People in Xi 'an especially like delicious food, especially snacks, but no matter what they eat, everyone likes to have a bottle of ice peak soda, and it must be a 2ml glass bottle. People in Xi 'an have deep feelings for this brand that has been drinking since childhood.

ice peak soda,

it is not just a drink,

but a nostalgic symbol,

a cultural sentiment.

When we are eating mutton bubble, gourd head and three fresh boiled buns, we will shout "a bottle of ice peak" to our boss.

When we eat barbecue and rinse tofu skin in the night market, we will shout "Ice Peak" to our boss.

When we are eating cold noodles and steamed buns with meat, we will not hesitate to shout "Ice Peak" to our boss, because this is the most famous "Sanqin Package" in Shaanxi, and we will feel less flavor without any of them.

The "Sanqin Package" enjoys a good reputation. Many friends who travel to Xi 'an from other places will taste this package and then take pictures of their food online. I have seen those Weibo who have taken pictures by netizens. Most people drink ice peaks in newly packaged cans. Although the taste is still the same, for Xi 'an people, only the ice peaks in glass bottles with a capacity of 2ml are familiar.

In 199s, Coca-Cola and Pepsi, two carbonated beverage giants, invaded Xi 'an. In order to compete with Bingfeng, Coca-Cola introduced a classic bottled coke with a slim waist, with a capacity of 5ml more than Bingfeng. Brands such as Xuefeili, Jinmeile and Wild Rosa roxburghii make soda more selective. The sales of Bingfeng once fell sharply.

But people in Xi 'an always seem to have a feeling that they can't give up their local brand Bingfeng. It seems that snacks in Shaanxi have to be accompanied by orange-flavored soda in Xi 'an to make them more enjoyable and more tasty.

For example, if you eat cold rice noodles, steamed buns with meat, and drink a bottle of coke, the taste is not right. You don't feel comfortable eating a steamed bun with a Chevy; Only Bingfeng is the most suitable for Xi 'an people's eating habits, so after tasting foreign soft drinks and new flavors of soft drinks, Bingfeng returned to Xi 'an people's night markets and snack bars, beating bottled Coca-Cola in one fell swoop. Coca-Cola changed into tins and plastic bottles and withdrew from the big market of night market. Bottled Xuefeili, Jinmeile and Wild Rosa roxburghii also withdrew from the Xi 'an market for various reasons.

Ice Peak was born in 1953. There is a story about its name. It is said that there used to be an old well in the south alley of Xi 'an. The water was clear and sweet, and all the surrounding residents took water here. One winter night, the wind roared and the snow was falling heavily. The next morning, people found that the wellhead and the pulley were covered with snow in an iceberg shape, which was a beautiful talk for a time. From then on, this well was called "Ice Peak Well". At that time, the water used to produce soda came from this "ice peak well", and several old masters named soda as ice peak.

another way of saying it is that the producer of Bingfeng soda is Xi 'an Food Factory, and Bingfeng is one of the production workshops in the factory, which is called "soda workshop" by people in the factory. In 26, Xi 'an Food Factory merged with four other food factories in Xi 'an to form Xi 'an Sugar, Liquor and Food Industry Corporation, and the original "soda workshop" continued to produce ice peak soda.

Bing Feng once tried to change the packaging. For example, in 23, he tried to change it to a plastic bottle, but it couldn't be sold. After changing back to a glass bottle, the sales volume returned to the past. It can be seen that people in Xi' an only recognize drinking bottled ice peaks for decades, and they can't even drink canned ones.

for decades, the ice peak has kept the same bottle, the same taste and the same capacity. A bottle of ice peak magically keeps time and memories, which reminds us of the orange-flavored summer in our memory.

-boss, open a bottle of ice peak, and keep it cold!

-hey, young man, you can't take the bottle away. . .

Everything in the world, if it exists, must have its meaning. If it flourishes, it should have a suitable soil! Bingfeng is an indigenous drink in Xi 'an. It is orange-flavored, sweet, sour and refreshing. It has a low taste, and carbonic acid does not flush the nose. It has a mellow taste and a round aftertaste. Open a bottle of Fanta-greasy and blunt; Open a bottle of coke-coke, rush and excite your voice; Open a bottle of Sprite-sweet, sticky and monotonous; In short, only the "ice peak" can combine sweet, sour, refreshing and orange flavor. This is one of the reasons.

the second reason: Xi' an is the snack capital, which has something to do with history! Historically, the main traffic routes from south to north provided a collision space for local cuisines, so all the "bumped" foods had several characteristics: "Convenient, fast, heavy in flavor, direct and thorough, which can fully stimulate the taste buds". After all, it was a hard job to come to Chang 'an for business in Wan Li, which was far away from home. Over time, snacks became a major feature of local food. Ever since, in winter, when you end up with a bowl of beef and mutton in soup, steaming on your head and wiping your mouth, come to a bottle of ice peak to relieve boredom and thirst! In summer, when you are sitting on a table under a tree with a bowl of Qin Zhen rice skin with red oil, and the intense and direct taste of incense, spicy and Wang explodes in your mouth, come to a bottle of ice peak! When you walk by the picturesque Drum Tower in autumn, Chengcheng Huang, the Chinese hamburger in your hand, is crisp and full of meat flavor, which needs the harmony of the ice peak most! In spring, when you come to Seiryuji to look for the remains in The Legend of the Demon Cat, when the sun and the slightly dry wind make you feel a little tired, sitting under the cherry tree, the best partner is Bing Feng.

in the third principle: food is the most important thing for people, and "high cost performance" is the most important thing in the world! Let's compare it horizontally. Bingfeng is a very cheap drink. It's cheap and delicious. Why not?

