Generally speaking, there is, but it's possible that you haven't found it yourself.

Zhang Shunxin, the founder of Haishijia brand, started operating cosmetics stores in 1995. By 2000, he had nine branches and became the largest cosmetics chain brand in Jiaozuo City, Henan Province.

In 2014, the micro-business industry began to rise. Zhang Shunxin saw the huge potential of micro-business and handed over the management of his physical stores to others. Based on years of practical market experience, he devoted himself to the blue ocean market of cosmetics micro-business and established himself in the cosmetics micro-business blue ocean market.

In less than a year, he became a cosmetics micro-business celebrity.

Talking about the original intention of entering the food industry, Zhang Shunxin told Snacks Reference: "Everyone in China is a gourmet. Once I went to Chongqing on a business trip and ate delicious and sour hot and sour noodles, which I will never forget. No matter where I go in the future,

I have to look for and taste the local dine-in hot and sour noodles. After a comprehensive comparison, Chongqing is the most delicious, but I can't fly to Chongqing just to eat a bowl of hot and sour noodles. However, there are instant sour noodles on the market.

Most of the hot and sour noodles taste unsatisfactory, so I immediately decided to create my own hot and sour noodle brand. "Through social platform Fission.

Social e-commerce uses super entrances such as Internet celebrities, live broadcasts, WeChat, short videos, and games for conversion, connects from different scenarios, and brings its own traffic.

Everyone is not only a consumer, but also a store owner and retailer. With traffic, value can be created.

Through the Pinduoduo social e-commerce platform, HiChia takes advantage of the strong social attributes among acquaintances to quickly spread among the circle of friends.

Since then, social platforms such as Yunji, Beidian, Miya, Global Goods, and Yunpincang have cooperated with each other.