Creative plan for Valentine's Day catering activities

In order to ensure the orderly and powerful activities, it is often necessary to prepare an activity plan in advance, which is the detailed rules, steps and arrangements for specific actions for an activity. How should the activity plan be formulated? The following is the creative scheme of Valentine's Day catering activities I collected for you, hoping to help you.

1. Creative plan for Valentine's Day catering activities

1. Activity theme:

"Go through the night of lovers and meet more beautiful you"

1. For single customers aged 2-4, hold a Valentine's Day bachelor party with the theme of "Meet you suddenly and meet more beautiful you". Taking "Perfect Encounter, Expanding Friends Circle, Finding a Partner" as the gimmick, we will not only meet the needs of single people to make friends, but also attract more target groups with unique environmental atmosphere and creative highlights of activities to drive restaurant sales.

2. For couples aged 2-4, hold a Valentine's Day party with the theme of "Year of Romance". Take the wedding anniversary and love anniversary as an opportunity to attract the target group to come to the store for consumption.

ii. communication planning

2.1-2.14. The publicity posters of the pre-event were distributed in office buildings, shopping malls and downtown areas, mainly targeting the target group of 2-4 years old.

2.14 NP advertising campaign on Valentine's Day.

during the February 14-February 16 event, consumer vouchers were distributed

III. Activity time:

February 12-February 14

IV. Activity content

A three-day theme marketing activity of "Crossing Valentine's Eve and Looking for a More Beautiful You" was held with the theme activity on Valentine's Day as the main line, supplemented by the early coupon rebate promotion.

2-4-year-old singles-"Crossing Valentine's Eve and Meeting You Suddenly" Large-scale singles dating party:

All singles can attend the large-scale singles dating party held in XX Western Restaurant on February 14th, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level friends, humanistic and romantic restaurant atmosphere and creative activities.

anyone who makes friends successfully on the day of the event can enjoy a 5% discount on catering. (The specific discount depends on the restaurant.)

Couples and couples aged 2-4-"Through Valentine's Eve, the Year of Romance" couples theme party:

As long as you have a partner around you, you can attend the couples theme party held by XX restaurant on February 14th, and couples who spend money in a western restaurant on Valentine's Day can get a 5% discount on food and beverage. Any wedding anniversary is February 14th.

5. Create the scene atmosphere

A, decorate the periphery of the restaurant

①, decorate the shape of the Valentine's Day Magpie Bridge → add the cultural atmosphere of the restaurant

creatively design the large-scale Valentine's Day Magpie Bridge at the entrance of the western restaurant, and add the humanistic style and festival uniqueness of the western restaurant by taking advantage of the cultural customs of the traditional Valentine's Day Xiangqiao Club. In order to attract consumers' attention, and strongly invite well-known local photography agencies to join in, leaving the most beautiful figure of Valentine's Day for every consumer who enters the store.

② antique publicity column → point out the theme of the activity

abandon the traditional Chinese column, creatively design antique publicity column according to the marketing theme of Valentine's Day, and stick the slogan of "Meet you more beautifully through Valentine's Day Night" to play the role of activity promotion and atmosphere creation.

B, layout of hall environment and atmosphere

①, layout of Chinese lanterns on Valentine's Day

Chinese lanterns are set in the lobby and main aisle of this western restaurant to add humanistic style in the hall.

② Layout of modeling and publicity flag

Unified design and publicity flag screen and content according to the marketing theme of Valentine's Day, and orderly layout with creative modeling for event promotion and atmosphere creation.

(3) Modeling layout of the photo collection desk

According to the actual venue, the photo collection desk (initially designated as the front desk) is set up, and the activity theme modeling layout is carried out for it, such as sign-in board, modeling gauze curtain, X exhibition stand, etc.

(4) Stage modeling and layout in different zones

According to the actual restaurant site, the zoning planning and design, stage creative modeling and layout are carried out.

⑤, light and shadow art equipment layout

According to the actual restaurant venue, the lighting equipment, light and shadow performance equipment, etc. required for the day of the event are arranged.

VI. Activities arrangement and process of Valentine's Day singles area

(Singles area)

Beautiful photo taking on Valentine's Day night-invite famous local photography agencies to join us and take photos at the entrance of the western restaurant. First, admission as a Valentine's Day activity can quickly gather popularity and create publicity topics; Secondly, the photos taken with the unique information of the western restaurant can be used as an effective carrier for word-of-mouth publicity among target consumers.

