The daily work of new media operations includes copywriting, planning, channels, business, data analysis, competitive product analysis, activities (offline and online), etc. The main job of new media operations is to be responsible for attracting traffic on these media platforms.

Therefore, the work of new media operations includes not only helping the company's products to attract traffic, but also needing to communicate with users. It is equivalent to a generalist who can shoulder various tasks and is a multi-faceted snake oil.

The editor of AAA once shared that the requirements for new media positions in "Essential Job Requirements for New Media Operators" are written in more detail. If you are interested, you can click in to take a look. Today I will briefly analyze the daily work content of new media operations as follows.

: 1. New media operation: To create content, you must first conduct user surveys. Who are your users? What content do they need? What content do they like? Then carry out content positioning.

Content can be in the form of articles, pictures, videos, etc. The process of content production is collection, creation, review, editing, presentation, diffusion, etc.

Nowadays, new media operations have changed from the previous channel as king to content as king. Content is the most basic manifestation of current strength and has become a problem that new media operations must solve.

The content is divided into: text, pictures, video and audio.

We can start with content to win users and reduce competition.

For example, a beauty public account: Most of the users are women, so they usually think of doing things around beauties and food. Can you change the angle? If the users are women, then use this to diversify your thinking.

Another example is public accounts for Internet marketing: Generally, the content of public accounts for Internet marketing will be from the perspective of the Internet, Internet marketing and courses to promote their own brands and products. Some public accounts have changed their perspective, such as Internet Full Stack.

Operations is different. It not only contains this content, but also contains some emotional articles, such as motivational chicken soup, or interesting stories about the college. This is what makes it unique.

2. New media operation: No matter which platform or software the activity is on, the development company will provide our operators with support plug-ins for many activities, such as voting, answering questions, lottery draws, etc. Many novice operators are at a loss and don’t know what activities to do.

If you don’t know how to do it, it’s actually very simple. Looking at what your competitors are doing will give you some inspiration.

When doing activities, you must clearly understand the purpose of the activity, what resource support is needed, and what the cost is. Then plan a specific activity form based on your best ability.

An executable, operable, and creative event planning plan can effectively enhance the company's visibility and brand reputation.

The key to a good activity is how attractive it is to the target audience. We must pay attention to audience participation and interactivity.

This is the basis for the success of new media activities.

In addition, event promotion not only requires careful planning in the early stage, but also critical execution to the maximum extent possible.

Before the event, the entire event plan should be reviewed repeatedly to see if it can be fully implemented.

3. New media operation: Users can be divided into the following categories: Positive and enthusiastic categories: Like every comment, participate in every activity, and give you suggestions.

Calmly wait-and-see category: Follow silently, won’t interact frequently, and won’t unplug.

Probabilistic user type: Occasionally open your articles, this is the most uncontrollable type of user.

Peers: This type of users can basically be ignored.

The previous content and activities are all for user service, to guide active users, mobilize wait-and-see users, and capture probabilistic users.

As a new media operator, you must be good at user operations. It is very important to be able to chat and be an image person. You can be funny and coquettish, or you can be full of knowledge. Only if you have an image and the image is distinctive enough, can you be remembered by users.

live.

4. New media operation: Promotion of new media operation and promotion There are several main methods: Advertising promotion: Promotion can be carried out wherever users can be reached online and offline.

Event planning: Events are a relatively benign way to attract fans.

Large-scale promotion: Find KOLs that are more consistent with your own user group to promote and attract fans.

Fan community: Gather a group of users to provide services and value.

Mutual promotion: This can be done through some activities and content linkage.

Local promotion: The effect of local promotion is getting weaker and weaker, so you must find your target users. Wherever they are, you can push locally.

When an enterprise operates new media, the best operation effect is the operation of activities.

Carrying out activities on new media platforms is an important way for enterprises to increase new users, expand visibility and enhance user stickiness.

The above is just a general summary of the work classification of new media operations, but the daily work content is still relatively trivial. Just to do a good job in content operation and create a highly disseminating article, you need to start from the title, content, and materials.

Careful consideration should be given to the selection of materials and the organization of language.