1, the main application market
In major mobile phone manufacturers' markets, major network operators, independent stores, third-party application stores, PC download stations, mobile phone WAP stations, etc. , for a wide range of coverage, the larger the publishing platform, the better the promotion effect. At the same time, launch activities are carried out on platforms with large users and high requirements.
2. Brand infrastructure construction
To build a brand foundation around products, you can establish entries in Baidu Encyclopedia and expose the brand through a question-and-answer platform (such as Baidu Know and Baidu Experience). ).
3, activity box promotion
Is a third-party activity operation tool, which can preview customized templates in advance in the background. A marketing activity can be established through three simple steps (style selection, template selection and activity setting), which is flexible, efficient and effective.
4, brush list promotion
By downloading and commenting, improve the ranking in the application market and increase the exposure. If you can rank in the top few, then the real download volume is self-evident. Of course, the cost of promoting the list is relatively high. If it is too obvious, it may be taken off the shelf.
5.SNS marketing
At present, the mainstream mobile social platform has a huge group of mobile phone users, and the potential users are clear, which can quickly promote products.
6. Media publicity
Mainstream self-media platforms, such as Baidu Baijia, Sohu public platform, today's headlines, a little information and other channels, can not only enhance our APP brand, but also bring a lot of downloads. Of course, we must insist on making original content, keep updating every day, and seize hot events for brand marketing.
7. Promotion of forums and post bars
Forum promotion is an economical and effective method. As long as we combine our products and find the forum where potential users are located, we can get a lot of downloads. Interested friends can take a look at my previous article about forum promotion APP.
As long as you look for it with your heart, there are good operation methods everywhere in your life. Of course, it is necessary to formulate a feasible promotion plan and do a good job in monitoring and analyzing the promotion effect.
What are the channels for app promotion and which are more effective? The first push is definitely the major mobile phone application markets, followed by websites, major portals and some new media platforms.
What are the effective channels for APP promotion? 1.App store promotion.
Mobile phone manufacturer app store:
Such as Lenovo Music Store, HTC Market, oppo nearme, Meizu Market, moto Smart Accessories Park, etc. The channel department needs more operation specialists to contact the stores of mobile phone manufacturers.
Mobile phone operator app store:
The so-called operator channels refer to China Mobile, China Unicom and telecom operators. Their main feature is a large user base. If your product is good enough, you may get the support of the operator.
Mobile phone system supplier app store:
It is the official app store such as Google, ios and windowsphone.
Third-party app store:
The first one belongs to a third-party store, and the channel specialist has to prepare a lot of materials, tests and so on to connect with the application market. The rules of each application market are different, so how to communicate with the person in charge of the application market and accumulate experience and skills is very important. If you have enough money, you can put some advertising space and recommendations.
Software download station:
For example, download stations such as Sky Download, Huajun Software Download, Baidu Software Center, Zhongguancun Download and Pacific Download can also submit your app for users.
Second, in-application promotion:
In-app push:
Also called traffic exchange, it is to exchange traffic through BD cooperation. You push my app, I push your app, and everyone replaces users with each other.
Push promotion:
As an important means of mobile phone application operation, push has been paid more and more attention by mobile game operators.
When the same content is sent to users, it is pushed regardless of time, and the performance of pushing remains unchanged. When users receive this kind of aimless push many times, they will get bored gradually. But what users are bored with is not the push function itself, and it has little to do with the number of push sending. What matters is what is delivered.
Pop-up promotion:
An advertising form that pops up when you open an application, which has a good effect, but it affects the user experience very much.
Focus map synthesis:
It can be simply understood that one or more pictures displayed in the application are the focus map. The obvious position in the application is played in the form of picture combination, which is similar to the meaning of focus news except that pictures are added. Generally used in the application home page or channel home page, because it is in the form of pictures, it has certain attraction and visual attraction.
Application recommendation and promotion:
Jinshan, free of charge, fun, App 123 ... most of the settlement methods are CPT. Due to the limited resources of IOS promotion channels, prices have been rising. Jinshan 14 A lot of cooperation needs to take the annual framework. Even with CPA cooperation, the price of e-commerce is 12 yuan/enabled. The user quality of this kind of channel is good, the channel is basically moisture-free, and the information is relatively reliable. Only after the long-term launch, users will have "aesthetic fatigue" and the promotion effect will gradually decline. Some applications, such as today's headlines, giving sisters, etc., can embed content or talk about CPS. In the past, there were shopping pockets in Sisters.
Prison Break promotion:
PP assistant, synchronous push, quick use, 9 1 ... settlement method is also CPT, CPA cooperation can also communicate. The number of these families is still good, and there is no channel to push out the prison, so I know very little.
Internet open platform promotion:
Don't underestimate the open platform to submit its mature APP application to the Internet open platform to enjoy a large number of users, such as Tencent open platform, 360 open platform, Baidu open platform, Xin Kai open platform, Renren open platform and so on. Add different angles of experience to your users.
