the location of the tea shop should try to choose the main business district of the main city, and consider the pedestrian flow around the shop, rent, shop site (try to choose the main position, followed by the sub-angle position), area (try to control it within 6 square meters), shop width (more than 3 meters), visibility, traffic direction, etc.

about street shops

1. Street shops mainly consider two kinds of shops, namely pedestrian street shops and multi-community cross-entrance shops.

2. Avoid crosswalks or obstacles. When choosing the location of a tea shop, you should choose the side with fewer crosswalks or obstacles. Many times, in order to cross the road, pedestrians concentrate on avoiding vehicles or other pedestrians, while ignoring the shops on the side.

3. Avoid storefronts without independent facades. Choose a milk tea store with advertising space. Some storefronts have no independent facade, so the independent advertising space will naturally be lost in front of the tea shop, which will make you lose the space to "play" the marketing wisdom in front of the shop.

4. Be aware of "being rich". That is, the tea shop will be opened near a well-known chain store or brand store, or even next to it. For example, you open your shop around McDonald's, KFC, 85 degrees C and so on. Brands have done a lot of detailed market research before choosing a store site, and opening a store next to them can save time and energy in inspecting the site.

5. The storefront is located in the commercial center street, and it is best to sit in the east-west street facing south; It's best to sit in the north-south street facing west and east, as far as possible at the northwest corner of the intersection. It is not advisable to open a shop on a slope; The height between the pavement and the shop floor should not be too wide.

6. Choose an intersection or a three-way intersection. The store faces the street on both sides, which is the most ideal location. Such a shop has increased the degree of attention, and doors can be set on both sides to make it easier for customers to enter.

7. The frontispiece of the store should aim at the main direction of passenger flow as much as possible, which is better than the main direction of passenger flow.

8. Among the shops that stand side by side, the location of the golden section is the best. For example, among the ten shops that stand side by side with the same pattern and area, do not choose the shop at the two ends, but choose the third and seventh one as the better location.

9. Avoid the entrance, which is the main road, with more than four lanes in both directions, with a barrier in the middle, more than 5 meters away from the intersection, with relatively fast traffic speed, and the sidewalk at the entrance is too wide (more than three meters) or too narrow (less than one meter), which will affect the customers of the store and have low traffic matching parameters (if there is a certain residential group or passenger group behind the store, It can also make up for this defect to a certain extent)

1. The entrance is two lanes or two-way one lane without yellow lines, there is no isolation belt in the middle, the traffic is slow, the distance from the intersection is less than 2 meters, and the sidewalk at the entrance is about 2 meters, which is a better location with high traffic matching parameters.

11, you can refer to the traditional food street, pedestrian street light catering layout.

About shopping malls:

First of all, whether it is a new shopping mall under construction or an old shopping mall, it is necessary to consider whether the power supply and water supply of the store can meet the requirements in combination with the demand of refreshments in old Hong Kong in Guangfangyuan. If the planned power of the mall is not enough, ask if it can increase capacity.

Secondly, there are two situations:

If it is a mature shopping mall, the following factors should be considered in turn:

1. What is the size of the shopping mall and its overall popularity?

2. What is the distribution of the existing catering categories? Successful shopping malls will restrict the categories of catering businesses when inviting investment. Although the whole floor or two floors may be catering, it is necessary to avoid more than one category when it comes to hot pot, Chinese fast food, western fast food, traditional Chinese dinner, dessert and milk tea. For example, if there are 3 restaurants in a shopping mall, and there are more than three restaurants in each sub-category, then the investment attraction of this shopping mall is problematic, either because it could not be found at the beginning or because of inherent deficiencies in planning. This kind of people should be cautious;

3. Generally, the entrances and exits of shopping malls belong to places where people flow intensively;

4. Re-consider whether it is near the escalator or the elevator entrance with the largest flow of people;

5. The atrium of the general shopping mall radiates a wide range of customers, and it is a battleground for light dining.

6. If there is a cinema, and the popularity is very good, the opposite or diagonally opposite the exit or entrance of the cinema is the best.

If it is a shopping mall under construction, consider the following factors in turn:

1. Whether the shopping mall is located in the core or emerging business district, be sure to ask for the planning information of the shopping mall to judge its popularity after opening. In particular, although the brand is important, even the well-known domestic and even international shopping malls may not be optimistic after opening in the case of immature surrounding conditions.

2. To understand the planning of the dining area in the shopping mall, please refer to the second item in front. If the category is not required, it will be very troublesome in the later stage;

3. Understand the delivery date and rent-free period. Many shopping malls under construction can't deliver the house as scheduled, so they deliberately evade their responsibilities when drafting the contract. It is especially important to note that although most of the lease contracts are standard clauses, if the responsibility for not delivering the house on time is not clearly stipulated in the text, the liability for breach of contract of the shopping mall can be stipulated in the form of additional clauses; Regarding the rent-free period, different shopping malls have different preferential policies, some of which are only rent-free during the renovation period, and some may be rent-free within one year or even longer;

4. refer to item 4 above;

5. As far as possible, choose shops with windows and beautiful environment in the field of vision, which can invisibly let customers enjoy a better experience;

6. Selection of store size. According to your own investment plan, combined with the area of shops that are interested in leasing, make an investment budget, predict the capital recovery cycle and operational risks, and try to control the store size within 6 square meters;

7. Strive for other preferential policies.