Accidental Encounter

I am a cloud in the sky, which is accidentally reflected in your heart.

it's better for you to remember, but you'd better forget the light that was released at this meeting.

—— 1 ——

algorithm

Text/Master Rabbit's Planning/Brother Wang's Design/Road Master

During the day, traffic is heavy and noisy;

at night, neon lights are flashing and dazzling.

in the streets and lanes, there are bustling people with a hurried look.

Beijing, a bustling metropolis, is like a huge gear that keeps running all the time.

people living here, like small gears, always have to run in and compromise with big gears in order to make their lives work normally.

Many people are busy for their lives, but they ignore life itself. Perhaps, in this big gear, we can find a gap to temporarily slow down the pace and enjoy and taste life.

Is it possible to have a place where you can hide in the street without being disturbed too much, and bring together different life scenes, so that people can slowly feel the beauty of life?

╱ ╱ ╱

Under the parasol in the yard, we chatted with the shopkeeper Hu Nan all over the world for an afternoon.

There is such a place around Sanlitun business district.

A transparent glass house stands quietly beside the road, and there is a yard full of outdoor umbrellas, tables and chairs in front of the glass house. At first glance, it is difficult to find the brand logo, which is low-key and mysterious.

it's quiet in the middle of the noise, and it has a feeling that it is "hidden in the city".

Algorithm style algorithm, which is a lifestyle shop and a restaurant. Here is a collection of cups, plates, bowls, lamps, furniture, stationery, aromatherapy, clothing, accessories and so on carefully selected from all over the world, as well as brunch, afternoon tea and dinner.

the doorknob is the logo of Algorithm, inspired by the initials a.

When you walk into the store, the breath of life suddenly calms your anxious heart. All the items on display are divided by category, clothes are classified by color system, tables, chairs and tableware are neatly arranged, and green plants can be seen everywhere, which is quiet without losing temperature.

Even every object, every desk and chair, and every pot of green plants have their own "identity", and a small handwritten label is tied to the body or placed beside it to introduce to every visiting friend.

Norman Copenhagen's black pepper and sea salt grinder combines oak from Germany and marble from Italy, which adds a gorgeous texture to the dining table with heavy hand feel and exquisite polishing technology

iittala, a national treasure brand from Finland, combines the most exquisite hand-made glass technology with modern design style. From cold water cups to wine glasses with different functions, you can meet all the needs of the dining table. < P > From Marvis, the top toothpaste brand in Italy, seven different taste choices make you have a different taste experience every day of the week. The Laundress, a high-end clothing care brand from new york, and Bondi Wash, a home care brand from Australia, bring intimate care with pure natural materials and detailed functional classification.

The fashion sales area is like your open cloakroom, where you can find the works of China original independent designers.

Transparent glass walls replace the traditional window, and the carefully designed display spaces are also replaced by transparent glass walls.

At this time, people become a unique landscape, and every movement of girlfriends, lovers or work partners sitting by the window is quietly staged. Here, everyone is the protagonist.

whether you look from the outside to the inside or from the inside out; Whether it's the last second or the next, the scene of life is changing all the time, and the scenery you see will never be the same.

sitting in the shop and looking out, the two worlds separated by transparent glass walls have different views and inner feelings. Is there a meaning that "you stand on the bridge and the people watching the scenery are watching you upstairs"?

Perception+rationality is life.

"Algorithm" refers to an algorithm.

This somewhat rational name always flashes a little cold in a trance. Why can't a buyer's restaurant with delicious food and beautiful things have a warm name?

Hu Nan, the owner of the store, expressed her opinion about the care of the store name: "'algorithm' is a computer term, and it is an operation process from input to output. It is not a simple addition, subtraction, multiplication and division, but a process of processing a whole set of information. The choice of lifestyle is largely like the operation process, which is determined by aesthetic logic. It is not as emotional as imagined, and it will be calm and rational. "

Hu Nan also has his own unique views on the control of "style". Having worked in fashion, she believes that integrity is more important, and the whole store should present a sense of series in choosing things, rather than individual items. It runs through from beginning to end, with a large amount of information, but it can't be chaotic. It is necessary to maintain a tonality and a unified style.

She said, "Style is the essence of buying a store, and it determines the location and business model. Aesthetics are not high or low, they have their own aesthetics, and then they are chosen by style, and a certain style runs through every detail and persists. "

Looking around, the layout of every corner and detail in the store makes people feel comfortable and relaxed.

