1. Market analysis...3 2. Product positioning and development status...5 2.1 Positioning slogan.5 2.2 Development status...5 3. Product function experience...7 3.1 Comparison of main product functions...7 3.2 Analysis of product features and functions...9 3.3 Analysis of overall experience...9 4. Analysis of interaction design and visual design...10 4.1 Meituan.com...10 4.11 Meituan.com interface display...10 4.12 Interaction details Display...10 4.13 Movie interface display...12 4.14 Service content...13 4.2 Dianping...13 4.21 Dianping.com interface style display...13 4.22 Home page content display...15 4.23 Service content ...16 5. Room for improvement...16 6. Summary...17 1. Market analysis According to survey data from China Intelligence Network, as of December 2014, the number of group buying users in my country reached 173 million, an increase of 3,200 from the end of 2013. million, a growth rate of 22.7%.

Compared with the end of December 2013, the proportion of Chinese netizens using group buying increased from 22.8% to 26.6%.

At the same time, mobile group buying has grown rapidly, leading the development of the group buying market.

Currently, the number of mobile group buying users has reached 119 million, with a growth rate of 45.7%, and the proportion of mobile group buying usage has increased from 16.3% to 21.3%.

After four years of rapid evolution, group buying websites formed a relatively stable market structure in 2014, with Meituan ranking first in the industry with a brand penetration rate of 56.6%.

Juhuasuan, Dianping, and Nuomi.com are similar, with 33.4%, 30.1%, and 25.9% respectively, ranking second to fourth.

58 Group Buy ranked fifth.

The vigorous development of the group buying industry first relies on the overall prosperity of the O2O business model. Secondly, the support of national policies, the improvement of service providers' resource integration capabilities, and the improvement of consumer consumption requirements and price sensitivity have all contributed to the development of the group buying industry.

rapid development.

In addition, the rapid development of the information age has broken the traditional pattern of direct supply to consumers in the offline catering industry, movies, KTV, etc.

Online group buying has established a new model of contact between consumers and merchants.

Its low prices, many merchants, convenience and many other advantages make consumers favor the group buying industry.

Below I will conduct a competitive product analysis on Meituan.com and Dianping.com.

2. Product positioning and development status 2.1 Positioning slogan? Meituan.com (/): Meituan once, Meituan once Website description: Meituan.com (MeiTuan.com) - a well-known local consumer platform in China's group buying market! For you every day

Selected ultra-low discounts on food and beverages, movie tickets, KTV, leisure and entertainment, hotels, travel, etc., as well as free draws, will make your dreams come true and provide you with a one-stop solution for eating, drinking and having fun! Meituan.com strongly promotes consumer protection plans

, allowing you to make group purchases with confidence! Start experiencing high-quality local merchant services now! ? Dianping.com (/): With the reviews in hand, you can eat and drink without worries. Website description: Dianping.com (dianping.com) is China’s well-known local life information and trading platform

, not only provides users with merchant information, consumer reviews and discounts in the fields of catering, shopping, leisure and entertainment, and life, but also provides O2O transaction services such as group buying, one-stop wedding booking, takeout, and electronic membership cards.

Mobile clients have become a quality tool for local life.

2.2 Notes on the development status table: 1) The number of days of APP usage per week and the order rate are from 199IT's "GEO: Group Buying O2O Mobile Application Insight Report: Group Buying Users Stay Only 10 Minutes a Day on Average" 2) The remaining data are from Alexa China, March 2015

Data on March 31st.

Table analysis: From the website description and table, we know that Meituan.com and Dianping.com have similar businesses, focusing on catering, shopping, leisure and entertainment, and discount services.

Users will flow between the two websites and finally find their favorite restaurants, entertainment venues, etc.

The difference is: Meituan started late, developed quickly, covers a wide range of cities, and has a broad mass base in first-, second-, third- and fourth-tier cities. As of January 2015, it has coverage in 661 cities in China.

There are now nearly 200 million users and 800,000 merchants [2] .