Enjoy a special literary feast-on the day of the Valentine's Day theme activity, put in a literary performance that blends with the restaurant culture, and quickly improve the enthusiasm of the participants.

the 14-minute romantic heartbeat is the main link of the singles dating party in this area. In the name of "the 14-minute romantic heartbeat", with the dim lighting style of the western restaurant as a foil, all the customers present have 14 minutes of "finding a partner", which is full of surprises, challenges and fun.

Perfect Meeting on Valentine's Eve-15 minutes of melodious music performance in the activity set off the atmosphere for the whole activity.

from 17: 3 to 18: 3 (the specific time schedule can be appropriately adjusted according to the local actual situation), the welcoming staff of the western restaurant will guide the customers to enter the restaurant, and the professional photography organization will take photos for each customer who enters the restaurant in order to quickly gather popularity. Creative plan of Valentine's Day catering activities 2

1. Publicity and positioning

With the increasing competition in Yangcheng catering industry, the era of personalized development of Yangzhou catering has come, and the era when you can earn high profits in the market by relying on first-and second-class catering varieties is gone forever. Only by positioning your own restaurant as a personalized catering can you be invincible among many peers.

What is the "personality" of catering? It should be like a beautiful woman with both inside and outside, not only the face of an angel, the figure of a devil, but also the beauty of mind. If a restaurant has only a formal personality, but a pot of rotten dishes is cooked, its personality is pale; If the food is first-class, but the decoration of the store is just like picking up a few tables and chairs by the roadside, it is also a pity.

As an ancient saying goes, "Only one scoop of water is enough for three thousand". The xx Chinese-Western compound restaurant with such elegant atmosphere is undoubtedly the best place for white-collar workers and young talents in Yangcheng to love and enjoy their lives. Therefore, if xx Chinese and Western Compound Restaurant is packaged into a "love restaurant" full of personality, it can not only make maximum use of existing resources and save unnecessary waste, but also make people clear at a glance, fall in love at first sight and never forget anything in the information age full of all kinds of information, so as to obtain the maximum publicity effect with the minimum publicity cost.

Therefore, we specially tailored the propaganda theme of "The Most Romantic Love Restaurant" for xx Chinese and Western Compound Restaurant. It is suggested that merchants launch various colorful planning activities around this theme in future publicity activities. Now it's only one month before Valentine's Day next month, so it's a good opportunity to launch a publicity campaign.

Second, publicity background

Compared with this year's Spring Festival, Valentine's Day has taken the lead in arousing the appetite of merchants and consumers, with beautiful roses and delicious meals. When people close their eyes, they are already looking forward to how to spend this romantic time on Valentine's Day, and merchants are even more strategizing and ready to go, especially western restaurants, bars, cafes, tea houses, etc. have already aimed at this big cake and just fought price wars. It is difficult to impress consumers with these similar marketing strategies, such as simply offering discounts to guests. If you want to stand out from the crowd, you have to find a new way. As far as the unique atmosphere of xx Chinese and Western compound restaurant is concerned, you might as well try to organize a warm and romantic party to attract everyone's attention. Of course, successful event planning can't be separated from strong media support. Now, the preliminary plan of this event is given for your reference:

3. Publicity methods

1. Theme of the event: Meeting xx means a long time

2. Participants: couples or temporary couples recruited by powerful matchmaking agencies and TV advertisements in this city.

3. Activity flow: (for reference only)

The first wave: Love at first sight

It is mainly aimed at single men and women who have registered in major matchmaking agencies in Yangcheng. Single men and women will hand in cards prepared in advance (with the names of the recipients anonymous) to the host, who will read them out one by one and submit them to the recipients. Finally, the top three who received the most cards were summarized to perform programs for everyone. Through this activity, the person who received the card can ask to know who sent the card, and on the premise that both parties are willing, they can temporarily sign up for the matching program together.

The second wave: tacit understanding test

Mainly aimed at married guests, the host asked dozens of questions, such as "What's your favorite color" and what do you do when you are in a bad mood ",and then the couples wrote the answers on their own boards. In the end, those who have the same answer are the most tacit couples, and they can get a small gift provided by xx.

the third wave: for whom the heart blooms

When all the guests auction a bouquet of blue enchantress roses and a bottle of rare edition wine provided by xx, the successful bidder will receive a special gift (to be determined), which means wholeheartedly and forever, xx will witness true love, and the top five participants who are closest to the successful bid will receive a bouquet of flowers provided by xx for free.

the fourth wave: confession of true feelings

a lyrical link after the above series of interactive activities encourages the guests who take part in the matchmaking date to speak bravely, improve the success rate of the on-site quick dispatch, and emphasize that the most touching confession will win the grand prize.

