Sample catering project plan 1
First, an overview of fast food restaurants
1. Our restaurant belongs to the catering service industry, and its name is Urban Fast Food Restaurant, which is a sole proprietorship enterprise. It mainly provides Chinese breakfast, such as fried dough sticks, steamed bread and other Chinese snacks and side dishes. Lunch and dinner are mainly cooking and smokeless barbecue.
2. The city fast food restaurant is located in the commercial pedestrian street of Weihai Road. Originally a mid-range fast food restaurant, it will gradually develop into a Chinese fast food chain like KFC and McDonald's in the future.
The owners of urban fast food restaurants are restaurant managers and chefs, both of whom have 6 years of catering experience. With our wisdom, talent and dedication to the cause, they will definitely lead the way in this industry.
Our store needs 10000 yuan of venture capital, of which 10000 yuan has been raised, and the remaining 10000 yuan has been lent to the bank.
Second, the business objectives
1. Because of its location in the commercial street, it has relatively rich customers, but also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in Weihai Road Commercial Pedestrian Street and recover the cost 1 year.
2. Our store will establish three branches in three years, and gradually develop into a fast food chain group with strong economic strength and certain market share, and make a breakthrough among many fast food brands in the island city and become a well-known brand in the catering market.
Third, the market analysis
1. tourists: the target customers of urban fast food restaurants are: ordinary consumers who go shopping and entertainment in Weihai Road commercial pedestrian street, accounting for about 50%; Students from nearby schools, store employees and community residents account for about 50%. The number of tourists is sufficient and the consumption level is low.
3. Competitors:
There are four main competitors near urban fast food restaurants, including 1, and the other three are small fast food restaurants. These four hotels have been in operation for more than two years. ? Fast food restaurants operate both Chinese food and western food, which are more expensive and have few customers. The other three small fast food restaurants have poor sanitary conditions and poor service quality, and the dining environment is crowded and messy. Our restaurant seized the existing disadvantages of these four fast food restaurants and launched? Good quality and low price? And other marketing strategies, and strive to occupy a place in the fierce market competition.
Fourth, business plan.
1. Fast food restaurants are mainly for the public, so the price of vegetables is not too high, which is a low price.
2. Vigorously carry out convenient snacks, with a variety of breakfasts and low prices, and introduce Chinese breakfast packages according to local conditions.
3. Provide economical and nutritious dishes for lunch and dinner, and provide an elegant dining environment.
Be ready to develop new products to meet the changing market demand. For example, what are the goals for this year? Deliver food home? Service.
5. Business hours: morning till night!
6. We will work together and do our part for the above plan. We will help each other in health, service, price and nutrition, and strive for more customers.
Verb (abbreviation of verb) personnel plan
1. How many full-time employees (including chefs) and how many temporary employees (including chefs) our store initially plans to recruit at the beginning of its opening are as follows:
1) Recruiting local hukou through the labor market, having certain work experience and good professional ethics, aged between 20 and 30, and interested in joining the catering industry.
Applicants come to our store for an interview with the Registration Form for Recruiting Employees and the attached personal information.
2) Those who pass the interview, written examination and physical examination sign labor contracts (including probation period).
2. In order to improve the overall quality of service personnel, all recruited personnel need to receive 2 months of training, the specific contents are as follows:
1) Make a training plan, determine the training purpose and make an evaluation method.
2) Implement the training plan and learn labor discipline and various rules and regulations.
3) Take the post after passing the examination. Those who fail to pass the examination will be suspended from study, and 20% of their salary will be deducted until they are qualified. If you fail the exam three times, all your salary and benefits will be deducted this month.
Intransitive verb sales plan
1. Conduct a series of publicity work before opening to introduce our store to consumers? Good quality and low price? In terms of sales strategy, we will also issue questionnaires to improve our products and services according to the needs of consumers.
2. Introduce membership system, season card and monthly card to attract more customers.
3. People who spend 1000 yuan per month can participate in the big lucky draw at the end of each month, and the winner (1) can get a gift certificate worth 888 yuan.
4. People who spend 100 yuan a month will get a gift certificate worth 10 yuan, people in 200 yuan will get a gift certificate from 20 yuan, and so on.
