The first Hunan Chili Pepper Cultural Tourism Festival opened in Xiangyin County

On May 8, the first Hunan Chili Pepper Cultural Tourism Festival opened in Xiangyin County, Yueyang City, Hunan Province’s “Chili Pepper Town” Held in Zhangshu Town. ?

According to reports, the first Hunan Province Chili Culture Tourism Festival was held in Xiangyin. It was not only a concentrated display of the development results of the chili industry, but also a concrete practice to promote the deep integration of agriculture, culture and tourism. Yueyang will take this opportunity to make greater efforts in industrial planning, brand building, market promotion, etc., fully support the rural specialty industry represented by Zhangshu Gang pepper to become bigger and stronger, comprehensively promote rural revitalization, and accelerate the construction of a strong agricultural city. . ?

Zhangshugang peppers have been cultivated in Zhangshu Town for more than 200 years. Zhangshugang peppers are favored by consumers for their unique flavors such as "fresh and mellow taste, soft and glutinous, slightly spicy but not astringent, and have no distinction between skin and flesh". , has been awarded the "National Geographical Indication Certification Trademark" and "Hunan Province Famous Trademark", and was selected into the "National Famous, Premium and New Agricultural Products Catalog". At present, the pepper planting area in Zhangshu Town reaches 11,800 acres, with annual sales of more than 4,000 tons of pepper, and the output value in 2022 will exceed 400 million yuan. In order to further improve the quality, Zhangshugang pepper seeds will also be carried "to space" on the Shenzhou 14 manned spacecraft in 2022 to start a space mutation breeding experiment. ?

It is understood that at the 2023 Zhangshugang pepper launch conference, Yangquehu Agricultural Development Co., Ltd., the leading enterprise of Zhangshugang peppers, reached an order agreement of more than 17 million yuan with 16 companies from inside and outside the province. Zhangshugang peppers Bring fragrance to dining tables across the country. This festival also officially established the "Hunan Province Chili Association" and released the "Zhangshu Port Chili Brand Protection" initiative, the 10 most trusted Zhangshu Port chili trading platforms, the 10 most popular Hunan chili products, 5 The most distinctive Hunan fresh peppers. ?

In addition, this festival also held special events such as the "Huxiang Tianpei Banquet", a product of diplomats from many countries stationed in China, an expert summit on the high-quality development of the pepper industry in Hunan Province, and a pepper expo. activities, and launched online activities such as the "Looking for the 'World's Best Fresh Pepper'" short video created by the Director of Culture and Tourism, and the "The Most Beautiful Hot Girl in Hunan" selection event. Yusoko, Consul General of the Consulate General of Cambodia in Chongqing, expressed his willingness to transform into a "pepper official" and use pepper as a medium to spread Hunan cuisine and culture to the world.

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