The popularity of vibrato short videos has made many small and medium-sized sellers in e-commerce see the opportunity of "saving the country by curves", so many sellers upload short videos on Tik Tok while building e-commerce platforms, hoping to gain a large number of fans and drive the sales of their products. In fact, this method is correct and Tik Tok's ability to sell things is really very strong. How do you sell things in Tik Tok? Let's share with you the process of selling things in Tik Tok, hoping to help more novice sellers.

Steps of selling things in Tik Tok:

First, we need to open a Tik Tok account and improve our personal data and avatar.

the second step is to shoot and upload original short videos related to products every day, and remember to be original.

the third step is to upload 1-3 short videos every day, and the quality should be clear. It is best to shoot with the built-in shooting portal in Tik Tok, so that the platform will be recognized as original.

Step 4: After publishing more than 1 short videos and the number of fans is greater than , you can start the product sharing function through real-name authentication. After successful opening, you can get a personal homepage e-commerce window (e-commerce window is also called Tik Tok shopping cart).

Step 5: After you have the e-commerce window, you can add goods and sell them when you release short videos. The amount of exhibition is closely related to the exposure of the videos.

These are all the steps for Tik Tok to sell things. You can sell things in Tik Tok according to the above five steps. The added goods will be displayed on the left side of the short video released by Tik Tok, and there will be a shopping cart logo. In addition, a TA product window will be displayed under the personalized signature of the personal homepage, which will also show all the products. A single video mainly shows a single product, followed by all the products. It is not obvious for Tik Tok to do so.

Tik Tok's methods to increase sales:

The first method is to increase the exposure of videos. If we want to sell things on Tik Tok, we must increase the recommended amount of released videos. Otherwise, others will not see the products we sell at all, and the products will not be displayed without the recommended amount of short videos. The three most important factors to increase the recommended amount are as follows:

1.

2. Whether the account number is an authentication account number.

3. whether the content of the work will be favored by users.

The second method is whether the product is related to the short video content. For example, if you sell a cosmetic, the sales of a gourmet content will definitely not be very high, so if we want to increase the sales of things, we must match the video content with the product.

the third method, fan viscosity, fan viscosity and product sales are also closely related. In fact, when we brush Tik Tok, we often find that the content published by some authors suddenly catches fire and gains a lot of fans and double clicks, but there are only a few double clicks on the content published later. In fact, this is a typical performance of low fan viscosity, and the ability of selling goods of such accounts will not be very good because of its contingency. On the other hand, those with small beauty cosmetics are very strong in carrying goods, so if we sell things on Tik Tok, we must do vertical content, so the accumulated fans will be of very high quality and the viscosity will be very high, so our sales will naturally come up.

Two days ago, we shared the ideas and methods of making money by shaking merchants in Tik Tok. Today, I continue to share a relatively landing method of making money by selling goods in Tik Tok, "shaking merchants and scouring customers".

Let's take a look at how to open the function of selling goods in taobao guest, Tik Tok, and how others do Taobao in Tik Tok.

If there are any other reliable ways to do Taobao in the near future, the first thing I recommend is "Tik Tok Taobao". In 218, taobao guest didn't get any benefits on WeChat, but Tik Tok has always attached great importance to Taobao, and opened the permission of "commodity sharing function" to those who meet the conditions.

1. What is the commodity sharing function of Tik Tok?

The product function refers to inserting products into the videos released in Tik Tok and Tik Tok's homepage, so that some users who watch your videos or open your homepage can get a commission after buying the products they are interested in. For Tik Tok users who have opened the product sharing function, the "product window" entrance will be displayed on the homepage.

At present, the conditions for opening the product sharing function in Tik Tok are:

fans+publishing 1 videos+passing real-name authentication, and you can apply after completing the three conditions.

users who meet the above conditions can open the Tik Tok-click My-Settings in the upper right corner-Product Sharing function

to apply for opening. Some friends who don't know much about Tik Tok's cashing function may wonder why there is a condition of "fans ≥". Isn't this a condition that can be met by any number?

Actually, before Tik Tok launched the product sharing function, there were restrictions on fans. I remember that it was to reach nearly 1, fans at the earliest, and then it was changed to 1,, and then it was changed to . Friends who understand this threshold change should understand that this is a disguised measure to encourage everyone to do taobao guest in Tik Tok.

generally, after applying for this function, it will be approved on the same day.

As WeChat dislikes taobao guest more and more, it is a more reliable way to spend time cultivating Tik Tok. Tik Tok has a large traffic, which takes up a long time of users every day, and Taobao customers can also increase their commission to some extent. Some friends are reluctant to be a Taobao APP, mainly because it is difficult for users to move to the APP and the number of users lost is very large. So, in order to solve these problems, we can try to be a Tik Tok taobao guest.

At present, the commodities distributed in Tik Tok are mainly divided into two categories: one is the selected commodities on the headline platform, and the other is the products of Taobao.

After these preparations are done, what everyone should be concerned about next is the income of being a Tik Tok Amoy.

second, how do others make taobao guest in Tik Tok?

At present, there are two kinds of cases in which Tik Tok shakes taobao guest to make money. One kind is an account with high weight and many fans, which generates revenue by publishing videos, and the other kind is to create videos with products.

1.

Usually, when you swipe Tik Tok, you can always see a product that is roughly related to the video inserted into the video published by some accounts with a large number of fans. This kind of Tik Tok is a protracted war. The more fans, the higher the weight of the account, and the more people will watch the released video, so the income of Tik Tok taobao guest will gradually increase.

(recommended case of lifestyle products)

As shown in the above figure, a Tik Tok that updates the lifestyle category every day will release a video of a product from time to time, and the exposure is very good. The products recommended in this account are all in the category of "lifestyle".

2.

I believe many friends have seen the video of "XX toy bought in Tik Tok". Are these people so idle that they buy dozens of goods just to pat the video?

(case of refined product recommendation)

This kind of video belongs to the sharing of Tik Tok taobao guest products with high accuracy. This product is demonstrated in the video, and this product is also recommended by the window in the video. This kind of video usually shows real people, so the originality and recommendation are relatively high. When users find themselves interested in this product, they place an order and buy it.

This method is especially suitable for people who don't have many fans in Tik Tok. In the past, everyone wanted to accumulate fans in Tik Tok, and the most tangled thing was how to publish original and interesting video content and gain more fans.

And this kind of video content is just in line with originality, with good recommendation, achieving the purpose of accumulating fans and making money.

third, what are the advantages of being a self-operated commodity and a Taobao commodity?

In Tik Tok, the advantage of selling goods by yourself is that the profit is higher. The disadvantage is that every time you shoot a video, you have to find a way to get close to your own products. In contrast, although the profit of the products in taobao guest, Tik Tok is lower, you can match the products according to the video content, which makes the operation more flexible.

I have said before, "For Internet entrepreneurs, the more platforms there are, the more development directions they can choose." When we do a project on a platform with poor benefits, we should think about the development path. Don't always say, "I knew I would do the same!" , which have so many early know. A thousand dollars is hard to buy "early know"!