Seven. financial plan
All the accounts in our store must be recorded in time, and the money for expenditure and income can only be used after being recorded or recorded. The bookkeeping method is double-entry bookkeeping, and it is managed in a scientific way to avoid accounting confusion. Daily income should be counted in time, and all menus of ordering and receipt must be made in duplicate for inspection and record. All items in the store belong to the fixed assets in the store and shall not be destroyed or taken away at will. Total monthly income, excluding all expenses, is deposited in the bank; If the income after monthly settlement is higher than the plan, the salary will be adjusted appropriately to arouse everyone's work enthusiasm. If it is found that the property of the hotel is destroyed without reason at work, it will be deducted from the salary or bonus of the person in charge.
1) Fixed assets of our store
N sets of tables and chairs
Business area n square meters
N sets of freezers
Some stoves
2) What is the daily working capital?
(Mainly used for emergencies and temporary purchases)
3) For the accounts, it is necessary to have daily accounts, monthly accounts, quarterly accounts and year-end general ledger, so that the profit and loss of the enterprise can be clearly seen on the books, thus avoiding the blindness of management.
Note: As it has just started business, we should be careful about all kinds of expenses, but we should ensure the quality of food and keep the price as low as possible.
Eight. appendix
Appendix 1 legal requirements
In order to ensure food hygiene, prevent commodity pollution and harmful factors from harming human body, safeguard people's health and enhance people's physique, the requirements of relevant national and local laws and regulations are strictly observed as follows:
First of all, food production and marketing enterprises and food vendors must obtain hygiene licenses issued by the administrative department of health before they can apply to the administrative department for industry and commerce for registration. Those who have not obtained the hygiene license shall not engage in food production and business activities.
Food producers and business operators shall not forge, alter or lend hygiene licenses.
Two, the food production and operation process must meet the following hygiene requirements:
(a) keep the internal and external environment clean and tidy, and take measures to eliminate harmful insects such as flies, rats and cockroaches and their breeding conditions.
(2) Food production and marketing enterprises shall have factory premises for processing, handling, packaging and storing food raw materials suitable for the variety and quantity of products.
(three) there should be corresponding facilities for disinfection, dressing, washing, picking, lighting, ventilation, anti-corrosion, dust prevention, fly prevention, rodent prevention, washing, sewage discharge and garbage waste storage.
(four) the introduction of equipment and reasonable technological process, to prevent the food to be processed from cross-contamination with directly imported food, raw materials and finished products, and the food shall not be exposed to toxic and unclean substances.
(5) Tableware, drinking utensils and containers for directly-eaten food must be washed and disinfected before use, and cookware and utensils must be washed and kept clean after use.
(6) Containers, packages, tools and equipment for storing, transporting and loading and unloading food must be safe and harmless, kept clean and prevented from food pollution.
(7) Food for direct entrance shall be packaged in small packages or non-toxic and clean packaging materials.
(eight) food production and sales personnel should always maintain personal hygiene, and must wash their hands and wear clean work clothes when producing and selling food; When selling directly imported food, sales tools must be used.
(9) Water must meet the hygienic standards for drinking water in urban and rural areas stipulated by the state.
(10) The detergents and disinfectants used shall be safe and harmless to human body.
Three, prohibit the production and operation of food:
(a) corruption, rancidity, mildew, moth-eaten, unclean, mixed with foreign objects or other sensory abnormalities, which may endanger human health.
(2) containing or contaminated with toxic or harmful substances, which may be harmful to human body.
(3) The content of pathogenic parasites, microorganisms or biotoxins exceeds the national standard.
(four) meat and its products that have not passed the medical and health inspection or inspection.
(5) Birds, beasts, aquatic animals, etc. As well as things that they died of illness, poisoning or unknown cause of death.
(six) the container packaging is unclean, seriously damaged or the means of transport is unclean, resulting in pollution.
(seven) doping, adulteration, forgery, affecting nutrition and health.
(8) Processing non-food raw materials, adding non-food chemicals or treating non-food as food. Others do not meet the food hygiene standards and hygiene requirements.
Four, accept the food hygiene supervision and inspection of the polar health department on schedule.
