Thailand, a country that advocates freedom and tolerance, is well-known to Chinese people for its beautiful natural scenery, rich multiculturalism, and delicious specialties.

Thai food, as the protagonist of Southeast Asian cuisine, is synonymous with quality Southeast Asian cuisine.

As early as the 1990s, Thai food entered Guangzhou, with spicy peppers, fresh limes, lemon leaves, galangal, lemongrass, garlic and a series of spices, plus sauces and fish sauce used for seasoning.

Curry, etc., Thai food has conquered the taste buds of Chinese food lovers with its extremely rich taste levels, and has begun to expand to major cities.

For more than 20 years, Thai food has been a "hot trend" in exotic catering, and the national awareness and love for Thai food are also increasing day by day.

While Taixianlai focuses on product taste research and development and brand building, it is also actively studying the trend and development of the Thai food market.

We found that traditional Thai food is still characterized by large business districts, high customer unit prices, and high consumer groups, which has also become a great obstacle to the development of Thai food in the domestic market.

To this end, Tai Xian Lai actively promotes the Thai Food 3.0 model. Under the background of the new consumption era, for the post-95s young consumer group, it positions its stores with diversified business districts, exquisite small stores, and high cost performance, while also meeting the needs of social small businesses.

With various attributes such as gatherings, takeout group meals, family dinners, and internet celebrity check-ins, we will create trendy Thai restaurants covering second- and third-tier cities, diversified business districts, and affordable consumption!

In the future, Tai Xian Lai will use its outstanding product taste, complete supply chain system, creative brand design, and cost-effective dining experience to make Thai food truly a new choice for popular catering consumption!

Since 2012, movies set in Thailand such as "Lost in Thailand" and "Detective Chinatown" have become hugely successful.

According to statistics, in 2017, China has become Thailand’s largest source of inbound tourists.

As people's awareness of Thai culture gradually increases, the Thai food market has slowly transformed from a cultivation period to a mature period, gradually moving from the niche to the public, entering a strong growth period, and the "fast food" of Thai food has begun to slowly appear.

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The scale of China's catering industry in 2021 will be 4,089.5 billion yuan, a year-on-year increase of 10.6%. The overall catering industry market size has basically returned to pre-epidemic levels.

According to statistics from Yingshang Big Data, the overall restaurant opening and closing ratio in 2021 is 1.12, showing a slight expansion.

The overall opening and closing ratio of Thai restaurants is above 1. Even by the end of 2021, the number of Thai restaurants stationed in shopping malls (area ≥50,000 square meters) in 24 cities across the country has exceeded 1,300.