Bullfighting string is a unique hot pot brand, which originated from Sichuan and Chongqing in China, and belongs to the combination of hot pot and string. Legend has it that it originated from an alley in Jiangbei District of Chongqing. Local residents mix hot pot with skewers. After years of development and improvement, it has gradually formed a well-known brand.

The names of bullfighting strings are inseparable from the local culture and characteristics of Chongqing. Chongqing is nicknamed "Mountain City". The spirit of the mountain city is to dare to act boldly, dare to act boldly, just like bullfighting, and you can win by perseverance. Therefore, bullfighting strings also have this brand spirit of dare to innovate and challenge.

2. Characteristics of bullfighting rope

Raiders food often pays attention to characteristics and taste first. Bullfighting strings are characterized by "spicy, fresh and mellow" and have the unique flavor of traditional Chongqing hot pot. It adopts a secret formula and brings together the Sichuan style. The taste is spicy and refreshing, not dry, and strong enough. Therefore, bullfighting string is not only a kind of food, but also a kind of culture and spirit.

Bullfighting strings pay attention to product quality, and the use of fresh beef and ingredients is extremely particular. The skewers are made of all spicy ingredients, unique pot bottom, rich Sichuan spices and secret ingredients, so that diners can feel the courage and love life attitude of Chongqing people while tasting spicy food.

3. The cultural connotation of bullfighting rope.

In the pink cultural packaging of strings and the modeling of small ox on each string, we can see that the bullfighting strings condense a brand culture of "youth, fashion, self-confidence and positivity" and convey a brand image of "hard work, courage, freedom and openness".

Bullfighting strings adhere to the brand spirit of dare to innovate and dare to challenge, open up the global market, and let more people taste Chongqing's cuisine. Bullfighting promotes the essence of China traditional culture, and makes more people in the world see, understand and love China culture.

4. The market and prospect of bullfighting rope.

With its unique brand culture and food characteristics, the bullfighting string not only has a broad development space and consumer market in the domestic market, but also has a wide range of consumer groups in many countries and regions around the world. Such as the United States, Japan, Britain, Australia, Malaysia, Singapore and other countries.

After years of development in the food industry, consumers' taste buds are constantly changing. Transformation and upgrading have become the first choice, and the strategy of "creativity, health, nutrition and exquisiteness" has become the goal pursued by major brands. Bullfighting strings advocate the concept of healthy food in the market, and their nutrition has also improved. Therefore, the prospect of bullfighting strings in the market should not be underestimated.