Model essay on catering project planning book II
Background overview
With the development of society, people's lives have been met materially. At this time, people began to pursue a spiritual lifestyle, and what is the highest demand on the spiritual level? Self-realization? Demand. This is also the reason why diy ("do it yourself", do it yourself, experience it yourself, challenge yourself and enjoy the spirit) has risen in recent years. Integrating diy elements into catering can make people enjoy and have fun at a higher level while meeting their basic needs. In addition, diy restaurant is also a fresh experience, which gives people who like early adopters and excitement another choice. This contains certain business opportunities. College students are at the forefront of accepting new things, and the market prospect of opening diy restaurants on campus will be broader.
item description
Diy catering is a creative industry that combines catering and entertainment, which is different from traditional catering and entertainment. Diy Entertainment Restaurant is a semi-enclosed space with many kitchens and restaurants, where raw materials for cooking are provided, and guests can do whatever they want and will do. The friends who got together presented their own specialties, and everyone tasted and toasted together.
Market and competition analysis:
At present, what is criticized in universities is the food in university canteens. The poor quality of college meals has become a recognized problem, which only meets the students' food and clothing problems, but the quality is far from meeting the students' requirements. The diet situation in some universities is worrying, and even some university canteens have been poisoned collectively. In order to ensure the safety and improve the quality of college students' diet, the College Students' Diet Alliance was established to provide low-cost, safe, high-quality and distinctive food for college students, and at the same time provide some work-study jobs for colleges and universities to help poor students complete their studies better. Diy catering service is a new project. There are not many similar catering services in China, and most of them are concentrated in larger cities. As far as I know, there is no similar catering service in Linyi. Linyi is a famous tourist city with many colleges and universities, and it has a relatively market. Compared with the traditional catering service, diy catering service does not need to hire expensive chefs with superb cooking skills, and has certain advantages in cost.
Implementation scheme:
1. investment funds: the initial investment is about 50,000 yuan. If the income is considerable,
If so, it can be expanded in more periods. The financing method can be sole proprietorship or entity.
Partner system.
2. Address selection: Choose Linyi University Restaurant or University Student Activity Center.
Object-oriented is mainly for teachers and students at school. The sanitary conditions of the restaurant should also be clean and tidy.
Jie, the restaurant also requires a relatively large area, so compare it with a relatively large outdoor venue.
Suitable.
3. Main business:
(1), providing diy catering services;
(2) Providing venues for rent;
(3) If customers don't like to cook by themselves, restaurants can also provide catering.
4. Target customers:
(1), young students;
(2) lovers in love;
3. Teachers;
5. Main profit model:
(1), the income from providing diy catering services and venue rental can be charged according to the number of people.
(2) Income from providing raw materials. The price of raw materials provided by restaurants is about 200% ~ 300% of the market price;
(3) Rental entertainment income.
6. Advertising: distribute a large number of postcards and advertisements to schools and communities, and contact them.
Customs promotion, joint with travel agencies and companies.
Financial management:
1, store rent 100 square meters, about 20 14 yuan/month, 2 waiters+1 assistant chefs +2 weekend part-time workers, 5,000 yuan/month, decoration business preparation, 20 14 yuan, restaurants and related.
2. It is estimated that if the per capita consumption is in 20 yuan, it will receive 30 customers on weekdays and 65.438 million+customers on weekends, with a profit rate of 50%.
Risks and countermeasures:
1 external risks
With China's entry into wto, large foreign catering companies have entered China, and international brands have entered the campus of China University more and more quickly, which is bound to bring great impact to the catering industry in China. The competition in the catering industry is fierce, especially from foreign fast food chains, such as KFC and McDonald's in China.
It occupies a large market share in the fast food industry.
2 Internal management risks
The catering industry is a relatively low-tech industry, but it needs strict management to win the trust of consumers. For most self-operated restaurants in China, the internal management is loose and the quality of service staff is low. How to establish a modern enterprise system, improve the operating mechanism and strengthen the internal management of enterprises is related to the survival and success of enterprises.
3 market risk
The market is constantly changing, so we must consider the risks of the market. Specifically, there are the following risks:
(1) In the development stage of this project, similar restaurants may be opened in the market at the same time.
(2) Risks in the production stage of the project. If the project has been put into production, but no marketable products have been produced, the project may not have enough capacity to pay production expenses and repay debts.
