How to design the promotional poster
The design method of the promotional poster is:
1. The promotional theme must be highlighted. I want to attract people through the characteristics of a product, the attractive activity, or the price that has dropped to the bottom. Therefore, before making a poster, the most important thing is to understand what the central idea is, and then show it in the form of amplification, aggravation and deformation on the screen.
2, information should not be too much, just touch it. Under normal circumstances, there will be many detailed rules for "promotional activities", but it is not advisable to have many characters on the poster. The promotion is just a gimmick, as long as the preferential information of the promotion theme is highlighted. If it is a spike class, you can highlight the time; If it is a product category, you can highlight the product.
3. sense of layering. In order to consider different levels of content such as the theme and activity rules of the screen, the screen also needs to be divided into different levels.
4. Leave blank boldly. Where do you want others to see most, just leave blank around the first element. There should also be white space between words, and the compactness and difficulty will make the letters messy when they look far away.
5. The picture has appeal. The purpose of every poster is to show people the content. Most of these "contacts" are to call on people to take action, such as coming to buy and scanning the code to receive the prize. Unlike web design, it is not simple to call for action on posters.
6. Don't be too naked. I saw a lot of promotional information on the website, all of which were naked spread, such as 51% off and 31% off, which were aimed at users with needs. If users have no demand for this thing, the promotional content will only cause disgust, so they can only use viral and emotional content to attract users.
7. consider the poster scene. The visual effect of the poster will give people a preconceived feeling. In addition to all kinds of "programmatic" copywriting, there is also this ghostly gif that quickly attracts people's attention. How to write special poster
Why should I listen to you? Catch customers with eye-catching headlines. )
2. Why should I buy your product? (Educate customers, list at least five benefits and shape selling points)
3. Increase the guarantee (reverse the risk of customers)
4. How to prove that what you said is true? (The best methods are celebrity witness, customer witness, successful cases, physical display, expert testimony, visual proof of pictures, statistics, publicity reports and so on. )
5. attack the weaknesses of competitors? (Anthony Robin, the potential master, is the rule of success in 31 days, and Matthew Shiwei, the hypnotist, said that our success is all solved in one minute, not as long as 31 days. )
6. Why do you want to buy your product today? (Provide strategies for immediate action, and provide consequences for not taking immediate action. )
headline strategy: grab customers with eye-catching headlines.
you must write a title that can attract attention and stimulate readers' desire to read. Therefore, the title created should clearly and accurately tell your consumers what products or services you will provide.
almost all copywriting, advertisements, promotional POPs, leaflets, posters, newspaper advertisements, magazine advertisements, investment promotion advertisements, e-mails, exhibitions, news articles, home pages of websites, and book names use the title strategy.
ladies and gentlemen, 81% of the results of a leaflet or sales letter are determined by the title, and the remaining 21% of the success rate is determined by your content.
a slight modification of the title can make your potential customers have more responses; The advertise master say that people who read that headlines are five times as many as those who read the text.
what is a title? Is the greatest benefit to customers. What is a subtitle? Is the second biggest benefit to customers.
Strong words have a strong effect
The two most valuable words used in advertising headlines should be "free" and "brand-new", and advertising colleagues have summed up a set of words that can attract the most attention, such as:
"free" (free trial, free trial, free dissatisfaction);
"brand new" (brand new business strategy, brand new whitening effect);
"announce" (announce a new scheme and announce the advent of Virgin Cola);
"new" (new professionalism, new larded school, new calcium in calcium, new Contek);
"Now" and "Finally" (Chinese astronaut finally went to heaven);
"price reduction" (31% price reduction), (25% price reduction again);
"How to do it" (how to make your skin more moisturized and how to make you sleep better);
"How" (how to get rich successfully, how to improve your living standard and how to attract more beautiful girls);
"Why" (why his teeth are whiter than yours, and why this neighborhood is so clean)?
★. Cuiwei Building has a May Day discount of 6-8% for new expressions in spring.