Through the promotion of this activity and media campaign, let more people know about xx, fall in love with xx, and let xx witness the romance and sweetness of urban life.

IV. Advertising plan

1. The goal of advertising is to make xx Music Restaurant the first choice for fashionable men and women to enjoy romantic time, especially on Valentine's Day night, so as to cater to the interactive activities of couples and push the atmosphere of xx to a climax.

2. Advertising time:

Promotion period of the activity: January 13th, 2xx-February 13th, 2xx (the columns of "City Express" and "Whole Food Beauty" solicit couples and contact powerful matchmaking agencies for cooperation, which initially aroused social concern)

The duration of the activity: February 14th, 2xx

. The program "City Express" tracks and reports couples who have successfully dated on Valentine's Day, and lets them go back to the xx Chinese and Western Compound Restaurant where they first met, interview their inner feelings, and render the wonderful effect of first-class environment warming their love (you can contact friendly guests).

3. The focus of advertising: emphasize the unique romantic mood of xx, and strive to build its first brand image of Yangcheng West Restaurant.

4. The performance of advertising: the combination of print publicity and TV publicity

5. The cost of TV advertising media:

Promotion period: January 12-February 13 "City Express" No.1 one-minute topic: 7× 1 = 7

January 13-February 12 "

3-second broadcast fee of today's life report is 4 seconds, 4 yuan

Fading period: give a four-minute live party as a summary of the event in the beauty of total eclipse. Creative plan for Valentine's Day catering activities 3

I. Activity background

(I. Valentine's Day background

Valentine's Day, a western festival that originated in ancient Rome in the third century A.D., allows lovers to show their love for each other, has now become a widely spread festival all over the world. Valentine's Day and its corresponding consumption pattern have also become another popular western festival after Christmas, which is increasingly accepted by consumers. Hotels have the best conditions to create Valentine's Day, so spending Valentine's Day in hotels has become a necessary program for people with a certain economic foundation. The hotel takes "If you love, please love deeply" as the theme to carry out activities, so that the sweet and loving atmosphere lingers in the hotel. The small fountain at the entrance of the romantic Champs Elysé es Western Restaurant is surrounded by roses, and a bouquet of carefully prepared roses is placed on each dining table. The menu is a Valentine's Day meal carefully prepared for guests, and romantic music has been lingering in the western restaurant. We extend our most sincere wishes to the couples who come to dinner. Red wine, chocolate and eleven roses are also put in the couple suite to provide romantic accommodation for couples.

(II) Planning background of the event

According to the hotel's experience in organizing this event, young white-collar workers and high-paying people between the ages of 2 and 4 attach great importance to the Valentine's Day of February 14th. The hotel is located in the downtown area, surrounded by many white-collar offices, which is an excellent opportunity for the hotel to promote this activity. The hotel also invested a lot of money in this activity, and planned this event well one month in advance, striving to make guests enjoy a comfortable dining environment and living environment. At the same time of economic benefits growth, it will achieve good social benefits to the greatest extent.

second, the purpose and significance of the activity

(1) the purpose of the activity

The hotel will build momentum through Valentine's Day, gather popularity, drive popularity, tap potential customers and promote sales; Let Chinese and western cultures communicate better, inherit the culture, and lay the experience for other festivals in the hotel; Enhance the status of the hotel in xx through novel activities, so that customers can greatly appreciate our hotel in comparison; Every activity is a test for hotel employees, and hotel interests are employee interests. Only through cooperation can the cohesion and collective sense of honor of hotel employees be enhanced.

(II) Significance of activities

2.14 Valentine's Day is becoming more and more popular in China, becoming an essential festival every year. There are various ways to hold parties, including family parties, friends parties and lovers parties. It is a good time for friendship, affection and love gathering. As a grand festival, there must be a specific venue, hotels can provide excellent places, and room catering can be promoted on Valentine's Day. On the one hand, it can make the hotel get good economic benefits and improve the hotel's operating income. As the earliest high-end hotel in xx, xx Hotel has accumulated a wealth of experience in customer service, and made all kinds of critical services perfect. This Valentine's Day event hotel is also in response to the pace of social development, constantly improving and innovating the activities, and striving to be perfect. Let the old brand xx no longer be eliminated in social progress. On 2.14