During the epidemic prevention and control period, in order to avoid crowd gathering, Chencun Year Orange Culture Promotion Month was officially "launched in the cloud", using "internet plus" and cultural creativity empowerment to promote Chencun's orange culture online and offline. See the text for details. 2121 Foshan Chencun Town Year Orange Culture Promotion Month

Activity Time: October 9-October 31, 2121

Venue: Foshan Shunde Chencun Flower Town

Activity Content:

During the promotion month, the activity will promote Chencun Year Orange in an "online+offline" way through "internet plus" and cultural creativity empowerment.

On the online side, Tik Tok and other platforms are combined to break through the time and space restrictions and realize online shopping and buying oranges;

offline, during the "Orange Culture Promotion Month" in 2118, every week, there are various projects to promote agriculture, including the promotion of colorful pastoral culture and innovation, "Orange Field _ Event" and so on, to attract the surrounding citizens to punch in the orange field. What are the highlights of the event?

Highlight 1: Bridging the Media to Help Agriculture and Industry

The "Chencun Town Year Orange Culture Media Integration Competition" held from October 9 to October 31, 2121, fully utilized the creative touch of media people and the advantages of communication resources, and used the method of media integration to pair up an orange farmer in the form of online and offline, providing "one-on-one" accurate service for orange farmers.

The activity is divided into two parts: "Talent with Goods" and "Publicity and Creativity". Among them, the "person with goods" is based on the annual orange sales, and the highest bonus is 1.5 million yuan; "Publicity and creativity" rewards the media team with multi-dimensional awards such as online praise, communication effect, quality of works and creative features, with a maximum bonus of 1,111 yuan.

in addition, in the "golden field" formed by contiguous oranges, three live broadcast rooms will be opened at the same time, and the documentary filming of "Voice of Orange Farmers" will be carried out simultaneously, opening a new mode of "media integration+industrial sales" of oranges in the new year, broadening sales channels, revitalizing rural industries and bringing benefits to orange farmers and flower farmers.

Highlight 2: Online sales of flower market on the cloud

In order to cope with the sales impact caused by the epidemic, Chencun Town will also launch a series of measures to help agriculture on the cloud from this month, including "Cloud Flower Market" and "Cloud Sales". From October 6 to February 11, the "Cloud Sales" activity will be launched. At that time, live broadcast will be carried out in turn in Orange Field to promote multi-channel sales of oranges in the new year. Of course, there is also corporate action. In the next stage, the relevant departments of the town will also join the town general chamber of commerce, charity, Federation of trade unions, etc. to launch the annual orange group purchase. On the one hand, they will collect the information of enterprise group purchase, on the other hand, they will provide services such as group purchase delivery and styling decoration for orange farmers, and realize the annual orange sales point to point.

From October 9th to February 4th, the topic activity of "# Cloud Watching Chencun Flower Festival" was held in Tik Tok, and the talented "You" was invited to be the avatar of Tik Tok Daren to shoot videos, win rich gifts of New Year flowers, and guide more citizens to appreciate the charm of Chencun flowers and New Year oranges online. As an intangible cultural heritage of Guangdong Province, Chencun Flower Festival will go to the "cloud" this year, showing new charm. The cloud platform of Chencun Flower Fair will be opened soon, which will fully display the richness, quality and cost performance of Chencun flowers and oranges, and attract citizens to buy Chencun oranges and Nianxiao flowers through online drainage.

Highlight 3: Upgrade of Beautiful Pastoral Painting

The beautiful pastoral in Xianyong, the site of this activity, will stage a gorgeous transformation. Many farmhouses in the field will be covered with beautiful cartoon painting and transformed into lovely online celebrity huts, which will add a dreamy color to this vibrant orange field and turn it into a fairy tale world. Parents and children should not miss it.

In addition to punching in the farm shed, you can also take photos and punch in the "online celebrity" scenic spots such as wishing tree, windmill, flower boat and rainbow bridge on the orange field to enjoy the beautiful scenery of the orange field. On the weekend of 1.16, there was also a wonderful presentation of "Tangtian _ Event", and ancient and modern couple models brought different scene experiences to everyone.

Highlight 4: Evaluation, Research and Inheritance of Orange Kings

On the eve of the cultural promotion month, Chencun Year Orange Association has launched the "Chencun Year Orange Creation Competition in 2121". After strict selection, different groups of orange kings have been born. During the activity, each group of "Orange Kings" was exhibited to the public free of charge at the New Year Orange Culture Exhibition Hall in Xianyong Village.

In addition, in order to pass on the Nian Ju culture to the younger generation, the activity will hold six sessions of Nian Ju cultural research tours, and carry out various training activities in Chencun Nian Ju cultural experience base and ancient village buildings, focusing on Nian Ju to promote the cultural tourism experience of rural research concepts, enhance the new generation's recognition of local farming culture, enrich the content of natural education in villages, and activate rural cultural exhibition halls, ancestral temples and other venues.