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There will always be many more people opening and closing stores than there are profitable stores. The competition in snack bars is fierce, and how to operate it is a big issue that needs attention.

First go to the industrial and commercial office in your district to apply for a license, and then everyone you hire must have a health certificate. I see that your snack bar makes porridge (several kinds), paste, soy milk, etc. in the morning. Some cold side dishes (such as shredded potatoes, kelp, mixed with three shredded vegetables, etc.), steamed buns, fried dough sticks, and pancakes. Steamed buns and pancakes can also be provided at noon, and the cold vegetables can also be used as lunch.

Make snacks , it must be distinctive. . . Can you do it? First of all, I thought that what I made was delicious. . Only others will recognize it. .

A reader bought a snack bar. The situation is as follows:

The shop is on a side street in the back of the city. The shop is 40 to 50 square meters, and the kitchen is at the back. A train-style table can accommodate more than 10 people dining at the same time.

He has investigated this shop many times: it is a mom-and-pop shop that sells noodles and rice noodles, and its main product is knife-shaped noodles. Business is tepid, with a daily turnover of about 400 yuan. So I spent 21,000 yuan to take over the small shop (pots, tables, chairs, bowls, chopsticks, and pans), and paid half a year's rent at 1,500 yuan per month. He invested all his savings of more than 30,000 yuan and invited two relatives to take care of it.

Before, he was interested in Camellia oleifera (rice flour boiled into a paste, fried "noodles" with various seasonings), and spent 500 yuan to let relatives learn it. Then put out the new store sign of Camellia oleifera.

Unexpectedly, not only did not many people eat the oil tea, but even the original customers who ate the shaved noodles left. In desperation, we had to add small noodles, rice noodles, and Chuan Chuan Xiang. The daily income was only more than 100 yuan, and this situation lasted for three months.

It is not appropriate to criticize and accuse at this time, but you will learn from every experience, you must find a lesson from this matter, and you must also find a way to run a snack bar:

1. Blindly pursue projects: The idea is that new products can win because they are fresh and unique. But imagination is not the same as reality. Most of us entrepreneurs fail here: they just want to make how much money they want, but they don’t think about how to make it.

2. No new product market survey: Since it is a new product, a consumer survey should be conducted. The simplest way is to invite relatives and friends to try and taste the new product; or to introduce the new product before you prepare it. Test sales near the opening; the most "lazy" method is to at least conduct a "sales survey": add this variety to the original varieties when opening, introduce it to customers, and solicit their opinions.

3. Failure to conduct local consumer market research: Restaurants are opened to make money from local people. Each place has its own tastes, interests, hobbies, consumption habits, food culture, customs and customs, such as the north. There is no market for egg pancakes in the South, and the spicy taste of the South cannot be tolerated in the North. Even in two adjacent cities, the popular catering may be very different.

4. "Driving away" the original customers: The original customers formed a long-term eating habit because they liked the shaved noodles here. In other words, the shaved noodles here are very distinctive and high-quality, or they are very suitable for the consumer groups here. They come here for the shaved noodles. If you cancel the shaved noodles, customers will naturally turn around and leave. There is a theory of "habitual consumption". When a certain product, a certain consumption method or a certain taste is accepted by people, people will habitually buy this product. There is also a theory that "catches what they like". Smart businesses seek, discover and explore the hobbies of most people and cater to the needs of most people. This is the way to run a snack bar.

5. No way to make money: Not having a way to make money is as terrible as not having a way to deal with failure. Making money is the comprehensive result of many factors. You must find out these factors one by one, test, compare and analyze one by one in practice, and then find, discover and create your own set of ways to make money. .

6. Failure to "persuade" or guide customers: Changing products "privately" without obtaining customers' consent is a major business taboo of "contempting customers". The principle of interest in modern society is equality, and win-win results are achieved by reaching consensus on the premise of communication, communication, and negotiation. Before you open an oil tea shop, customers don’t know you and you have no say. If you make good use of the original products, maintain the original customers, and successfully become friends with the original customers, you can then add oil tea varieties to make the customers feel: good, Another product was developed. At least we should make good original products carefully (this is to respect customers) and add new varieties at the same time. This not only retains original customers, protects sales revenue, but also allows new products to be tested in the market.

