The case analysis of Taobao, Tmall, JD.com and other e-commerce platforms, micro-commerce, mini-program e-commerce, e-commerce App, social e-commerce and other e-commerce platforms are as follows:

1 , Taobao, Tmall, JD.com and other platforms

This is the earliest e-commerce model. Merchants can sell things online by settling on the platform. If they have not done so before, companies are now not encouraged to spend energy on these platforms. Because after opening the store, you will find that no one inquires or places orders at all. Because the dividend period of the platform has passed, giants have emerged in various subdivisions, controlling more than 90% of the traffic through sales, costs, etc. If new companies want to gain rankings and exposure, they can only spend money on promotion. In this way The cost is very high.

2. Micro-e-commerce

In addition to Taobao, the micro-e-commerce model is to display in WeChat through web pages. At the beginning, the main trading platform for micro-business was micro-e-commerce. At present, the main players in the field of micro-e-commerce include micro-e-commerce platforms such as Weidian, Youzan, and Weimeng. The ones with low prices have weak functions, while the ones with rich functions are expensive. The main problem at present is that you need to find traffic yourself, because most of them are the same, have poor user retention, and have deep entrances, making it difficult to acquire users.

3. Mini program e-commerce: Mini program is developing very fast with WeChat’s 1 billion traffic, but in the field of e-commerce, mini program still faces many problems: Function: Although mini program has a loading speed There are many optimizations, but the overall functionality is still lacking. Entrance: The mini program e-commerce entrance is too deep, making it difficult for users to find it immediately. Marketing: WeChat has very strict control over mini program marketing, and bans are quite severe.

4. E-commerce App: E-commerce mall type App has the richest functions. All users can control the operation freely. The business models that can be realized are rich and diverse, such as content e-commerce, distribution e-commerce, Social e-commerce, shopping guide mall, takeout mall, same-city living circle, etc. In the past, App development costs were high, so e-commerce malls were mainly players from large enterprises, such as Xiaohongshu, Daily Fresh, KFC, etc. However, with the development of development technology, you can quickly create an e-commerce app by yourself using an app production platform like an application park.

5. Social e-commerce

Birds of a feather flock together, and people flock together. If you want to ask where the largest concentration of people in a vertical industry is, industry communities are undoubtedly the best answer. The era of universal social networking, coupled with the recently popular fission marketing, has infinitely magnified the value of community operations. Tens of millions of large accounts have books, which is achieved through community fission. Social e-commerce is an e-commerce platform that adds community operations. At present, the new "Battle of One Hundred Regiments" is community fresh food e-commerce.