1. Analysis of the necessity of starting a journal:
1. The need of corporate culture development:
Internal journals are internal journals of the enterprise, which cannot be sold publicly, but can be given away to the public. Enterprise internal journals are the carrier of enterprise
culture and the externalized form of enterprise culture. When an entrepreneur establishes a corporate culture with the charm of his personality and rich cultural background, he must explain and describe the history and future of the enterprise. The evolution process of corporate culture is, in a great sense, a process in which entrepreneurs constantly explain and describe their own history and future. This kind of explanation and description can't just stay in the form of oral communication, but it must be "solidified" in the form of words in order to continue and spread widely. Enterprise internal magazine is a stage and a historical record of the evolution of enterprise culture.
2. The need to enhance the competitiveness of enterprises:
Entrepreneurs who make great achievements in today's era should not only rely on economic strength, but more importantly,
attract vast human capital with their charisma and rich cultural background, and form a sustainable competitive force
. Corporate culture is an inevitable result of economic development to the present stage. With the progress of corporate culture, the establishment and development of enterprise
industry journals have been paid more and more attention by enterprises. In recent 1 years, it has become a common practice for enterprises to run their own newspapers, which shows that China enterprises pay more and more attention to the internal public opinion orientation of enterprises, and at the same time, they have begun to understand how to use the tool of internal journals reasonably to pave the way for the internal cultural communication and external brand communication of enterprises. According to
complete statistics, at present, there are more than 12, kinds of non-profit "internal journals" founded by enterprises themselves in China, and
they are increasing at a rate of about 25% every year. Because of their large number, rich content, timeliness and strong pertinence, their influence has been expanding, which has become a concern of all walks of life.
the survey shows that the internal journals of enterprises are full of vitality at present, and the internal journals of enterprises are unique in their positioning, content, style, target readers and so on, just like a beautiful "cultural landscape". The influential
internal journals of enterprises include Vanke, Wantong, Lenovo, etc. All larger and more formal enterprises now have their own journals, or conversely, if your enterprise does not have an internal journal, your corporate culture is questionable.
3. The needs of the development of characteristic marketing:
It is very inconvenient for an enterprise to face both the public and its own employees, to undertake responsibilities and obligations to the public and employees, to communicate with them dynamically in time, and to promote its own ideas, products and services. Fujian Baidubang Wood Co., Ltd., which is committed to North American marketing, has completed a standardized 6-acre garden-style factory in Fuqing City, Fujian Province, and will be put into production at the end of December. The company plans to expand the domestic market in May next year, which means that anyone who is in the consumption of cabinets is a customer of Baidubang. How to communicate with these special consumer groups scattered all over the country in a timely and dynamic manner and promote Baidubang's ideas, products and services ... The best way is of course to establish Baidubang enterprises.
second, the founding purpose and purpose:
1. purpose: effectively promote the construction of corporate culture and comprehensively enhance the competitiveness of enterprises. That is, the dual mission of building corporate culture internally and establishing corporate image externally.
2. Purpose:
(1), communication and interaction between enterprises and various departments
(2), outward display of brilliant style
(3), faithful record of enterprise growth
(4), collection and refinement of enterprise cohesion and enterprise spirit
(5), learning atmosphere and team spirit. Internal staff
2, branches, dealers, agents, etc.
3, consumers
4, partner units (friendly units)
4. Strategy and implementation plan for running a magazine:
1. It is more suitable for enterprises to determine that it is an internal magazine rather than an "internal newspaper"
magazine, and it has become fashionable for enterprises in China to run magazines. Magazines are continuous running texts, dynamic texts, open texts and interactive texts, which can make an article at any time according to the changes of society and enterprises.
2. The title of the publication is determined as "Baiduoren"-please write the title by the general manager.
The available titles are Baidangren, Baidangren Special Issue, BaidangWindow, Baidangren Style, Baidangren Guide, Baidangyuan, Baidangren Road ...
Comparing the above series of titles, only Baidangren gives people an ordinary and simple style. The goal of Fujian Baidabang Wood Industry Co., Ltd. is to be a professional enterprise in the field of internationalization, diversification and systematization. Therefore, the publicity emphasis of the internal magazine in each period (or each stage of enterprise development) is also different, and the title of Baidabang People is the most suitable for this "change". In addition, the word "Baiduobang" as the name of the enterprise itself has far-reaching significance, and the word "Baiduobang" as an internal publication will be given more far-reaching significance.
3. column arrangement and positioning of internal periodicals:
(1). Basic columns: columns that are necessary in each issue of internal periodicals
(2). Common columns: columns that frequently appear in internal periodicals at intervals
(3). Temporary columns: columns that are temporarily opened according to the propaganda needs of enterprises
4. Conception of specific columns. [1 article per deadline, contributed by editorial department]
B. Company dynamics: that is, company news, reports of some major events within the company, or reports of some new policies that are beneficial to employees, etc. [There are many press releases or photo news in each issue, contributed by the editorial department]
C. Cover story: Digging the story of the people on the cover picture or reporting the events hidden behind the picture. [1 article per deadline, contributed by editorial department ]
D, team style: mainly showing pictures, supplemented by simple text descriptions, showing the style of the Badong team and setting off the theme of "comfort in work". [each issue shows multiple pictures of a team or one picture of each team, which is contributed by the design department]
e. Elite stories: stories of the chairman, general manager or deputy general manager, which appear in the form of interviews or reportage, and are accompanied by photos, personal profiles, mottos and hobbies of the chairman, general manager or deputy general manager. [1 article per term, contributed by editorial department]
F. Salon of branches, dealers and agents: branches, dealers and agents can freely express their views, opinions and opinions on the company or ask questions here, with the length of 3-8 words, and the contributions of 3-5 branches, dealers or agents are published in each issue. [3-5 articles per issue, contributed by branches, distributors and agents ]
G, professional life: introduce the professional life of some company employees and talk about it by qualified managers for guidance. [3-5 articles per issue, with the general manager presiding over the column and contributing ]
H, talk about Baide: employees' personal experience or feelings at work, with unlimited style and space, as well as the introduction of the company's shortcomings and reform plans. [3-5 articles per issue, contributed by employees]
I. Special report: a report focus specially planned for topics that employees are interested in and people or things that they particularly want to know. [1 article per term, contributed by editorial department]
J. Growth footprint: the growth process of employees or a team in Baidong and the realization process of personal value. [1 article per term, contributed by employees ]
K, employee essays: it belongs to the key column of the supplement, and the topics of employees' contributions are not limited, as long as they are employees' personal experiences or feelings. [1 article per term, contributed by employees]
L. Kitchen cabinet situation: that is, reporting the trends of the kitchen cabinet industry, or expressing opinions or comments on the trends (new measures and policies) of the kitchen cabinet industry. [1 article per term, contributed by editorial department ]
M, family affairs: a column expanded around the theme of "happy home", reflecting the family affairs of employees. [1 article per term, contributed by members ]
N, the president's mailbox: that is, the chairman's mailbox (or the general manager's mailbox), employees' complaints, suggestions or confidences. [there can be more than one issue, and the interaction between employees and company leaders ]
O, editing and reading exchanges: suggestions or comments of employees on internal journals, from company dynamics to employees' voices, from management knowledge to product knowledge, or from layout design to publication and distribution, and give targeted answers. [There can be more than one issue, and the interaction between employees and editorial department]