In fact, making knife-shaped noodles is easier than making camellia oleifera: add this clause in the transfer agreement: Party A must teach Party B the technique of knife-shaped noodles and stay in the store for one week (or two weeks).

7. Forgot the purpose of opening a store: opening a store is not to sell oil tea, shaved noodles, or sell new and old products. Starting a business is just to make money. The break-even point for a popular restaurant is approximately 300 yuan/day. If we take over this store and maintain the original level of 400 yuan/day, we can earn at least more than 1,000 yuan a month, and the oil tea is still unknown. There are two situations for new products: 50% good and 50% bad.

Reverse thinking is: 50% of new products fail before they are even started.

Comparing earning more than 1,000 yuan a month with 50% failure, everyone knows clearly what to do.

8. Don’t know how to give up: Why don’t you give up? Because this is what I found through hard work. It is “my” project and “my” hard work; because people told me that it is very profitable to do it. I’ve seen people doing it very profitably, and I think it’s very profitable if it’s done well. Yes, we can also admit that it is very profitable, but the first three sentences all have a premise: do it. How to do it? What to do? How long to do it? Who will do it? Where to do it? How to do it?

9. There is no stop loss point: there must be a stop loss point when starting a business. Before starting a business, we should not only think about When making money, you should also think about losing money. But most of us entrepreneurs have never thought about losing money, let alone what to do if we lose money. So when we encounter a loss, we are at a loss what to do. We are defeated like a mountain and fall to the ground, and the loss is like a cancer that eats up our hard-earned hard-earned blood and sweat every day. money.

10. Persevere in mistakes: You have already suffered losses, and losses continue to occur every day, but you are still on the original path. The result is that the longer you persist, the more you lose. There are no gods, no emperors, and no miracles. Any wrong persistence will only lead to more losses and worse losses.

11. Give it your all: When starting a business for the first time, you cannot put your eggs in one basket.

12. Don’t do it yourself: Investing everything but not doing it yourself violates the taboo of starting a small business. Starting a business for the first time is an exploratory stage. If you don’t do it yourself, what’s the point of exploring?

To sum up, the biggest problem is probably that we take it for granted.

But why do we only want to do well but not bad, only want to make money but not lose, only want to succeed but not fail?

The problem now is that losses are inevitable, with a direct loss of at least 10,000 yuan. : Three months’ rent, three months’ wages for two workers (relatives also have to pay wages), and maybe a loss of one or two thousand yuan in transfer fees.

However, I want to transfer the restaurant. A new problem arises: this store cannot be transferred.

What should I do if I can’t transfer?

The first step of starting a business and Longhua’s suggestions are to adjust products, strengthen sales, and create “popularity.”

1. Adjust products

In a sense, products are the key to the success or failure of a restaurant, just as this reader chose a new product to enter the catering industry.

According to a quick survey of local low-end restaurants, the varieties of local low-end restaurants include small noodles, rice noodles, hot and sour noodles, Chuan Chuan Xiang, noodles, popular Sichuan cuisine, etc.

There are many restaurants nearby, but most of them are quiet. The best-selling products are rice noodles and small noodles.

Therefore, it is recommended to use rice noodles as the main dish and small noodles as an alternative. There are three reasons: one-meter noodles are very common, with high recognition among residents, and there are more consumers in the survey results; second, the technology is relatively simple, and it is easy to find and learn good techniques; third, there is no need to increase investment or add new ones. Very little investment.

2. Change the method

1. Do it yourself. If you can, try not to hire people. This can not only reduce expenses, but also allow you to communicate directly with customers, understand customer needs, improve your work and services in a timely manner, and also shorten the distance between you and customers and gradually Build friendships.

2. Improve health conditions. Clean and scrub the inside and outside of the store to make it clean and fresh, giving people a new look and feel like a newly opened restaurant.