(3) The risks in the production and operation stage of the project, and the benefits after the project is put into production depend on the sales volume and other performances of its products in the market. For the project at this stage, the biggest source of market risk and the competitive risk of catering industry in the market, if the project is put into production with good benefits, it is likely to bring about the birth of a series of similar commercial projects, thus intensifying the competitive pressure of this project. 4 raw material resource risk
The raw materials of this restaurant are mainly fruits and vegetables, beans and fungi, and it is the most popular green natural pollution-free food at present. In particular, this restaurant is a health care restaurant, so it needs professional knowledge and technical input in the selection of raw materials, which is conducive to purchasing fresh, natural and pollution-free green food.
Five countermeasures
Draw lessons from advanced production technology and experience to develop their own special food. Strict management, regular training of personnel, the establishment of customer service reports.
Strict project planning is carried out in the project development stage to reduce project risks.
After entering the market, understand the food market cycle, don't stand still, and actively develop and update food.
Establish and maintain long-term cooperative relationship with raw material suppliers to ensure the supply of raw material resources.
Insurance and Legal Affairs The insurance for the Fitness Center will be purchased through China Ping An Insurance Company. Asset insurance will cover the actual market value of fixed assets and private assets, and commercial accident insurance will ensure compensation for the loss of fixed cash inflow caused by the closing accident. In order to prevent legal proceedings caused by accidents that damage the interests of members and customers, we will also purchase general liability insurance. Of course, the center manager will take relevant preventive measures, such as providing appropriate guidance, giving necessary warnings, and signing contracts with members without liability clauses. The legal affairs of the center are handled by experienced law firms.
Exit mechanism:
If the management is not good, you can transform to traditional catering, or transfer or sublet others, or directly withdraw processing equipment.
3 model articles of catering project planning book
1. Project Name: Green Special Catering (Bawei Restaurant)
Second, what is the development goal of entrepreneurship? Bawei? In order to register the green catering brand with trademark, through reasonable and effective management and investment, a limited chain company of green catering with strong Bayu culture was established. Bayu Culture Restaurant has become a fashion for catering operators to build stores, mainly because consumers also like to eat in this environment. Make consumers know some local historical knowledge in the process of eating, and customs and culture are its greatest advantages. This kind of restaurant will not be eliminated in the short term. Of course, we must also look at the level and depth of cultural excavation in restaurants.
Third, the restaurant's current market situation analysis:
1. Brand restaurants: Chen Mapo, Taste Jianghu, Bian Shi Caigenxiang, Chuandong Hometown and other brand restaurants have been established? The synonym of state-owned enterprises is on the verge of elimination due to lack of progress and low management level.
2. Hotel restaurant: Because of it? High threshold? With its public image and book-like management style, most consumers are turned away. Except Jinjiang Hotel, Jiayuan International Hotel and Crowne Plaza Hotel, all restaurants are in a bleak business.
3. Folk culture restaurant: Because of its unique storefront design, novel dishes and reasonable prices, it has become the main restaurant for citizens to consume. Among them, the representatives are: folk customs? Baguo Buyi, taoranju and Chongqing Caigenxiang; Culture? Cuisine sources: Red Apricot, Daronghe, Private Cuisine, Rong Apricot, Wen Apricot, Man Fang Ting, etc. In a word, if you want to succeed quickly, you must take the road of folk culture restaurant. With the steady and rapid economic growth, the income level of urban and rural residents has improved significantly, and the catering market has shown a strong development momentum.
At present, in the catering market in China, Chinese dinner is the main meal, while western dinner is gradually emerging, but the scale is still small; Fast food is mainly western-style fast food, such as KFC, McDonald's and Pizza Hut. This is the main force of the market. Chinese fast food is booming, but it still can't compete with? Foreign fast food? Against each other. Compared with the successful marketing model of specialization, branding and chain of foreign fast food. The development of catering in China is obviously inferior. How to occupy that part of the market is a problem we need to solve. As people pay more and more attention to their own health and food safety. However, after exposing the problems of obesity caused by long-term consumption of foreign fast food frying and high-energy food. Food safety has become a hot topic? How to give consumers a safe diet has become the theme of the future development of the catering industry. It can be predicted that it will be the development trend of the catering industry in the future to advocate green consumption by using the concepts of environmental protection, health and safety. The proposal of green characteristic catering is actually the progress of social civilization and a new concept of catering culture. In the next few years, the business model of catering industry in China will be diversified, the internationalization process will be accelerated, and green cultural catering will surely become fashionable, which undoubtedly brings opportunities for investing in green catering industry.
