Not necessarily, because everyone’s taste is different, so there is no need to check in at this kind of store.
Because as long as the word "Internet Celebrity" is added in front of a store, it will make me not want to go in. Such stores are usually very expensive, but the food is terrible. Because they spend all their money on marketing and don't pay attention to the public's taste. Everyone’s taste is different. Depending on their childhood living habits, food at home, and local characteristics, there will be some differences. For example, Xiao Zhan, a star who grew up in Chongqing, has a different taste for Chongqing. I definitely know the food well and will recommend it on the show, but it may not suit every fan's taste. Everyone just wants to get closer to Xiao Zhan.
Why are there so many Internet celebrity shops?
Because now is the era of the Internet, you can learn a lot of things through a short video, so many people will recommend some delicious food on the Internet. Don’t underestimate the influence of the Internet. Some stores are so popular online that they are full almost all day long as soon as they open. There are many bosses who know more about the Internet and marketing who have this kind of crooked idea. I spent money on a lot of promotion, but if I want to make money back, I have to cut leeks from these consumers.
What is the mentality of people who check in to internet celebrity stores?
It’s just to follow the trend, because young people nowadays like to follow the trend. Many people don’t have their own ideas. They will do whatever is popular on the Internet. In fact, this is very bad. There are many Internet Red shops are just a waste of everyone's time. One queue can last two or three hours. No matter how delicious the food in this shop is, the time cost is not worth it. So use these two hours to have a good rest at home or watch a movie. It's much better to watch a movie or read a book, so I really don't like to check in at this kind of store, mainly because it takes too much time to queue up.