In the past, shop-visiting anchors shared their trips through short video platforms, attracting a large number of fans for themselves and restaurants, but why are many restaurants boycotting shop-visiting anchors now? The main reasons are as follows:
1. The original intention of
visiting the restaurant anchor should be to promote the restaurant and evaluate the effect of the restaurant. In today's environment, the catering industry is very difficult. With the rapid rise of short video platforms in recent years, many people have gained the attention of some people in some ways, and they have also tasted the sweetness in it, feeling that they are really a "online celebrity" and a "celebrity" that everyone can't afford. These shop-visiting anchors, after taking their friends to the restaurant to eat and drink, took low-quality videos and perfunctory things, which did not have the effect of promoting the restaurant at all. The hotel caused losses in inviting them, so naturally it was no longer willing to find so-called shop-visiting anchors to promote the store.
2.? Reversing black and white
The purpose of cooperation between merchants and shop-exploring anchors is to enhance the goodwill and popularity of shops. Some unscrupulous shop-visiting anchors will make unreasonable demands on the merchants. Once the merchants disagree, they will maliciously discredit the store in short videos or live broadcasts and use their own traffic advantages to hurt the reputation of the store. In order to maintain the image of the store, merchants can only tolerate it again and again. In addition, in order to earn some black-hearted money, some shop-visiting anchors have charged the shop with some unwarranted charges to increase their exposure and traffic. Therefore, today's merchants are increasingly resisting the anchor of the store.
3.? The posing problem
Some shop-visiting anchors have a serious problem of wasting food. Some shop-visiting anchors will take their friends to the shop to eat and drink, and even extravagance and waste, and there is no guilt in their hearts. Some food anchors and the anchor of the big stomach king will choose a lot of food for posing, but only a few actually eat. Even some shop-visiting anchors ate a king's meal when they visited the shop, which was extravagant and wasteful, causing many businesses to dare to be angry and dare not speak!
Finally, network promotion is a good thing, and it should not be spoiled by anchors with questionable values!