4. Market research: Before deciding to invest, it is necessary to conduct detailed market research to specifically understand the target consumer groups and competitors (including financial status, operating status, number of employees, etc.). ), their business circle, and legal procedures, lease contracts, supplier relationships and so on related to the catering industry. The catering consulting company is responsible for specific projects. Location conditions: the business district must have three conditions: office center, business center and residential center, and it must be a standard facade with convenient transportation, wide vision and parking spaces within 50 meters. Dozens of cars must be parked at or around the entrance of the selected venue (excluding the parking lot). The selected floor should not exceed the third floor (preferably the second floor or the first floor). The rent shall not exceed 40 yuan/m2, and the catering consultant shall be responsible for site selection.
5. Catering features: Sichuan cuisine, Guangdong cuisine, Shandong cuisine, Daronghe cuisine, which are mainly based on secret recipes, promote the green food culture of Bayu and Chongqing, and the dishes are unique; And set up a food research and development room with catering consulting company as its main responsibility, producing two innovative dishes every week and changing the menu once every quarter to ensure that the products are good for everyone, excellent for everyone and stable in quality. The dishes are based on Bayu culture and take exotic fresh raw materials as allusions. The innovative dishes in the R&D hall are consistent with the decoration style, green, nourishing and healthy, and full of color, fragrance and taste. Third, arrange a set of special nourishing packages for the four seasons (beauty, fitness and ecology), and finally increase the restaurant's income with two items: special wedding banquet (omitted) and special birthday banquet (omitted).
6. Positioning of the target market. Green catering industry acceptable to middle and high income earners. Customer groups: individual and private owners+white-collar workers+others.
Seven, the market strategy. Product standardization, standardization, scientific management and chain management. It also introduces Huang Xiaoping's ten management laws which are superior to Hongkong's five management laws. The catering consulting company is responsible for the implementation.
Eight, restaurant design
1. The design of the whole restaurant reflects the cultural style of Bayu, and the color is slightly lighter than walnut. Bayu culture covers the whole restaurant.
2. Although it is a cultural green restaurant, guest facilities, especially bathroom facilities (wash basin, toilet, hand dryer, toilet paper, etc. ) strive for high-end. 3. Dining chairs, tables, bowls, plates, spoons, chopsticks racks, food containers, clothes sets, chopsticks sets, curtains, tablecloths, oral cloths, clothes, reception desks, water labels, etc. Must be customized and marked with restaurant logo.
There should be more than fifteen private rooms (guests like to eat in private rooms more and more), and all floor-to-ceiling glass should be used. The ground uses a destination board, there is a special dish hole on the wall, and the room is equipped with an internal telephone. Deluxe rooms must be equipped with TV, sofa and other equipment)
5. The lobby should be able to accommodate 25 standard tables for ten people (and the distance between the landing and employees and customers should be deducted). It is better to have a stage. The floor is paved with non-slip 80 cm bricks, and the ceiling uses warm fluorescent lamps as the main light source (to save electricity and improve brightness).
6. The bathroom should be paved with non-slip floor tiles, and the area should not be too small. Staff toilets are separated from guest toilets.
7, the kitchen spectrum anti-skid floor tile, fire head must be around 10. Including cold dishes room, snack room, dishwashing room, warehouse and Dutch room. The kitchen shall not be less than 300 square meters.
8. The whole restaurant includes: sales reception area (large desk, sofa), bar (with enough space for drinks), cashier warehouse (2), office, utility room, dressing room, power distribution room, sound control room, etc.
9. Name of the private room: use the old city gate of Chongqing 17th Road or the old place name of Chongqing (there are pictures or photos of its origin in the private room), or use the movable private room name (such as Wang Fu, Lifu and Zhaofu). ), hang the sign of the guest's surname in front of the door when eating).
10, and the door plaque is a wooden signboard (bronzing).
