Maybe everyone will think that Internet cafes are upgraded Internet cafes, but they are not.
From the consumption habits, we can know that you may spend very little money in Internet cafes, so you just surf the Internet to make instant noodles and water, but Internet cafes are different. Everyone started drinking coffee, drinks, popcorn and all kinds of delicious food. These extra expenses will undoubtedly make surfing the Internet more enjoyable, and at the same time make Internet cafes earn more.
In addition to the traditional business model of paying for Internet access, Internet cafes also have other profit models, mainly focusing on catering, which is the highlight of Internet cafes' profit. To tell the truth, the income from internet fees can basically guarantee the operating expenses and the cost of covering machines.
Generally, experienced internet cafes basically have fast food service, which is also a considerable income if they run their own businesses.
Take an Internet cafe with 65,438+000 machines as an example. When providing fast food service during normal business hours, the daily turnover of selling fast food can reach about10.05 million yuan, and the net profit is around 500 yuan. The dishes to be sold should be decided according to the time period, with staple food pushed at noon and snacks pushed at night.
In addition to delicious food, Internet cafes also profit from the water bar area. Basically, 60% of customers who come to Internet cafes will order juice milk tea, and the price of a drink is almost 10 yuan, while the cost is only 4 yuan. If you sell 50 cups a day, the daily net profit is 300 yuan.
Some Internet cafes gave up the net fee income of ordinary areas when they started, specializing in VIP areas and e-sports areas. For example, machines in ordinary halls will be open for free, which will be used to increase popularity.
Moreover, the machines in these ordinary areas are not bad, and many people are just aiming at the freshness of free internet access, and even deliberately bring friends to play.
Now that I'm here, I will definitely spend money, buy food and drink, and then have fun with my friends. If the service is good, everyone is willing to come often. Slowly, the ordinary lobby of the Internet cafe has become a restaurant that "eats and drinks while surfing the Internet", and the serious netizens inside will be gradually diverted to the VIP area of the Internet cafe.
In addition to catering, Internet cafes can also do other value-added services, such as traffic promotion. Generally, Internet cafes will join the Internet Cafe Alliance, and receive some home advertisements and rebound advertisements of Internet cafes. These advertisements will basically not affect consumers' online experience, but it should be noted that these advertisements should never pop up suddenly in the form of pop-ups, otherwise they will be offensive and affect the experience.
So-and-so Internet cafe alliance sogou navigation is 25 yuan/1000 times UV, hao 123 is 26 yuan/1000 times UV, sogou search is 18 yuan/1000 times search, and the table label is 600 yuan/1000 times.
Internet cafes can also sell game cards like Internet cafes. In addition to game cards, you can also find better suppliers to sell game accounts, character costumes, game equipment and so on of some popular online games according to customer needs.