.

For large-scale events such as the Olympic Games, reception service is an important part. The China Cuisine Association will form an expert group to provide guidance on Olympic recipes, catering services, professional training and other work.

The first thing about Olympic catering is service, how can 300,000 people eat well and feel comfortable.

The second is the promotion of Chinese food culture. A variety of Chinese food culture performances are planned to be set up at the catering service sites of Olympic venues.

At present, the China Chef Festival has begun collecting culinary skills across the country. The best of them can be performed at the Olympic catering site to promote Chinese food culture to the world.

Third, the Olympic Games will be of great benefit to improving the overall level of Beijing's catering industry and can use external forces to promote the improvement of the entire industry.

Fourth, it is conducive to the popularization of Western food and the formation of a diversified pattern in Beijing's catering market.

Localized Western food combines the characteristics of Chinese raw materials, which makes it more acceptable to Chinese people. It also enables Chinese food to learn from Western food. Western food, including taste, nutrition, presentation and other unique features, can be used for reference in Chinese food.

For example, Peking duck can be integrated into Western food style.

The most important thing is that the two Chinese restaurants can learn from each other in terms of competition and can make further improvements.

Netizens once said: Never go to Quanjude, you will regret it for the rest of your life!

Last time I invited some friends from out of town to go there, the service attitude was not that good, but the roast duck that was served was actually cold, which pissed me off!

I swear not to go!

If you want to eat at a time-honored restaurant, it is recommended to go to Biianfang Roast Duck Restaurant in Chongwenmen Hademen Hotel. The braised roast duck is also delicious!

In addition, there is a Little Wangfu in an alley diagonally opposite the Kerry Center. Their roast duck is also very delicious!

But most people also said: Quanjude is worthy of being a time-honored brand.

The service attitude is very good, and the quality of the dishes is guaranteed, which is very good!

Guys, I highly recommend it!

And the children can also get a beautiful gift!

In summary, we know that the service quality is not very stable, so we should improve and eliminate bad services.

But the quality of most services is still adequate.

In late April, the 2006 China Quanjude Group Chain Operations Annual Meeting was held in Beijing. This was the first meeting for the group to implement its three-year development plan and chain operations.

When summarizing last year's work, Wu Lihua, deputy manager of chain companies, said that in 2005, the operating performance of chain companies across the country reached a new high, with total annual revenue reaching 399 million yuan, an increase of 30% over the previous year; chain development has made new progress, with ten new developments throughout the year.

Franchise and managed chain enterprises, eight of which were officially opened by the end of the year; Quanjude chain operation brand won the "China Franchise Award".

As a Chinese time-honored enterprise founded in 1864, Quanjude has not been conservative in the new situation in recent years. Instead, it has actively relied on the advanced business operation model of chain operation to continuously innovate and develop, striving to build a flagship brand in my country's catering industry and achieving remarkable results. Effectiveness.

"Complete but not lacking, gathering together but not scattered, benevolence and virtue first" According to Jiang Junxian, chairman of Quanjude (Group) Co., Ltd., Premier Zhou Enlai once brilliantly explained "Quanjude" as "complete and intact, gathering together but not separated, benevolence and virtue first"

Supreme", this has become the business philosophy that Quanjude has always pursued and upheld.

Of course, in different historical periods, the way business philosophy is embodied will have different connotations.

Jiang Junxian believes that innovation is the life of an enterprise.