1 1, is there a door or lobby? Xxx sequence or fu? .
12, the guest reservation cards are all carved in wood.
13, the picture frame of Chongqing food culture (Chongqing folk songs and children's songs) is hung in the corridor of the private room, and the source allusions of our signature dishes are hung in the hall.
14, Chongqing Yanzi or Chongqing Xiehouyu cartoon was hung in the toilet.
15, the menu is specially designed. Our famous dishes use color photos, and the menu is printed on every page. Wine order? .
Nine. Investment cost budget (according to 2014m2)
1. Decoration: 1.3 million.
2. Kitchen equipment: 300,000 yuan
3. Lighting equipment, air conditioning (without central air conditioning), toilet, office and cashier: 800,000 yuan.
4. Dining room utensils: 300,000 yuan
5. Pre-advertising fee and opening ceremony: 654.38+500,000 yuan.
6. Working capital: 500,000 yuan, total capital reserve: 3.5 million yuan (including unforeseen expenses) plus rent of 500,000 yuan, totaling 4 million yuan.
X. Staffing
1 kitchen: 50 people
2. Floor (including logistics): 30 people
XI。 Profit and loss forecast
1. If there are 500 person-times per day in 40 yuan, the monthly turnover is 600,000, the expenses are controlled at 6.5438+0.8 million, and the comprehensive gross profit is calculated at 50%, then the monthly profit is 6.5438+0.2 million yuan, the annual profit is 6.5438+0.4 million yuan, and the payback period of investment is 3 years.
2. If the per capita 40 yuan is 700 person-times per day, the monthly turnover is 800,000, the expenses are controlled at 240,000, and the comprehensive gross profit is calculated at 50%, then the monthly profit is 6.5438+600,000 yuan, the annual profit is 6.5438+900,000 yuan, and the payback period of investment is 2 years.
3. If the monthly turnover is 6.5438+0 million, the expenses are controlled at 300,000, and the comprehensive gross profit is calculated at 50%, the monthly profit is 200,000 yuan, the annual profit is 2.4 million, and the payback period is 654.38+0.5 years.
4. If the per capita 40 yuan is 1 10,000 person-times, the monthly turnover is 1 0.2 million, the expenses are controlled at 360,000, and the comprehensive gross profit is calculated at 50%, then the monthly profit is 240,000 yuan, the annual profit is 2.8 million, and the payback period of investment is a little over1year. In order to shorten the investment recovery time, we should try our best to save decoration expenses.
Twelve. decorate
1, open tender.
2. Choose a decoration team with experience in large-scale restaurant decoration.
3. The company will assign special personnel to supervise the decoration and discuss the design scheme with the decoration party at any time.
4. The renovation time shall not exceed 3 months (it must be opened before the end of the year).
Thirteen. staff recruitment
1. Start the recruitment work two months in advance.
2. Start pre-job training for employees one month in advance.
3, ten days before the start of work (cleaning)
Fourteen advertising planning
1, plan the opening advertisement half a month in advance 1.
2. Advertisements begin to appear 1 month in advance.
At the beginning of the renovation, cloth advertisements appeared around the restaurant.
4. Plan the opening ceremony 20 days in advance.
Fifteen. Supplier access
1. Contact the supplier two months in advance.
2. Set the supplier list 1 month in advance.
16. Before the formalities are reformed, all kinds of business procedures (industry and commerce, taxation, urban management, police station, etc. ) must be completed before opening.
17. Rules and regulations All rules and regulations of the company must be written one month in advance.
1 company philosophy
2. Financial management system
3. Employee code
4, the kitchen management system
5. Procurement management system
6. Floor management system
7, dormitory management system
8, employee reward and punishment system
9. Responsibilities of personnel in various departments
10, Ten Conventional Management Laws in Huang Xiaoping
1 1, Employee Performance Appraisal Management Law
12, company member management manual When the above work is completed, a formal and dynamic catering enterprise is really born, but more arduous tasks follow. As long as we have a United collective, a strong management team, unique marketing planning, and continuous innovation in concept, service, environment, dishes and food. Constantly creating bright spots in restaurants will lead to fiery scenes. Through word of mouth, the brand will gradually form and chain the whole country.
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