211 Nanshan Litchi Festival opens on June 23rd
A Litchi Tourism Festival boosts the new image of Nanshan
This year coincides with the 26th Universiade being held in Shenzhen. As the venue for the opening and closing ceremonies of the 26th Universiade and some competitions, Nanshan District is filled with joyful atmosphere to welcome the Universiade. Shenzhen "Nanshan Litchi" Cultural Tourism Festival in 211 firmly grasped the opportunity of the Universiade, and focused on the goal of serving and training for the Universiade. On the one hand, it fully publicized and displayed the new image and bright spots of Nanshan as a whole city; On the one hand, we will mobilize tourism business enterprises to carry out a series of activities around the Universiade, such as "Smile for the Universiade, Serve for Training", create an atmosphere for the Universiade, and prepare for the Universiade. At the same time, carry out publicity related to attracting investment, show foreign guests the entrepreneurial and business environment of Nanshan, and let more friends at home and abroad and Shenzhen people have the opportunity to get to know Nanshan from a distance, get close to Nanshan and enter the Universiade.
Nanshan is a tourist base in Shenzhen and the birthplace of China theme park. Splendid china in Nanshan, Folk Culture Village, Window of the World, Happy Valley and Wildlife Park are the pioneers of domestic theme parks. Through continuous improvement, the tourism industry in Nanshan has formed a tourism pattern in which theme park tours, urban sightseeing tours, cultural relics tours, coastal leisure tours, green ecological tours and other products complement each other.
According to the person in charge of Nanshan District Economic Promotion Bureau, Shenzhen "Nanshan Litchi" Cultural Tourism Festival uses litchi as a medium to publicize Nanshan's rich tourism resources. As the most historic tourism festival in Shenzhen, Nanshan Litchi Cultural Tourism Festival began in 1998. This activity, which is derived from government organizations and widely participated by tourism enterprises, promotes the integration, publicity and promotion of Nanshan tourism resources and creates a brand-new image of Nanshan Shenzhen as a "tourism base", and plays an important role in promoting the development of Nanshan tourism.
bVarious theme activities are wonderful
According to the relevant person in charge of Nanshan District Economic Promotion Bureau, this year's Litchi Cultural Tourism Festival will focus on the purpose of welcoming the Universiade and serving the Universiade, and hold a series of theme activities such as opening ceremony, shopping festival, food festival and citizens' seeing Nanshan. The activities are wonderful and rich, which will organically combine the litchi culture in Nanshan with the tourism industry, and strive to add luster to Nanshan District's tourism characteristic city.
The opening ceremony of Litchi Cultural Tourism Festival is scheduled to be held in the Intercontinental Hotel OCT on June 23rd. At that time, there will also be Nanshan Food Show, Nanshan Beauty Conference, the launching ceremony of "Citizens Seeing Nanshan" and the recognition of tax paying enterprises in Nanshan District.
During the Litchi Festival, the newly upgraded Happy Valley, Window of the World, splendid china Folk Culture Village, shenzhen safari park and Qingqing World Scenic Area, combined with the themes of the Litchi Festival and the Universiade, launched activities such as Pinli Festival, Universiade Passion Carnival Night, water fun competition to celebrate the Universiade, beer-mad welcome to the Universiade, splashing water to welcome the Universiade, animal carnival, really interesting and so on, such as the International Beer Festival held by Window of the World. Happy Coast, which is about to open, will also hold dragon boat races and water show auditions. All the scenic spots take festival activities as a preview, do a good job in training for the opening ceremony of the Universiade, greet guests from all over the world with the most wonderful style and cheer for the Universiade.
The shopping festival is one of the highlights of this litchi cultural tourism festival. With the vigorous development of commercial facilities in Nanshan District in recent years, a large number of heavyweight commercial complexes, such as Yitian Holiday Plaza, Coastal City, Jingji Baina Plaza, and European City, have been completed and opened. The Nanshan District Economic Promotion Bureau has promoted the "Shenzhen Bay Business Circle" as a whole by setting up a stage for the government and singing operas by enterprises, and organized major businesses to hold high-level forums, shuttle buses and charm nights in Shenzhen Bay Business Circle.
This shopping festival is attended by 16 large commercial enterprises and hundreds of merchants in Nanshan District. With the full support of Nantou Sub-branch of Industrial and Commercial Bank of China, a series of activities will be held, such as launching ceremony, lucky star of Universiade, credit card discount of ICBC, etc., to provide the most wonderful consumption enjoyment for the general public.