Because the store is not in the business district, Hu Nan has built it into a quiet and low-key style, from the architectural appearance to the interior furnishings, to those treasures that have come back from all over the world. When choosing goods, she also chooses those low-key and high-quality things.

For example, Suga Hara, her favorite handmade glass, comes from a handmade workshop in Chiba, Japan. Because the pursuit of technology is consistent with the brand concept, Algorithm has become the exclusive agent of the brand in China. For pricing, Hu Nan also adheres to the low-key style of shops, and the prices of goods purchased are not increased at the market price, and the prices of goods without market price are only increased according to the exchange rate and international freight. The subtext of Algorithm is: Good design must be affordable for everyone.

The temperature of a pair of hands and a heart has created the unique quality of handmade glass

╱ The luckiest thing is

having a group of like-minded friends ╱

For the birth of Algorithm, Hu Nan said that it originated from his own psychology to change. On the last day of being 29, she quit her job after eight years. Because of her crazy interest in lifestyle, she came up with the idea of opening this store. At this time, she just got a chance to visit school. Her family suggested that she take this time to calm down. After receiving something new, she would look back to see if she still wanted to do it. So during her visit to school, Hu Nan traveled all over Europe, felt the local people's pursuit of beauty in life, and strengthened her idea of opening a shop.

A few low-key friends actually didn't want to show up, so we did some processing on the pictures. I insisted on putting this abstract photo because some persistence and efforts are worth remembering.

After returning to China, together with three like-minded friends, she turned her dream into reality. Everyone in the team has their own strengths and responsibilities. Cao Shuai, who is in charge of media relations and marketing, was originally a fashion editor and gourmet, and met Hu Nan in Copenhagen. Duo Duo, who is in charge of the visual and display parts in the store, once worked in Huang Kitchen with Cao Shuai, and was introduced by Cao Shuai to Hu Nan. The low-key Zhou Ge comes from a family and is responsible for the overall operation of catering.

In this way, a few crazy and rational people got together by chance and set up a good shop that can arouse people's five senses in the northwest corner of Changhong Bridge. If you pass by here one day and are busy or full of worries, you might as well walk in and have a look. Shadows dancing, people coming and going, sitting by the glass window for a while, there must be surprises.

╱ Eating is the serious thing ╱

When it comes to restaurants, I have to admire their fantastic ideas. Every dish is named after the names of major cities in the world. For example, the filet mignon with black pine sauce in Paris; New york's fruit and vegetable salad; The open sandwich in Copenhagen ...

As for the origin of the name, it is also seriously mixed with randomness. Paris belongs to the serious category, and it is an authentic French meal. New york, because Hu Nan thinks new york is a hodgepodge. All people, races and cultures are truly integrated in it, without conflict and in particular harmony. Salad is like this, mixing seasonal vegetables and fruits, retaining the freshest taste of ingredients, without any sense of disobedience. Copenhagen belongs to the casual category, so she got the name because she and Cao Shuai met in Copenhagen.

The world is so big that you may not be able to see it. So, is there any "city" you want to eat here?

Algorithm's dessert is a brand private workshop set up in cooperation with dessert chefs who have returned from studying in France, and the algorithm is specially designed for Napoleon. Its shape is rectangular, and there is no grandiose decoration and modeling. This is based on the overall style of the store, and some subtraction has been made in the shape. < P > Hu Nan just wants the restaurant to give people a casual and comfortable feeling. Going to a formal restaurant will make people unable to relax, and it is too careless to go to the list, and the Algorithm is in the middle. The food is as exquisite as a formal restaurant, with a lower sense of ceremony and threshold. It is not so expensive and you don't have to worry about talking too loudly. It makes people more comfortable and relaxed, just like the real life. If you don't work hard, you won't settle for it, and you will be closer to life.

sunlight penetrates the glass, reflecting intoxicating warmth; If it's windy and rainy, it can resist the cold

Hu Nan hopes that this store will infect everyone who enters the store with experiential consumption, and let like-minded friends feel the diversity of life personally. Entering the store is not for the purpose of buying and selling. It is more important to walk in, sit down, spend some time and feel the quality of the goods in person.

by the way, there is a slogan in the Algorithm that says "The Life We Share the life we * * *".

The above manuscripts were originally written and produced by the exclusive writers of QingHouse in Qingshe. We refuse to reprint them, and welcome to forward them.

make the beauty of home simple

by loving space.