3. Place the stove at the door (note whether there are any local restrictions). Let passers-by see the steaming heat in the store and the chefs coming and going, creating a lively and prosperous scene. It also makes it easier to greet and greet passing guests.

4. Give away food. Customers can have their meals delivered directly to their offices, stores, or homes with just one phone call.

5. Clothing etiquette. Wear new professional attire, be warm, polite, gentle and courteous to others.

Because too much money was spent in the early stage, the current changes can only be simple changes with low investment. But you must persist and do it from the heart.

3. Strengthen sales

Sales is the most difficult life-and-death hurdle that all entrepreneurs must pass. Therefore, the vast majority of entrepreneurs try to use new products, technology, quality, extended time, and even waiting to get through this hurdle. But unless you are willing to fail again and again, the sales level cannot be avoided!

There are many sales methods, and they vary from person to person, place and product. We have roughly listed some here:

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1. Retain existing customers. Now you have an income of more than 100 yuan a day and more than 20 customers. You must find a way to keep these customers so that customers can come in and out of the restaurant at any time. In addition, these customers feel good and will naturally help you promote and bring friends to dine, forming a connection. dynamic effect.

2. Distribute leaflets. The flyer is actually a price list. Just include the most popular and delicious main dishes. Leave the phone number at the back and print it in eye-catching fonts: Just make a phone call and the food will be delivered to your door. Distribute to institutions, units, shops, and families within an 800-meter radius of the restaurant. At the same time, a simplified price list is also sent to every dining friend (print the price on the back of the business card).

3. Spread to colleagues who deliver food to customers.

Because there are only a limited number of people who request food delivery at the beginning, each meal delivery is an excellent publicity opportunity. If you politely promote your takeaway to your colleagues who deliver food (send a price list to each person), the success rate will increase. Up to 80%.

4. Price reduction. Hard price reduction consumes too much, will not produce results, and will offend peers. Soft discount can be used: the guest enjoys a half-price (or 30% off) discount. No matter how many friends he has for dinner, or how much he spent, only the amount included in the discount will be charged when checking out. It should be noted that you cannot say it out loud. It doesn’t work when it comes out), the guests all know that they have taken advantage, and they will come again tomorrow, and then they will bring their friends;

5. Free tickets. Give free tickets to 20 passers-by (the number is customized) within a radius of 600-800 meters from the store (try to give free tickets to nearby residents, such as people buying food, shopping, and getting haircuts). The free tickets are limited to a limited time, such as free tickets for 10 days. It is stated that it is valid within 13 days) Don’t send too many at once, send them every day, and increase the number of customers in the store every day. Of course, the best way is to negotiate with the street or neighborhood committee and give free tickets to needy families: although needy families will not or rarely eat in restaurants, they are locals and will speak well of you to their friends and neighbors. The neighborhood committee will also promote it on different occasions, and you will get some unexpected gains.

6. Limited time offer. Reduce the price for 20 (customized number) customers every morning or implement discounts every day when customer traffic is low.

7. Limited offer. A certain amount is discounted every day, for example, 50 bowls per day are charged at half price.

8. Giveaways. Each customer whose meal cost reaches 30 yuan (the amount is customized) will receive a complimentary exquisite side dish. But this side dish must be exquisite, delicious, and must be applauded by customers.

9. Invite friends, relatives, friends, colleagues, neighbors, and neighbors to dine and give you a certain discount. There must be a discount. Even if your friend eats two bowls of noodles without paying for it, you must happily send him out. You just have to be careful, you must accept the money you give, and you must make a profit, otherwise your friend will not come next time because he cannot bear to accept your entertainment every day.

10. Three sentences should be kept in mind. Introduce your "career" and promote your snacks to people who eat out and who may eat out, and to all the people you meet and meet. On the one hand, you can increase the source of customers, on the one hand, you can increase your confidence, and on the other hand, it can also promote Make the product better by yourself. You don’t have the confidence to promote a bad product.

But the basis of it all is: delicious and special. At least it tastes better than the nearby restaurants.