This is Bingfeng, an orange-flavored drink that was born in Xi 'an Food Factory in 1953! "Still that flavor" and "Sanqin set meal" make it a must-have drink for Xi 'an cuisine!

once upon a time, there was a Coca-Cola freezer in a roadside snack bar in Xi 'an, which said that there was a discount of one yuan. Coca-Cola is 5 grams, while Bingfeng is only over 2 grams, and the price is 1.5 yuan, but there are still many people who drink Bingfeng. Coke doesn't sell at all!

why? Coke will never sell "ice peak soda"?

people in Xi' an call this "ice peak feelings"! It's a taste of childhood, because "drink it since childhood". This has also become the slogan of Bingfeng soda!

In fact, there is a more reasonable explanation: Bingfeng soda is moderate in taste, neither sweet nor light. At the same time, people in Xi 'an like to eat pasta, which is greasy and tastes heavy. While eating pasta, drink a bottle of ice peak soda, which just dissolves the taste of heavy taste! It is a perfect match!

not only that, whether you're making a string or eating hot pot, Bingfeng soda is a perfect match!

Shaanxi's famous "Sanqin Package" was developed on this basis! "Cold rice noodles, steamed buns with meat, ice-cream soda" and * * * together constitute the essence of "Sanqin Package"!

"Ice Peak Soda" can only shine brilliantly in this yellow land of Shaanxi with Shaanxi cuisine! Because "drink it since childhood"!

Because it tastes so good, don't believe it. Look at

the position of the ice peak in Xi 'an, not to mention.

The ice peak has a history of 65 years.

It is a time machine for people in Xi 'an to taste the past.

The ice peak has influenced the feelings of several generations in Xi 'an.

It has been deeply rooted in people's hearts since childhood.

Middle-aged and elderly friends who are as young as four or five years old, and are in their fifties and sixties, always have the shadow of the ice peak at home in summer. Ice peak has always been a favorite drink of Xi 'an people. There is a Weibo on the Internet about how many bottles of ice peak we can drink in a year. The answer is actually 1 million bottles, which is equivalent to an average of 11.8 bottles per person.

Ice peak is not only a kind of drink, but also a kind of feeling

It has become a habit to eat cold noodles and drink ice peak in summer

The title of Sanqin drink is worthy of it

I love Xi 'an's delicious food and I love the ice peak that reminds me of the long past

!

people in Xi' an love the ice peak

just like they love their letters from home

Even if they are far away

A bottle of ice peak is enough for me to cross back to Xi' an.

The flavor of ice peak is the simplest without the complexity and weirdness of cola. So a bottle of yellow soda has been loved by generations, and I can't give it up since I was a child. I have been drinking it since I was a child. Regardless of the north-south flavor of big meals and small kitchens, large and small restaurants can live without coke, but ice peaks are indispensable. Ice peaks have always insisted on independent management in the face of foreign brands. A city in Xi 'an has made ice peaks exist so far. As long as ice peaks exist in Xi 'an, people can drink them. This is the taste that can become a classic legend of MBA textbooks in the beverage market. It doesn't need to be too complicated, just need to be self-reliant. This temperament lies in this humble bottle of soda! Now I surf the internet, and many provinces have the figure of an ice peak. I have been drinking it since I was a child, and it tastes like this-sweet!

I was born in Xi 'an after 198s, and I was lucky enough to witness the miracle of the ice peak. I drank it since I was a child, and I put it in a bottle at home in the summer, and then returned it after drinking it. In the 199s, foreign coke entered Xi 'an, and it was also bottled. At that time, it was basically a bottled soda war. Coke, Sprite, Xuefeili and Fanta were all bottled, and some were sold in 1.5 yuan, some were sold in 1.2 yuan and some were iced.

The miracle of Bingfeng is that the bottled packaging has not changed for decades. The price of one yuan has lasted for nearly 2 years, and the price has only increased in recent years.

Whether you like drinking ice peaks or not is a criterion to judge whether you are from Xi 'an.

I have been drinking it since I was a child. When I grew up, I once abandoned its old country, but after half a life, I fell back to my hometown and still thought it was the best. People-friendly packaging and prices are convenient to buy anywhere. It's really the phrase "a bottle of ice peak!" that comes without judgment and brains.

My youngest daughter is a child born in the south of the Yangtze River. Now her favorite drinks are ice peaks and fruit beer, which is the kind of straightforward blowing with a bottle. She said: authentic Xi' an people, how can they not drink ice peaks? Because people in Xi 'an have been drinking it since childhood!

It's not necessary to compete with famous brands, which are popular in local mass consumption!

Taigang soda in Taiyuan, Shanxi Province will soon be out. The local government should protect and support the operation of local enterprises, and the brand can last for a long time.