yes.

In February 211, Tencent Interactive Entertainment and Beijing Universal Resort announced a cooperation. The two sides will explore the new experience of theme parks integrating games and e-sports culture together. At the same time, with the help of the cross-border cooperation of game IP+ theme parks, it has brought some younger practices to the cultural tourism industry.

Tencent Entertainment and Universal Studios obviously attach great importance to this cooperation. It is reported that the two sides will make a long-term cooperation plan. Beijing Universal Resort is scheduled to open in 221. Starting in 222, tencent games's IP will appear in the seasonal activities of Beijing Universal Resort.

Extended information:

Players can expect more forms of expression of the game IP offline, even the linkage between different games. For example, in the game "QQ Ride", there was a map of "King's Canyon" from "the glory of the king". Similar cross-game cooperation may see more examples in the project landing of offline entities.

this does not involve direct business income conversion. However, from the perspective of brand marketing alone, this may not seem to be a very cost-effective thing.

Xinhua Newspaper Network-It won't be long before you can see tencent games's IP in Universal Studios.