What are the channels for the operation and promotion of WeChat in the official account of WeChat? 1, whole network promotion: Weibo, official website, soft text promotion, blogs, Q groups, forums, social networking sites.
2, APP promotion: Mo Mo, Hui, Yixin, Micron
3, WeChat trumpet into the address book: shake to add friends, import the address book, and send the official account card ztPhoenix_hotel _ Hotel of WeChat.
4. WeChat trumpet virtual location promotion: use WeChat location simulator to simulate the geographical location of WeChat, then greet people nearby, add friends, or modify the name and profile of the account to micro-signal for promotion.
5, QQ number batch plus friends promotion: add friends after group chat, potential customers add friends, WeChat batch import friends, send business cards.
6. WeChat group: build a group to expand the scale.
7. WeChat circle of friends
8. WeChat official account mutual promotion and WeChat official account activities.
9. Everyone's photo album and group promotion
10, Douban, Zhihu, Forum.
How to operate in the initial stage, what are the promotion channels and how to operate in the initial stage? Promotion channels mainly include the following points:
From the inside out, lay a solid foundation: after the website goes online, don't rush to do keywords and external links. First, check the internal foundation of the website, design a complete user experience report for the website, and check as many internal defects as possible;
Clear the scope of promotion and determine the initial promotion channels: a new online website, don't always think about link exchange with any high-weight website, you should understand your position;
Design a complete promotion schedule for your website: after you have done the basic skills and determined the promotion channels, it is time to show it, that is, design a general promotion schedule for your website;
There is a unique skill in promoting posting: blog, Weibo, WeChat, library, experience and forum posting is a fine job, and what content, posting time and posting amount are also a science.
What are the promotion channels of SNS for operators? First, the friendship chain.
Second, the forum outside the chain
Third, the blog outside the chain
Fourth, the encyclopedia website
V. External links of Q&A websites
Six, classified information website outside the chain
Seven, contribute to the chain
Eight, comments, news chain
Nine, the net picks the outer chain
X. External links for website navigation
XI。 Link exchange platform
Twelve, B2B website outside the chain
Thirteen, query the website outside the chain
Fourteen, leave the chain through resources.
Fifteen, through activities and cooperation to stay outside the chain.
What are the popular and effective marketing channels of 20 18? Yes, it still depends on the product! There are many promotion channels now, but some promotion platforms do not mean that product promotion will be very popular.
What are the channels for free promotion of app? There are several channels for free promotion of app:
1) Main application markets
First of all, we should release the APP application, which will be widely covered in major mobile phone manufacturers' markets, major network operators, independent stores, third-party application stores, PC download stations, mobile phone WAP stations, etc. The bigger the publishing platform, the better the promotion effect. At the same time, launch activities are carried out on platforms with large users and high requirements.
2) Brand infrastructure construction
Then build a brand infrastructure around APP products, and we can build our APP entries in Baidu Encyclopedia and 360 Encyclopedia; Promote the features and uses of APP through the Q&A platform; And in some vertical communities with high weight, such as Zhihu and Douban, the brand was exposed.
3) Brush list promotion
Improve the ranking by brushing downloads and comments, and increase the exposure in the AppStore application market. If the APP can rank in the top few, then the real download volume is self-evident. Of course, the cost of promoting the list is relatively high. If it is too obvious, it may be taken off the shelf.
4)SNS marketing
At present, mainstream mobile social platforms, such as Weibo, QQ, WeChat, etc., all have huge mobile phone users, with clear potential users, and can quickly promote their products.
5) self-media promotion
Mainstream self-media platforms, such as Baidu Baijia, Sohu public platform, today's headlines, a little information and other channels, can not only enhance our APP brand, but also bring a lot of downloads. Of course, we must insist on making original content, keep updating every day, and seize hot events for brand marketing.
6) Promotion of forums and post bars
APP forum promotion is an economical and effective method. As long as we combine our products and find the forum where potential users are located, we can get a lot of APP downloads. Interested friends can take a look at my previous article about forum promotion APP.
What are the channels for APP promotion? What are the channels for APP promotion? It is worth trying to introduce the APP through flyers in online advertising space.
Let the anchor publicize.
The TV station carries out propaganda.
There are also advertising spaces on the roadside.
Seek adoption
Hello, I'm the stationmaster.
You can try to use the application park to make mobile phone applications online.
1. This website does not need programming and code, and Xiaobai users can also develop apps online;
2. There are many functions, as long as it is not a very complicated APP, it is generally enough;
3. A variety of theme templates can be directly applied, saving time and effort;
4. There is a free version and a paid version, even if the paid version is cheaper than the APP customization company.
5. Be able to make Android and IOS mobile applications.
6. Urban life, e-commerce, tourism, food, community, education, news and other types of apps.