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What does the advertising company mean by kv?
Refers to the main visual poster, which is different from the main visual poster in other aspects.

Visual design is the subjective expression and result of eye function. Compared with visual communication design, visual communication design is a part of visual design, which is mainly aimed at the audience and lacks the demand for the designer's own visual needs.

Visual communication is not only conveyed to visual audience but also to designers, so the in-depth study of visual communication has paid attention to all aspects of visual experience, and visual design is more suitable.

Extended data:

At the beginning of design, in the process of transforming prototype draft into visual draft, visual designers who are good at graphic recognition are often eager to start creating when faced with complex and monotonous line draft content, ignoring the important link of clearly combing and judging the overall page structure.

Key modules need to be highlighted, and secondary modules can be moved to a more optimized layout or streamlined and merged. This is a long-term accumulation of experience, a growing process of constantly honing patience, improving understanding and judgment, and also the beginning of professionalism.

At present, there is not much difference between "visual communication design" and "graphic design" in design categories, and there is no contradiction and opposition between "visual communication design" and "graphic design" in the distinction and unification of concept categories.