In ancient times, "shopping festivals" were usually held according to local conditions and certain rules. Some places open once every half month, some places open once a month, and some places open once a year. The location of the "shopping festival" also has corresponding regulations, and it is generally chosen in cities, markets, fairs and streets with convenient transportation, so that people can feel the atmosphere of the "festival" as much as possible.

However, no matter how regular a date is, it is impossible to suit everyone's time. Maybe it's to make it easier for people to arrange purchases. In the pre-Qin period, the ancients set the "Shopping Festival" on the same day in January, such as the Spring Festival on the first day of the first month, the spring ploughing on the second day of February, the Shangsi Festival on the third day of March, the Dragon Boat Festival on the fifth day of May, Chinese Valentine's Day on the seventh day of July and the Double Ninth Festival in September.

The purpose of holding the ancient shopping festival:

1. Ancient temple fairs not only provided shopping opportunities, but also provided cultural feasts and social activities. Ancient people also had the desire to "buy from buy buy", but in different ways and occasions. The holding of temple fairs adds color to the ancient society, enabling people to find what they like, taste food, enjoy entertainment and experience social interaction.

2. Ancient temple fairs are not only places for shopping, but also platforms for cultural inheritance and interpersonal communication. It enriched the life of the ancients and left a valuable historical and cultural heritage, which is worth cherishing and inheriting. If you live in ancient times, you may not be able to save much money, because the desire for shopping spree is eternal.