Visiting Zhouzhuang Ancient Town at night is a very romantic and interesting thing. You can feel the smallness and spirituality of Jiangnan Ancient Town. There are fewer tourists at night. When the lights are turned on, the beautiful scenery Zhouzhuang wants to change the scene and picture to a normal one, and become extremely flexible, which is indeed suitable for punching in and taking pictures.
Under the night sky, the ancient town in the south of the Yangtze River is like a dream, filled with clear water. Fishing boats moored at night are rocking, and gentle music and lights pour into the night sky. Several ospreys suddenly fly from the calm water, and they are surprised. People saw the leisurely manner of plowing cows, the joy of windmills, the laughter of harvesting wheat straw, and the sweet words of Wu Nong of the flower-picking girl. They seemed to be intertwined into an original symphony of the Jiangnan water town.
The most unforgettable thing for tourists traveling to Zhouzhuang is the performance full of nostalgic memories - "Four Seasons Zhouzhuang". The stage performance uses the unique "small bridges, flowing water and people" as the real scene of the water town. It not only The four-season beauty of Zhouzhuang flowing in the long river of history is reflected on the stage, and the unique farming culture of the thousand-year-old ancient town is performed to the extreme. "Zhouzhuang in Four Seasons" has become the main theme
An oil painting "Memories of Hometown" by the famous painter Chen Yifei made Zhouzhuang famous. Tourists flocked to it. The 10% increase in tourists every year made this once "bitter town" famous. "There has been a sea change. However, there is a sharp contrast between the hustle and bustle during the day and the tranquility at night. Eighty percent of tourists to Zhouzhuang choose to take a day trip. How to prolong the stay of tourists has become a problem. The people of Zhouzhuang, who are in trouble, start to write about "night tour" in the charm and spatial situation of the water town.
On September 1, 2007, Zhouzhuang launched the large-scale original ecological water town real-life performance "Four Seasons Zhouzhuang". With water culture as the background, the program focuses on Zhouzhuang's excellent traditional culture and rich water town folk customs, artistically presents a picture of life in Jiangnan water towns living in harmony with water, and truly reproduces the living conditions and cultural characteristics of Zhouzhuang people.
“At the beginning, no one watched the free tickets. Hundreds of actors performed hard on the stage, while the audience in the audience was only single digits at least.” Talking about the newly released "Four Seasons" The person in charge of the performance company was still deeply moved by the scene during the live performance of "Zhouzhuang".
Faced with such a dilemma, Zhouzhuang people did not give up. On the contrary, they insisted on deeply exploring the most distinctive connotation of the water town, integrating farming culture, fishing and hunting culture, and wedding culture, and using unique performances such as "indigenous fragments" and "nostalgic stories" to show tourists the touching folk customs and life interests of the water town.
Nowadays, the ancient town of Zhouzhuang has become the "stage" for large-scale live performances. Visitors can see "Shuiyun Zhouzhuang", "Four Seasons Zhouzhuang", "Folk Custom Zhouzhuang" and other regional specialties in the 90-minute performance. Programs of nature, folklore, ornamental, grassroots and artistic nature witness the preservation of the rural customs of indigenous traditional culture in "Spring Rain Alley", "Summer Picking Water chestnuts", "Autumn Harvest" and "Winter Snow Scenery". Night Tour_Five In-depth Experiences
Almost overnight, the beautiful water town real-life drama changed Zhouzhuang and the tourism form of the water town. Now, after enjoying the live performances in the water town, tourists can also go to the ancient stage to listen to Kun Opera, listen to Pingtan at Jubin Tower, visit old shops on Zhenfeng Street, and enjoy the elegant collection of guqin at Nanhu Guqin Society. A night tour in Zhouzhuang seems to be a slow one. The unfolded water town picture skillfully connects lake bays, water lanes, small bridges, old streets, ancient houses, famous temples, etc., so that tourists can not only get the ancient charm of "small bridges, flowing water, and people", but also experience To "Xinghua, Spring Rain, Jiangnan". Activities such as nighttime landscaping, folk customs, shopping street night markets, performing arts, and homestay experiences have put Zhouzhuang on the road to cyclic development of the tourism industry.
“The ancient town we saw during the day was a set of static paintings, but the "Four Seasons Zhouzhuang" at night allowed us to see the pulse of the precious water town culture. This is the water town in the south of the Yangtze River that we yearn for. Like this!" Not long ago, more than 50 United Nations officials were deeply intoxicated by the Jiangnan charm of "China's No. 1 Water Town" and couldn't help but admire it. Ouman, an expert from the Economic Commission for Europe, said: "I have been in a state of excitement for more than an hour during the performance. The culture of the Jiangnan water town is so beautiful!" Yugina, an official of the United Nations Office for Outer Space Affairs, said: "This is a colorful and colorful performance. The powerful performance took me into the history and culture of Zhouzhuang."
Nowadays, more and more tourists come to Zhouzhuang to experience the night in the water town. The growing number of tourists has made Zhouzhuang more than a one-day sightseeing. Transformation of tourism into leisure and in-depth tourism. According to the staff of "Four Seasons Zhouzhuang", the water theater where the performance is performed has more than 1,000 seats, and the daily occupancy rate remains stable at about 60%. Additional performances and additional seats are often required on weekends and holidays. He said that "Four Seasons Zhouzhuang" brings more than 50,000 standard guest rooms to Zhouzhuang every year, and about 100,000 tourists choose to stay overnight in Zhouzhuang, effectively boosting the B&B industry in the ancient town. Chain expansion realizes new vision
“Attracting tourists with innovative forms, impressing tourists with the depth of content, and influencing tourists with shared experiences are Zhouzhuang’s concrete attempts to guide the transformation of tourism with projects and products.” Deputy Director of Zhouzhuang Town The mayor of the town, Huang Ping, said that in the 1980s, Zhouzhuang pioneered tours to ancient water towns in the south of the Yangtze River. Faced with the upgrade of the tourism market from traditional sightseeing tours to leisure and vacation tours, Zhouzhuang created a unique lifestyle tourism "experience zone" and innovative tourism. The "cluster area", cultural tourism "pioneer area" and other methods have attracted a large number of tourists. Now Zhouzhuang receives more than 3 million tourists every year.
She said that as my country's first original ecological water town real-life performance, it has performed more than 2,300 times since its trial, attracting more than one million tourists at home and abroad.
To retain "nostalgia, local sounds, and local appearance", awaken "idyllic charm", and highlight "cultural heritage", Zhouzhuang strives to transform "sleeping resources" into capital and advantages for development. Nowadays, Zhouzhuang has expanded from the 0.47 square kilometers of ancient town area to the 38 square kilometers of the whole area, and carefully built a full-region tourism layout with the theme of "water town ancient town culture + beautiful pastoral life + Jiangnan Lake District scenery", moving single tourism towards "diversified tourism" "Panorama tourism" leaps and bounds, creating a "Road to Zhouzhuang" that thrives on creativity. It is reported that currently, 65% of the town's residents are directly or indirectly engaged in the tourism service industry, and the town's tourism revenue exceeds 2 billion yuan every year.