Beijing Hualian Innovation Center

"Beijing Hualian, together with our partners, will seize the opportunity and lead the retail innovation in this rapidly developing market of China. We will make unremitting efforts to realize our innovation through the research on consumers. "

In the process of business development and international expansion, Beijing Hualian Group has an increasingly urgent demand for business research and development and talent specialization. To this end, Beijing Hualian Group invested in the construction of Beijing Hualian Innovation Center in Daxing District, Beijing, which integrates R&D, training, conference and reception, becoming the only enterprise in China and even Asia with an innovative R&D center, which will surely consolidate and strengthen Beijing Hualian Group's unremitting efforts to become a business leader in China.

Beijing Hualian Innovation Center is located in Qingyundian Town, Daxing District, Beijing, about 4 kilometers away from the headquarters of Beijing Hualian Group, and it takes 5 minutes by car. The center covers an area of 82,48 square meters, with a planned construction area of 6, square meters. The building style is European and American, and the greening rate is 35%.

Vision and goal of Beijing Hualian

Establish a retail innovation center and make plans for all aspects of the retail market in China.

The establishment of the retail innovation training center enables Beijing Hualian to attract, develop, hire and retain the elites of China retail industry, so that Beijing Hualian can implement and commercialize the innovative research results quickly and with high quality, thus winning the market.

Shopper research and practical learning will develop the best shopper experience for the most purchasing shoppers in Beijing Hualian (our work is all based on shoppers).

Develop world-class retail practice, including in-store experience, shelf and category management ... leading the breakthrough of retail concept.

a world-class efficient and responsive supply chain (food and non-food).

Provide continuous education (study plan) and training for Beijing Hualian team and major partners.

Hualian Online Convenience Store

Shenzhen Hualian E-Commerce Co., Ltd. is a new retail service company initiated by Tianjin hualian department store Enterprise Management Co., Ltd., a subsidiary of Hualian Trademark, and established by several companies. Its headquarters is located in Shenzhen, a national e-commerce demonstration city. The company is committed to improving people's happy life index and actively responds to the construction of the national "smart city". Online and offline bite each other, which fully meets the needs of consumers' different shopping experiences, subverts the retail business model and reshapes the management system, and redefines the brand-new model and standard of retail industry.

Shenzhen Hualian e-commerce will completely change the sales model of the traditional retail industry. The company strongly launched Hualian online convenience store (land), Hualian convenience shopping machine (ocean) and Hualian online shopping mall (sky), which effectively linked the Internet industry with the traditional industry, and truly realized the seamless combination of convenience stores, smart phones and e-commerce with the brand-new model of land, sea and air. Completely solve the current consumption situation of "unsafe, inconvenient and not affordable" and create a new era of one-stop shopping.

The world's first online convenience store adopts international advanced management mode. Under the trinity strategy of the company, the convenience store is the highest form of all stores under Hualian. Taking advantage of the global trend of e-commerce, convenience stores will be turned into "ten thousand goods stores", leading the trend of technological transformation of domestic physical stores. Hualian online convenience store promotes service quality through technological innovation. Bring consumers a new life experience of one-stop shopping.

Hualian online convenience store is a retail format that combines e-commerce with traditional convenience stores. Through the combination of traditional convenience stores and the Internet, it provides customers with convenient goods and services.

Different from online supermarkets, online convenience stores are the re-creation of the retail format of traditional convenience stores. Through the combination of traditional convenience stores and e-commerce, based on the urgent convenience needs of consumers and the online shopping needs of consumers, the retail and service terminals of living communities are established in the business model of convenience stores and e-commerce, providing consumers with more convenient goods and services.