While Liu Genghong was busy drawing mermaid lines and waistcoat lines for sweaty fans in the live broadcast room, a girl who only weighed 70 pounds was quietly becoming famous by gaining weight.

In early March, an account called "Just You Can't Eat Enough" began to post videos of rice exchanges on Xiaohongshu, in which a pair of best friends who weighed 70 kilograms and 120 kilograms respectively exchanged recipes, both hoping to reach the ideal of 90 kilograms.

The idea of ??one person losing fat and the other gaining weight makes the video very interesting, and it topped the Xiaohongshu weekly followers list in early April.

Since the release of the dry rice exchange series, the number of fans of this account on Xiaohongshu has increased from 3,00 to 577,000.

After Xiaohongshu became an instant hit, You Can't Eat enough joined Douyin in mid-March. Currently, it has released 33 videos and has 1.7 million fans.

The "anorexic" eating style of the "boss", a 70-pound girl who featured on the account, was also imitated by many bloggers and became a trend for a time.

Of course, in addition to the "no food" alternative food broadcast that is suitable for girls who want to lose weight, the account also has a variety of bonus elements. For example, the beginning of the video usually shows a 120-pound girl Mai Mai making breakfast for her best friend. This is delicious food.

elements; the 70-pound girl ate so much that her jaw dislocated, which is a funny element; the video shows the cats and dogs in the couple's home many times, and the two girls go to the company campus to feed stray cats and dogs, which also incorporates cute pet elements.

But the addition of all elements is based on the fact that they are best friends. The familiarity between old friends creates a natural chemical reaction, making ordinary daily life full of fun.

This is a major feature of best friend accounts, but what about other than that?

From “Fake Best Friends” to “Real Best Friends” Best friend accounts active on short video platforms can be roughly divided into two types in terms of form. One can be summarized as “best friend content account” and the other can be summarized as “best friend account”.

Perspective number".

The former is closer to a short play, presenting video content created with best friends as the theme. The actors are usually both best friends, represented by the accounts Mo Xie and Tian Xiaoye; the latter is more VLOG style, usually recorded from the first perspective, that is

When photographing best friends, the person who takes the photo is usually one of the best friends, represented by Crazy Sisters, Zhou Zhoua, etc.

Moye's "Girlfriend Collection" released on Douyin has been updated to 29 episodes, with 1.43 billion video views.

In this series, Mo Xie plays the role of a domineering and cold female CEO, while Tian Xiaoye plays the role of her silly and sweet best friend who is always in trouble. Mo Xie unconditionally dotes on her and solves her troubles. She is not so much a best friend.

, rather it is closer to a replica of the sweet pet drama.

Tian Xiaoye once mentioned in his speech that the character design of the "Tian Xiaoye" account was jointly created by the team, and the CP with Mo Xie was also widely praised. The linkage of the two accounts achieved a win-win situation and completed the rapid increase in fans.

.

However, the mass-produced plots of bosses and sweet pets soon fell into homogeneity. Later, the account content gradually introduced operations such as tricking girlfriends, but what remained unchanged was a strong sense of script.

On this basis, it seems natural to join the short drama track.

Click on Mo Xie and Tian Xiaoye's Douyin homepage. Mo Xie has three short dramas that are being updated, including "Mo Xie's Counterattack", "Evil Can't Suppress Right" and "Mo Xie's Detective", with views ranging from 15 million to 40 million.

, and the 12th episode of Tian Xiaoye's short drama "Little Things in Love" have been updated, with a collection of 150 million views.

The MCN organization Shenlang Culture to which they belong has incubated many drama accounts with tens of millions of fans, such as Huang Xiaoming in the food delivery industry, Soul Dressing Room, etc., which also have various short dramas.

For accounts such as Mo Xie who already have strong script writing skills, joining the short drama track can not only satisfy the audience's needs for richer plots and characters, further attract fans, but also enable purchasing, payment sharing and plot sharing through the platform.

Increasing revenue through advertising placement and expanding monetization methods is a reasonable choice.

But the path from a drama account to a short drama won’t work on another type of girlfriend account.

Although Tian Xiaoye and Mo Xie are sweet and sweet in the video, and their sisterly relationship is stronger than gold, fans and the creators know very well that the two are just "fake besties" with the script.

Both the content of the video and the two protagonists of the video, Shao Yuxuan and Zhang Xiaohua, are dedicated to creating a sense of reality for the audience. In the introduction of the account on the homepage of Douyin, the Crazy Sisters did not forget to emphasize that "there is no team and

guild".

The creations of Crazy Sisters usually revolve around trivial life matters such as taking out takeaways, buying water, walking the dog, cooking, etc. The laughter is always inadvertently introduced in the dialogue between the two.

In the video, Shao Yuxuan is naked and dressed casually. The photographer Zhang Xiaohua used a mobile phone to shoot handheld, giving the audience a strong sense of involvement and shortening the psychological distance between them.

Reality and down-to-earthness constitute the differentiated advantages of Crazy Sisters. The number of fans has soared to 44 million, firmly ranking as the top account on Douyin.

The Rookie Best Friend account is also a first-person perspective shot with one person holding the camera and one person taking the shot.

It is precisely because of this that the way the boss eats has become popular - because girls who want to lose weight need similar realistic videos to make themselves feel as if they are watching the boss eat live to reduce their appetite.

The creation of a sense of reality gives such girlfriend accounts a higher starting point, but also makes the audience have higher requirements for reality.