? Model text of restaurant theme promotion plan 1
? First, the purpose of the restaurant celebration activities
? Increase the brand influence of the restaurant and enhance its popularity and reputation; Enhance the image of the restaurant and increase its competitiveness; Enhance the corporate loyalty and centripetal force of restaurant employees; Improve the service consciousness and work enthusiasm of all employees; Show the cultural background of the restaurant and further enhance the corporate culture of the restaurant; Increase restaurant sales and increase profits; Lay a good foundation for better development in 20 1- year.
? Second, the restaurant celebration time
? 20 1 mm/DD to 20 1 mm/DD, for a total of1DD.
? Third, restaurant celebrations.
? -Dining room
? Fourth, the participants in the restaurant celebration activities
? Restaurant staff, new and old customers of the restaurant
? V. Theme of Restaurant Celebrations
? Improve customer satisfaction, enhance employee cohesion and expand brand influence.
? Content of intransitive verb celebration
? I) external customer activities
? 1, discount promotion
? 1) launch a special dish every day, and don't repeat the sample every day.
? 2) Add some dishes according to the customer's order. If the current consumption is over 100 yuan, add 2 cold dishes; Full of 200 yuan plus 4 plates of cold dishes;
? 3) Discount, which is a magic weapon to rapidly increase sales. It is suggested to appropriately discount to stimulate consumption.
? Step 2 give gifts
? There are plans to distribute souvenirs and small gifts for restaurant celebrations, so as to enhance the sense of closeness with guests and expand publicity. The restaurant uniformly prints some commemorative souvenirs, which are small, practical, beautiful and generous, such as signature pens, balloons, lighters and hats. , according to the table for distribution.
? 3. Lucky Draw-
? 12-2 1 Customers who spend more than 150 yuan on the day of the celebration can participate. Each store has two first prizes, and there are rewards.
? 2) Internal employee activities
? 1, service event
? 65438+February 65438+Before February, each store held a mobilization meeting; 13 to 22 waiters
? 2. Internal thesis writing-
? Requirements: 1) The theme revolves around what happened in Weishan Lake Restaurant, which can be work experience, feelings, opinions, messages, etc. 2) The genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable. 3) The deadline is September 18. I hope all the staff will contribute actively. The first prize 1 was awarded in this essay activity, and the prize was 200 yuan; 2 second prizes, bonus 100 yuan; Five third prizes, 50 yuan. Focus on the exhibition.
? Seven. Promotion of celebration activities
? In the modern society with advanced information, the media is undoubtedly the media that attracts public attention. Restaurants should make their own market positioning and target customer orientation reasonably according to the characteristics of different media and different media audiences, and choose media to put advertisements reasonably, so as not to unilaterally pursue coverage and cause waste of advertisements.
? 1) External advertising promotion of restaurants
? 1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.
? 2. The newspaper Southern Metropolis Daily and Guangzhou local TV station should also carry out publicity.
? 3. Distribute leaflets.
? 4. Online promotion (electronic coupons, etc. ).
? 2) product promotion of restaurants
? 1. While promoting traditional catering, we also promote couples' packages, business packages, family packages and filial piety packages. For example, the package for couples can be 18 yuan, 28 yuan, 38 yuan and 48 yuan.
? 2. Green family dinner. With the improvement of living standards, people's diet is not only to solve the problem of food and clothing, but to eat.
? Mid-Autumn Festival is a good time for nourishing, so it is suggested to introduce nutritious and nourishing high-grade dishes.
? 3) Promotion of corporate culture in restaurants
? 1. Take the restaurant celebration as an opportunity to publicize the corporate culture of the restaurant to consumers and enhance the influence of the restaurant among the target consumers. 12-2 1 During the celebration, a large-scale publicity board will be set up to post the slogan of the restaurant spirit, pictures of Guangzhou scenery, the production process of hot pot, pictures of the restaurant, messages from restaurant staff, etc. , so that customers can put
? 2. The atmosphere of the restaurant lobby, including lighting, sound, posters, POP, etc.
? Eight, restaurant celebration venue layout
? I) preparation of site layout conditions
? Hydrogen balloons, banners, restaurant mascots, large posters, leaflets, display boards, POP (various posters), hostesses, souvenirs, etc.
? 2) The on-site effect outside the restaurant
? Hydrogen balloons are flying banners in the air; The mascot waves to you warmly; Outside the building
? 3) In-store live effect of the restaurant
? The waiter is neatly dressed, smiling and enthusiastic; The front desk service is meticulous and patient; Ground light can be used as a guide; The tables and chairs are spotless; All kinds of publicity materials in the restaurant are very beautiful; The lights are bright and soft; Music is like high mountains and flowing water; Green bonsai is pleasing to the eye; Customers can enjoy first-class service and all-round sensory enjoyment of sight, hearing, touch and smell from the moment they enter the store. After eating, you can also participate in the lucky draw and send souvenirs.
? Nine. cost budgeting
? 1, hydrogen balloon 1500 yuan.
? 2. souvenir 1000 yuan
? 3. Banner 200 yuan
? 4, promotional materials poster 500 yuan
? 5. A one-day trip to Guangzhou costs 2200 yuan.
