Many people have this wish to open a restaurant and deal with food every day.

On the surface, opening a restaurant means finding a storefront to set up a stove, frying dishes and serving them to customers.

In fact, even if you open a small restaurant, there are many links and trivial things.

How to purchase raw materials in the most cost-effective and worry-free way?

How to configure the equipment in the most reasonable way... Sometimes, whether some links are in place directly affects the success or failure of the restaurant.

This issue of Entrepreneurship Survey dissects the major steps of opening a specialty restaurant and introduces some business tips in the industry.

The first step: choose a store. Two places are the best choices. One is where there are many company office buildings, and the other is where residents live densely.

Choose a place with a lot of company offices to ensure business at noon.

Some restaurants in Hangzhou often have too many empty seats at noon but not enough seats at night.

Lao Catering is very concerned about whether the business can be done well at noon.

This can ensure a healthy operation throughout the day.

In the commercial and residential area in the west part of Hangzhou, large hotels often fail to operate well, and the ones that do well are small specialty restaurants.

There are many ways to choose a store.

You can use media advertisements, resale advertisements in front of stores, or you can directly look for newly developed houses and negotiate with the landlord.

Another way is to choose a general location and contact the store owner directly, no matter what the other party is doing now.

Although this method is more tiring, it is more effective.

You can take advantage of the store-dominated city effect. Don’t think that places with many stores are unsuitable to enter.

If there are too many small specialty restaurants on a street, it will create a multi-store effect, making it easier to do business than going alone.

The key is to make a difference from other stores among so many stores.

Be careful when subletting a store. Earning part of the sublease fee when subletting is almost an open secret in the catering industry.

Therefore, those who are new to the industry must be careful when subletting other people’s stores.

There are some pitfalls to be aware of when subletting a store: First, the subletter is faced with road demolition projects and can no longer operate the store, and only wants to recoup some of its initial investment through subletting.

Therefore, when looking for a store, you must first inquire carefully about nearby stores. It is best to ask the planning, housing management, or industrial and commercial departments.

If a place is about to be demolished, the local industrial and commercial office will usually receive a notice.

Second, the original restaurant was subject to restrictions on issues such as sewage discharge and fire protection, and had been asked by relevant departments not to open any more. However, the lessee did not know the inside story. After all the sublease fees were paid, it was discovered that the restaurant could not open at all.

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This situation is most common downstairs in residential buildings.

Third, after renting, if the other party cannot provide a real estate certificate, the Industrial and Commercial Office will not issue a business license in this case.

The fourth situation is that the other party subleases the store after the business is booming, just to earn sublease fees.

There are some restaurant owners in downtown Hangzhou who like to do this.

After taking over, I found that the store was already in decline, and it was very difficult to prosper again.

If a store is sublet one after another in a short period of time, you must also be very careful.

There is a saying in the catering industry in Hangzhou: "A paralyzed restaurant has bad Feng Shui", which mainly refers to the kind of store that has changed hands many times, and it is difficult to do well again.

Sometimes, the store seems to fit many of the good characteristics of the location, but some hidden weaknesses are difficult to see.

For example, although it is located in the city center and has a lot of traffic, there are also many commercial buildings nearby.

However, it may have problems such as inconvenient parking and inconvenient access, and the result may be that business will not do well.

Step 2: Product Positioning After selecting the facade, product positioning begins.

Take opening a 300-square-meter specialty hotel as an example.

A safer approach is to keep up with the food trends in a city.

For example, Jinhua casserole was very popular three years ago. A casserole shop covering an area of ??more than 300 square meters could do a business of 10,000 yuan a day.

The gross profit can reach 50%, and the net profit can also be 30%-35%.

Since last year, the business of Sichuan restaurants in Hangzhou has been booming.

Seeing this consumer market, some bosses specialize in spicy dishes with local characteristics in Quzhou, Jiangshan, Longyou and other provinces. For example, there is a "Quzhou Hometown Cuisine" at the intersection of Wenhui Road, which makes Quzhou's "Three Heads and One Palm".

It not only caters to many spicy lovers, but also has its own local characteristics.

At present, a popular approach for small specialty restaurants in Hangzhou is to directly introduce local dishes from Zhejiang Province to open stores.

For example, Jinhua Casserole Restaurant, Shipu Seafood Restaurant, Tonglu Restaurant, Dongyang Restaurant, Wenling Restaurant... these small specialty restaurants are more popular.

Some are simply named after "Tujia cuisine".

First, because Hangzhou currently has a large migrant population, especially those coming to Hangzhou from all over the province, small local restaurants can first attract a large number of fellow residents after they are opened.

For example, the Yingshanhong Zhejiang-style restaurant located at No. 51, Tianjin Road, specializes in Zhejiang-style dishes from Longyou and other places. According to the owner, two-thirds of the restaurant's customers come from Quzhou, Jinhua and other places.

The Green Valley House on Gudun Road is also a place where many Hanglishui people gather for dinner.

If you are doing specialty catering from outside the province, there will be certain difficulties in purchasing, and it will be difficult to ensure that the raw materials are completely authentic.

At present, transportation in the province is convenient and procurement is convenient. Many small restaurants in Zhejiang even have common vegetables shipped here.