Packaging design is a very important link in commodity production and sales, which not only provides practical functions such as effective product protection, easy storage and transportation, but also carries an extremely important mission in building brand image and communicating with customers. According to different product characteristics and target market demand, packaging design can be divided into the following types:

Brand packaging design: with unique brand elements, trademarks, LOGO, colors and other visual identification symbols as the leading factor, it aims to strengthen brand image and spread brand value, and at the same time, let consumers quickly recognize the brand and have a desire to buy. For example, Coca-Cola, Pepsi and other well-known brands of beverages, each package has obvious brand color and different watermark logo.

functional packaging design: this type of packaging design style emphasizes the practical value of the product and the satisfaction of the use requirements. Therefore, in packaging design, it is necessary to consider the product's moisture-proof, shading, sealing, easy opening or environmental protection, and try to optimize the user's demands. For example, the shelf life of delicious food cannot be achieved without sealed packaging.

creative packaging design: this kind of packaging design is more based on the product's own appearance and the characteristics of the sales environment, adding artistic elements to its appearance rendering screen to attract consumers' attention and thus improve competitiveness. This type includes some high-end gifts, customized daily necessities, decorative goods and national traditional culture products to share. For example, the lucky money red envelopes are usually designed with the basic culture of China as the theme during the Spring Festival, which also strengthens the home atmosphere.

environmental protection packaging design: with people's increasing concern about sustainable development, environmental protection packaging design has become a very popular trend. This type of design aims at reducing the cost of packaging, reducing environmental pollution and energy waste by using recyclable or biodegradable materials. For example, some high-quality preserved fruits will adopt pollution-free food green packaging, giving people a healthy and environmentally friendly feeling of cutting food.

in a word, packaging design plays a very important role in the production and sales of goods. Excellent packaging design contains many elements such as good modeling impression, rich colors and detailed plans, which caters to customers' needs and not only highlights the brand image according to market conditions, but also brings higher added value to products.

Zhonghui Design Packaging Design Works

The above are the design solutions of Zhonghui, a professional packaging design company, and I hope they can help you.