? 6. Internal competition 1650 yuan
? 7. Advertising fee 10000 yuan.
? 8. Total 17050 yuan.
? X. Effect analysis
? 1, publicity, five-store joint celebration, huge momentum, so that consumers have a strong sense of memory, resulting in good word-of-mouth publicity, improve the visibility and reputation of the restaurant.
? 2. The appearance inside and outside the store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers.
? 3. Service competition, essay competition and cost-saving competition can greatly enhance the sense of belonging and centripetal force of employees in this restaurant and improve their work enthusiasm.
? 4. Increase restaurant turnover through promotion.
? This activity is large in scale and relatively low in cost, which can achieve twice the result with half the effort and form a big sensation effect.
?
? Model essay on restaurant theme promotion plan 2
?
? I. Purpose of the event
? National Day has always been a good opportunity for hotels and hotels to promote sales, and it is also an opportunity to stimulate consumers and stimulate consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the eyes of consumers.
? Second, the theme of the event: "National Day fun, good gifts."
? Third, target audience: carry out different promotion activities for different groups of high school students and low school students, and effectively take care of different groups.
? Four. Activity time: September 25th-65438+1October 8th.
? V. Form of activities: concessions; Gifts; draw for a prize
? The concrete content of intransitive verb activity
? 1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. There are special dishes of Mid-Autumn Festival on the dining table.
? 2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.
? 3. During the activity, anyone who eats in our restaurant can take part in the lantern fans' prize-winning quiz. In the meantime, you can get a snapshot for free.
? Seven. Activity advertisement
? 1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.
? Newspapers and local TV stations should also carry out publicity.
? 3. Distribute leaflets.
? Eight, other related strategies
? Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, relevant records should be summarized to prepare for promotion assessment.
? Promotion Plan II-Anniversary Celebration-Food Festival
? Activity time:
? Objective: Consumers can not only eat hundreds of dishes with less money, but also know the characteristics of restaurants. Promote the consumption of restaurants (increase popularity) and get more surplus value (profit).
? Requirements: Make consumers feel refreshed. Euphemistically called "enjoyment".
? Activity form:
? 1, buffet, ordering, new dishes, specialties, etc.
? 2. Discount consumption:
? 3. Giving away coupons: All consumers who spend more than 100 yuan can get coupons.
? 4. Free Meal: Consumers who spend all of 200 yuan can get a special dish for free.
?
? Model essay on theme promotion scheme of No.3 restaurant
?
? Time: April 28th-May 3rd (-Store)
? Activity content:
? 1, the slogan: "Visit Wang Fu, eat Sichuan food, and refresh yourself".
? During the Golden Week from April 28th to May 3rd, all guests who come to our store with tickets for the day's garden will be given a cool and sweet fruit (or a cup of sour plum juice) at each table.
? 2. Touch the "May Day" lucky draw.
? During the festival of 1 from April 29th to May, diners in-store can participate in the lucky draw with the statement, and any guest who draws out the words "May 1 day" will get a ticket to-park. Any guest who draws out the words "May Day Store" will get a tricycle ticket to visit Shichahai Hutong.
? 3. "-this restaurant is selling vegetable-flavored camphor tea duck."
? During the activities from April 28th to May 3rd, the store will limit 20 ducks per day. The restaurant is selling fragrant camphor tea ducks, the original price is 96 yuan/duck, and the special price is 60 yuan/duck. During the activity, there are two special dishes for guests to choose from: braised abalone in soup 1 18 yuan/serving (original price 198 yuan) and red ginseng and chopped green onion 48 yuan/serving (original price 88 yuan).
? In addition, in order to repay consumers, during the activities from April 28th to May 3rd, our store specially launched three packages of "Fine Sichuan Cuisine People's Price": 188 yuan's parent-child package, 588 yuan Happy Six-person package and 880 yuan's 10 family photo package.
? 4. Book a "Yizhizhai" restaurant to enjoy the garden.
? During the activities from April 29th to May 3rd, all guests who dine in Yizhizhai can visit the park for free. Let the guests fully appreciate the artistic conception of "Sichuan food in the restaurant, the classic of Sichuan food"
? The business opportunities of the May Day Catering Festival are obvious. Many wedding banquets, birthday banquets, family banquets, etc. Will be held during this period: first, during the small holiday, relatives and friends rarely get together; Second, it is in the spring season, and there is a strong demand for spring outing and tourism. Mobile consumption of tourism will also bring a lot of space to the catering market! It is also very important to make a concrete analysis of the market environment:
? Self - analysis
? Is to make an objective evaluation of the situation of your own production department. Every catering marketer can come up with many first-class promotion methods, but no one can ignore: what can managers do in a specific business period, a specific cooking level, a specific restaurant environment and the use of limited resources? This requires operators to think about it: what is the purpose of promotion? What can you do with your cooking level? What can your restaurant environment do? How much do you want to spend?
? Tourist source analysis
? It is very important who is the tourist source of May Day catering promotion, and managers should deeply analyze the tourist source market in order to be effective. When analyzing customers, we should consider the following questions: Who is the customer? What do customers need to satisfy? What are the customers dissatisfied with?