According to news from the investment community on July 15, according to 36Kr news, Huang Xiaodi (hereinafter referred to as "Huang Xiaodi"), a brand of Shanghai Chopsong Information Technology Co., Ltd., recently announced the completion of nearly 100 million yuan in Series A financing. The investor in this round is Ares.

Management American Ruisheng Investment.

Previously, Huang Xiaodi had received millions of yuan in angel round investment from Qianshi Venture Capital, as well as tens of millions of yuan in Pre-A round financing from undisclosed investors.

This round of financing will be mainly used for store expansion and technology investment.

Huang Xiaodi is affiliated to Shanghai Chopsticks Information Technology Co., Ltd. and is its key project in the construction of the group's catering platform.

When Huang Xiaodi was launched in June 2017, it positioned itself as an exclusive kitchen, aggregating various catering brands, emphasizing takeout business, and choosing first-class business districts and second-class locations (online can cover high-quality customer flow, and offline rents are relatively cheap).

Huang Xiaodi New Catering Food Alliance is a full-scenario new catering aggregation platform that provides catering brands with integrated solutions such as shop leasing, store operations, online operations, data marketing, marketing promotion, brand incubation, and industry chain. It adopts

The new model helps catering businesses break through traditional catering bottlenecks and improve the utilization of space, time, personnel and funds.

As of now, there are more than 100 stores in Shanghai, Hangzhou and Beijing, with an average store area of ??600-1,000 square meters. It has served more than 1,000 catering merchants and has settled in more than 300 brands, including Luckin.

Coffee, Dicos, Sihaiyoulong, Manling Porridge Shop, Chenxi Stew, etc. are expected to expand their stores to 200 in 2019.

Sui Wei, managing director of Ruisheng Investment in the United States, said: "China's overall catering industry has undergone structural adjustments in recent years, and the rise of the takeout market has created space for the restructuring of the catering industry. Huang Xiaodi has a deep understanding of commercial real estate, catering operators, and takeout platforms. It provides comprehensive value-added services to consumers and provides solutions for the current structural adjustment of my country's catering industry. In addition, the company's founding team has strong store location capabilities, investment promotion capabilities, and online and offline operation and management capabilities. It is also an investor. recognized.