Abstract: In order to attract new customers and enhance the stickiness of old customers, food streets or food courts usually hold some promotional activities from time to time to stimulate consumption. Well-chosen promotional activities can not only obtain higher The turnover can also build up the reputation of the food street. Commonly used promotion activities include online media promotion, membership card application, points system, etc. In order to plan activities with evidence, an activity theme is usually set up and activities are carried out around the theme. These themes can be based on Chinese and foreign festivals, food festivals, etc. Let’s take a look at the food court promotion plan. 1. What are the food street promotion plans?

With the improvement of living standards, there are more and more restaurants in the city. Although food streets or food courts have an agglomeration effect, there are many catering businesses, which can attract There is a large amount of customer flow, but precisely because of the agglomeration effect, food courts must ensure sufficient customer flow to be profitable. Therefore, some marketing promotion programs are usually adopted to attract and retain customers, with the purpose of cultivating loyal customers. The promotion activities of the food court include:

1. Use online media for promotion

Now is the Internet age. When word-of-mouth publicity is spread, more customers will naturally come, so the important thing is how to Let everyone know that there is a food court here. A common method is for customers to forward it to social media to get discounts; the food court operates its own self-media platform and makes some creative content for advertising; it establishes a customer chat group and posts from time to time. Red envelopes, push notifications for distribution activities, etc.

2. Apply for a membership card

Membership cards are a great tool to increase customer stickiness. If you want to stick to customers, you have to let them recharge, making them feel that there is still money in their cards. With so much money, you have to spend it, otherwise it will be wasted. So how do you get customers to apply for card recharges? You can use the strategy of recharging a few hundred and getting a hundred free, or you can use the strategy of membership discounts. In short, try every means to get customers to apply for a card, but you must also be careful not to overdo it and not bore the customer.

3. Points system

The points system is actually another form of promotion, and can be linked to the first two promotion activities at the same time. Customers can earn points for every yuan they spend, and they can also earn points by helping to forward and attract people on social media. When customers save a certain amount of points, they can use the points to pay, but they need to apply for a membership card to save the points in the card. On the one hand, it not only achieves the purpose of promotion, but also retains users to apply for cards. It can be said that it kills two birds with one stone.

4. Other routines

This routine has certain risks. If you don’t have enough loyal customers or a high reputation, it is not recommended to use it. That is to hire people to queue up. Because everyone has this mentality, a restaurant with no queues will definitely not be as delicious, and if there is a long queue at the door of a store, then it must be delicious, so merchants take advantage of this mentality. It is promoted, but if you are not careful, it may be self-defeating and make everyone feel uncomfortable, so this trick should be used with caution.

In short, the food city promotion plan has two purposes: to build a reputation and to retain customers. As long as you can achieve one of the two, you will not be afraid of losing business. If you can do both, it will be a matter of time before it becomes popular.

2. Theme of Food Court Planning Activities

As the saying goes, "Learning from teachers leads to fame". Many food courts will propose a theme when planning promotion activities, and then carry out activities around this theme. , so what are the themes of the food city activities? Commonly used themes can be the following.

1. Taking a certain raw material as the theme

2. Taking Chinese and foreign festivals as the theme

3. Taking food festivals organized for other reasons as the theme

4. The theme is local cuisine and ethnic flavor

5. The theme is dishes related to celebrities and famous chefs

6. The theme is imitation of ancient dishes

7. Use the dishes of this region and this food city as the theme

8. Use certain techniques and food as the theme

9. Use seasonal special dishes as the theme Theme

10. Use food that is popular with a certain group of people as the theme

11. Use foreign dishes as the theme

However, it should be noted that food city activities The establishment of the theme must follow three elements: consistent with the food city's own conditions, consistent with the image of the food city, and able to meet market demand.