1. Business requirements: With the popularity of the Internet and the rise of social media, the business scope of media companies is constantly expanding, and the demand for anchors is also increasing. In order to meet the needs of business development, the company needs to recruit new anchors to supplement and expand the team size.

2. Competitive pressure: The media industry is a highly competitive industry, and companies need to constantly improve their competitiveness to attract more audiences and customers. By recruiting excellent anchors, the company can enhance its brand image and influence and increase its market share.