C Smile for the Universiade and Serve the Training Tour
In order to better welcome the Universiade and show the good image of Nanshan to friends all over the world, during the Litchi Cultural Tourism Festival, around the theme of "Smile for the Universiade and Serve the Training Tour", Nanshan Economic Promotion Bureau organized business and tourism enterprises to carry out training activities to provide comprehensive and high-quality services for the success of the Universiade. Eleven hotels, including OCT Intercontinental, Venice and Kempinski, were designated as official hotels for the Universiade, and arranged to receive domestic and foreign news media, sponsors and members of the delegation. The major hotels organized internal promotion activities and made detailed improvements in hardware facilities and software services. Yitian Holiday Plaza in the jurisdiction was awarded the honor of being the official shopping spot of the Universiade, and it is one of the three official shopping spots of the Universiade in the city. Together with the official hotel, it will provide all-round living services for FISU officials, athletes and domestic and foreign guests.
In addition, in order to help tourists at home and abroad know about Nanshan as soon as possible, Nanshan Economic Promotion Bureau has specially prepared and printed 5, bilingual versions of Shenzhen Nanshan Travel Manual and Shenzhen Nanshan Tourism Map, which will be distributed at ports, hotels, shopping malls, Universiade venues and other public places. These tourist guides bring together detailed tourist information such as major scenic spots, scenic spots, shopping malls, hotels, food, characteristic blocks, festivals and competitions in major venues of the Universiade Nanshan, providing the most authoritative and comprehensive tourist information service for friends who come to Nanshan.
D Nanshan tourism welcomes new development opportunities
According to the relevant person in charge of Nanshan District Economic Promotion Bureau, in 211, the tourism industry in Nanshan District showed an obvious trend of high-end and ecological development. With the construction of the city's greenway network, the first maritime sightseeing cruise company in Shenzhen, China Eastern Airlines, is put into operation, and the 15km coastal promenade and Happy Coast in Shenzhen Bay are about to face the market completely. These new tourism projects will bring new surprises to citizens and tourists, and Nanshan tourism will also usher in new development opportunities.
The three new projects, China Eastern Airlines Cruise, 15km coastal promenade in Shenzhen Bay and Happy Coast, all highlight the characteristics of "water and coastal" and will play a positive role in building Nanshan coastal city. The route of China Eastern Airlines has filled a gap in the current maritime tourism in western Shenzhen, providing a new good place for sightseeing and leisure for the general public and tourists in Shenzhen. Happy Coast covers a total area of 1.25 million square meters and consists of five major areas: Happy Coast Shopping Center, Qushuiwan, Coconut Forest Beach, Holiday Apartment and OCT Wetland Park. It highlights the concepts of urban entertainment and eco-tourism, and will create an urban eco-tourism area and a new Shenzhen Bay business district, which will be put into trial operation before the Universiade in August this year.
The 15km coastal promenade, facing Shenzhen Bay and overlooking Hong Kong, integrates leisure sightseeing, fitness exercise, sightseeing and experience of natural ecology. In particular, the 15km coastal leisure belt greenway and OCT greenway are becoming the new highlights of tourism in our region, which can provide tourists and cyclists with a series of functions integrating environmental protection, sports, leisure and tourism.
Happy Valley, Sea World and other tourist attractions have also been expanded and transformed. For example, the fifth phase of Happy Valley is a large-scale comprehensive project integrating brand-new parties, brand-new projects and brand-new water parks, including the large-scale modern variety show of "Hyun Art Sky", the five world-class projects of "Shangri-La Snow Area" and the six top water-playing projects of Maya Water Park, which bring new excitement to tourists. Sea World has renovated the Minghua ship hull, central square and Prince Square, and will welcome visitors from all over the world with a new look. The Sea World City Complex Project and Port-au-Prince International Cruise Home Port are large-scale commercial tourism projects transformed by China Merchants in Shekou area, which are progressing smoothly at present. In addition, in 211, four scenic spots in Nanshan District, China Merchants History Museum, Nantou Ancient City Museum, Zhongshan Park and Chiwan Left Fort, were awarded the first batch of red scenic spots in Shenzhen, providing citizens with another style of tourism choices.
In connection with the Universiade, the Nanshan District Government has built nine characteristic blocks in its jurisdiction this year, which have different functions and characteristics, ranging from flower culture, creative culture, bar culture to costume culture, fully reflecting Nanshan's unique cultural taste, urban style and international urban positioning. These characteristic blocks will be built one after another, which will become a good place for citizens and tourists to enjoy leisure and sightseeing.