It is difficult for novices to start self-media. It is best to join a supportive platform. For example, Penguin has linked up with Tencent Kandian to empower partners with the "MCN Star Promotion Plan" to build a content ecosystem. In addition, in order to introduce outstanding creators from external sites and expand the team of high-quality creators, Tencent Kandian launched the "Star Gathering Plan" to open a green channel for external site authors with certain fan accumulation and creative honors to help external site authors successfully settle in Penguin. .