When the first season of "China on the Tip of the Tongue" was first aired in 20 12, even its creators didn't expect it to be so popular. At that time, the production cost was only 20 million, and the audience rating soared to 0.55% after the broadcast. What is the concept of this ratings? Now the most popular variety show, the audience rating 1% is just a little higher. When the film sold overseas copyrights that year, the single episode was $40,000, which was already the highest sales record of that year.

In the second season, the cost of filming rose to 30 million yuan. Word of mouth fermentation is very obvious. It premiered on 20 14, and the ratings soared to 1.57%. It means that variety shows at the same time have to be avoided. Last year's hottest TV series "in the name of people", "My First Half Life" and so on, the ratings are just so. At the same time, it is worth noting that the title fee of the film finally reached 80 million yuan. This is also the ultimate value of documentary. Overseas copyright issuance list rose to $350,000.

After the broadcast of The Tip of the Tongue 2, the original crew of The Tip of the Tongue, led by director Chen Xiaoqing, has begun to prepare for the third season. However, last year1October 23rd, 10, Chen Xiaoqing announced that he had officially left CCTV, set up his own independent film and television company and started making food programs. In the third season of China on the Tip of the Tongue, some changes have taken place in the production team. According to the fragments exposed in "Tip of the Tongue 3", the dubbing teacher changed from the original Li Lihong to the folk singer Lao Lang.

However, these changes have not affected the market value of Tip of the Tongue 3 at all. According to interviews with some regular media, the exclusive title fee of "Tip of the Tongue 3" has been auctioned, and the final hammer1.1.800 million yuan. This figure has once again refreshed the market extremes of China documentaries. China Documentary, which has been "neither dead nor alive", has returned strongly because of the resurrection agent of "The Tip of the Tongue" series. After The Tip of the Tongue, a large number of documentaries began to find market value again.