20170424 Xing Qianqian

I feel that Master Li Ke is really a philosopher. Maybe it’s the essence when you rise to this height.

1. Life is not 100 meters, life is a marathon

I think this sentence talks about the accumulation and length of life. On the one hand, if we decide on one thing and continue to do it, if the direction is right, and if we accumulate it for a long enough time, we will eventually achieve something. On the other hand, people still need to have ideals and a big picture. With the big picture in mind, we won’t be fussing over snail’s horns.

2. Regarding corporate culture, brand concept, and entrepreneurs:

1. The master said: At the beginning of the establishment of a company, corporate culture must be established first. Corporate culture can bring everyone together. For example, the original corporate culture of Mubang was to never be late.

2. The will of an entrepreneur determines how far a company can go. My understanding is that the entrepreneur's mind and structure are very important. For example, Steve Jobs did not just produce a mobile phone.

3. Brand belief will allow the broader public to have a more positive impact on the company and founders. The examples given by the master are Robin Li and Jack Ma. Jack Ma has been praised, and Robin Li has been criticized. He said that what Jack Ma has been preaching to the public is to make it easy to do business in the world. And Robin Li is talking about products and technology. When the company reaches a certain level, brand belief will allow the wider public to have a more positive impact on the company and founders.

3. The competition among enterprises is fundamentally the competition for top talents.

Agreed, this sentence has a similar meaning to the entrepreneur’s will that determines how far the company can go.

4. Make the packaging the best it can be. Wrap a piece of my heart and give it to you.

I didn’t understand it the first time I read it, but I seem to understand it a little bit this time. In the packaging, let the other person feel that you value, value, and be beautiful.

5. Use success to digest failure.

In a similar way, Hua Shan also said in "The Art of War" that success should be used to digest failure. A failure is not a failure.

I really didn’t understand it when I read it for the first time. This time I seem to understand a little better.

Approximate meaning: silent failure, high-profile success.

We will all experience countless failures. When faced with failure, we should quickly move past it, even forget it, fail silently, and find ways to succeed.

When we succeed, we should shout success loudly so that everyone can remember your success.

We should always be with the good news. We should always be tied to optimism. What we have to do is go from one success to another, from victory to victory.

7. Regarding copywriting: The most powerful communicator must be the vernacular

A copywriting written by Master Li is: Tobacco is golden and yellow, and the ashes are white and snowy; in the vernacular, this is indeed the case reality.

Copywriting needs to be accumulated and needs to speak human words. I hope I can also write such wonderful words.

8. Knock on the bridge but not cross it. The bigger the company, the less actions it takes and the safer it is

9. Be dumbfounded: practice internal strength. Learn to be more low-key, calm and solid.

10. Only do one thing in your life. All that is done is accumulation. Same meaning as the first one.

11. If we can make others happy, it is not because we are useful, or even because of nothing, but because they like us. This is also a pretty good state, worthy of our lifelong pursuit.

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