You are a user of Meiyou. Meiyou’s product manager invited you for an interview and asked you the following questions:

1. Do you usually use software to record or manage? Period? (Boys version: Do you usually use software to record the menstrual period of your girlfriend/wife so that you can send care at the right time) / (Boys single version: Do you know that there are products such as "Meiyou" and "Dayima"? They use What are you here for? )

2. How do you record when using the software? What functions do you use?

3. What does the product look like visually? How did it feel/impress you?

4. What other "modules" or "functions" does the product have? How do you understand the role of these "modules" or "functions"?

5. What is the most surprising thing about using the product?

6What is the most intolerable aspect of using a product?

7. Will you spread this product to your friends? Why?

Spend a certain amount of time to experience "Meiyou" in depth and answer the above 7 questions. ——————————————————————————————————————————

I used to use beauty You only used the recording function. When trying other functions, I found that the product design was a bit messy, so I drew a mind map to clarify the product functions.

?

1. Usage experience

I have used both Meiyou and Dayima APPs. The main function is to record menstrual periods.

2 functions

Follow the APP prompts, enter the start date of menstruation, menstrual period length and cycle length, and record the start/end date, mood, symptoms and good habits during this cycle. These items will be analyzed occasionally.

3 Product Vision

Bottom navigation mode allows users to quickly switch between different sections;

The default skin is pink, which is very suitable for women;

The cute route taken by the icon is also to cater to the female audience;

The overall visual design is in line with the female group, but the style is too messy and disorganized. If you don’t take the time to study it, it will be easy to It’s lost in the APP. The product gives them most of the layout in order to highlight the community and mall. Personally, I feel that the core of the tool is swallowed up a bit.

4 Other Product Functions

The core function of Meiyou is recording. Non-core functions include homepage (Meyou), community (Tama Circle), mall (Youzi Street) and settings. (I).

Meiyou

On the page after startup, the aunt prediction and pregnancy probability modules are at the top, and the OGC content is below, occupying more than 2/3 of the page. After sliding up, the top can Switch between different information tabs, including the updates of people you follow, system recommendations, long/short videos, aunt-related information, etc. You can also customize them. There is a sign-in button in the upper right corner. Click it to enter Yuzi Street and get Yuzi coins.

It is speculated that this design is to attract users to stay in the product, increase user stay time, and then increase the possibility of diverting traffic to other modules. However, it is a big test for the quality of OGC and requires more accurate algorithms and Demonstrate strategy.

Record

Core function page, this page is relatively concise, easy to understand and easy to operate. You can switch to different life stages at the top. The upper right corner corresponds to viewing record analysis. The upper part is the calendar. Use Fonts of different colors mark different periods such as menstrual period, safe period, etc. The lower part is the content that can be recorded at the corresponding stage. However, there are some problems in the logical design, such as symptoms and good habits, which should be moved forward.

Her Her Circle

It is located in the middle of the bottom navigation and is also a core function of the product. It provides women-related UGC and OGC content in a community way, and is composed of circles and topics. . Users can add circles, check in circles, read posts, and post posts.

The launch of She Ta Circle is the first important node in the development process of Meiyou. It is mainly to solve the "use and go" feature of users of tool products and increase the activity and retention of product users. The duration provides the possibility for commercial realization.

Youzi Street

The one-stop shopping mall is an important part of the business monetization model of Meiyou tools-community-e-commerce, and has an independent APP.

It’s a bit like the combination of Vipshop + Taobao, and it feels inexplicably rustic.

Youzi Street is a purely third-party platform. It does not sell goods directly, but introduces merchants to sell them. Currently, the products are all from Taobao and Tmall. The platform gets a commission from the transactions, and Meiyou does not have to worry about the inventory. There is no need to worry about the supply chain, let alone after-sales, but relying on the advantages of the traffic platform to collect money. This is a very light business model, but it also has certain hidden dangers.

Me

It is an essential module for almost all APPs and contains all user information setting functions.

The main body of Meiyou's "Me" module is basic settings, a collection of 8 mixed and matched functions and third-party services. It has certain social attributes. You can interact with other Youzi on my homepage.

The overall layout is very confusing. Many functions are unclear and appear repeatedly. For example, "widgets" and "settings" are also found on the secondary page of basic settings, and they are exactly the same; "Novel" is the "novel" of a third-party service, and "novel" is classified as a tool, so why doesn't "little reminder" count?

In addition to displaying collected products and content, "Collection" actually also has records of historical views of posts.

"Youzi Review" is an independent section developed for Meiyou's official account. It will publish posts about skin care, mother and baby, daily chemicals, food, etc., and will display the number of reads and collections (here Collections and browsing history are not synchronized to the collections of the "Me" module), and the uniqueness of this section has not yet been seen.

5 of the most surprising features

The design of the homepage has a very rich content for users to browse. It can be said to be a large collection of QQ Space + UC + Douyin + Youku, guessing the product design The purpose is to retain users, which is related to Meiyou’s strategy. The core of Meiyou is tools. Tools are to provide users with convenience and improve efficiency. Meiyou is currently engaged in social e-commerce and needs to increase users’ usage time on the App. Therefore, a content module has been added to the homepage and displayed in the form of information flow. However, the problems with this are also very prominent. The quality of recommended content is really uneven, and many of them have no desire to open it. In the long run, users may look for "new love".

6 Most Disappointing Functions

Regarding the analysis function of the recording module, I actually have great expectations. It may be related to my professional attributes, but Meiyou’s records The analysis is just a statistics of the user's past data. Not to mention that it is very troublesome to check the historical data. The data fed back to me by the product really makes it impossible for me to feel any changes in my health. Even if I know there is a problem, I will not Know what to do next.

It is suggested that Meiyou can give users certain guidance based on health analysis, and can also add product recommendations, such as herbal tea, etc., which can also increase the monetization channels.

Will 7 be recommended?

Will it be spread, because every female friend should pay attention to their own health, but I will not only spread this product, I think it depends on friends What are your needs? Throw a form here and you can get what you need.