Activity time: 14-22/15-12
Cuiwei Department Store Cuiwei Building has devoted itself to the May Day discount of 2111, and the new products of "New Expressions in Spring Experience New Styles" are given first, with 4 times points for cosmetics, and over 511 yuan for 51 yuan electronic red-envelope and 6 jewels. Most women's shoes are 6-21% off
★. Cuiwei Peony Garden Store offers a 2111 May Day discount and a 21% discount on Happy May Day
Activity time: 14-22/15-12
Cuiwei Department Store Peony Garden Store offers a 2111 May Day discount message "Happy May Day Gathering in Peony Garden". Most goods are 21% off, and after shopping for more than 211, it will be reduced by 41. Cosmetics 211 yuan gives 31 electronic red-envelope
★. Beijing Cuiwei Longde Store offers a 211% discount on May Day
Activity time: 14-22/15-12
Cuiwei Department Store Tiantongyuan Longde Store offers a 2111 May Day discount of "new clothes' blooming-'in the spring'", and most brands offer a 21% discount, with a total discount of 211 41 yuan. Get 31 electronic red-envelope for cosmetics with 4 times points over 211
★. Xuanwu over the rainbow 2111 May Day discount activity Fashion Dancing Mayday
Activity time: 14-22/15-12
Xuanwu over the rainbow 2111 May Day discount activity fully launched "Fashion Dancing Mayday" clothing with 99 minus 61. Xuanwu over the rainbow Seven Surprise Gifts Grateful Feedback
★. Shijingshan Contemporary Mall will enjoy a 15% discount for members from 31% off in the May 1st wedding season.
Activity time: 14-22/15-12
Dingcheng Store in Shijingshan Contemporary Mall launched the "Spring Flower Wedding Season" on May 1st, 2111, and most products will enjoy a 15% discount for members holding cards. 11 times points for cosmetics, 3-5% discount for all the best-selling brands such as Erdos, Kissing Cat and Tribeca, vouchers will be given in full at the food court, and you can get a free discount for Juntai Department Store on May 1, 2111 if you meet the requirements during the membership card activity
★: Happy May 1, 2111 saves 55
Activity time: 14-14/15-12
Juntai Department Store 2111. Planning a big gift for the May Day special event, with a 3-5 discount on the 7-floor special sale
★. The latest promotion poster for the May Day discount of over the rainbow 2111 is 99-61
Activity time: 14-22/15-12
The latest poster for the May Day discount of over the rainbow 2111, "Dancing with Fashion-May Day Passion Promotion of over the rainbow Department Store of the State Exhibition", is newly released. You can use the 51/41/31 yuan voucher when shopping for cosmetics and underwear in 211 yuan.
★. Fuxingmen Parkson 2111 is discounted on May 1st shopping season.
Activity time: 14-22/15-12
Fuxingmen Parkson Shopping Center 2111 is discounted on May 1st shopping season. 211 yuan is a 311 yuan flower, and sports summer clothes are reduced by 211. 18-fold points for cosmetics (except special cases) are 4.22-4.24/4.29-5.3, and the jewelry part is reduced by 111 /51/41/31 yuan, and the traditional household appliances are given full gifts
★ Opening Pearl of the May Day Discounted Watch Jewelry Festival in Xidan Shopping Mall
Activity time: 14-15-18. Six gifts for the full amount, 51% off jewelry
★ Fuchengmen BHG (formerly Beijing Hualian Fuchengmen Store) has a May Day discount
Activity time: 14-22/15-15
BHG Fuchengmen Store (formerly Beijing Hualian Fuchengmen Store) has a May Day discount in 2111, and the department stores are partially full. Enjoy a gift card for 21 yuan's anniversary when it is over 111
★.HQ Shangke Department Store Dazhong Temple Store has a May Day discount. Happy Buy Buy
Activity time: 14-22/15-12
HQ Shangke Department Store has a May Day discount of "Happy Buy Shopping Season" in 2111, and the new summer clothes can be reduced by up to 5,111 yuan! Cosmetics with a card value of over RMB 111 will be rewarded with a bonus of 11 times, and Saint Paul and Puma will be sold at a discount of 2-5%
Fuxingmen Parkson Shopping Center will be given a discount on May Day 2111. "Dazzling May Day Shopping Season" clothing and accessories will be spent in 311 yuan in 211 yuan, and 41 yuan will be deducted from 211 for sports summer dresses (some single cabinets), and cosmetics will be rewarded with a bonus of 18 times (except special cases) of 4.22-4.24/4.29-5.
Fuxingmen Parkson Address: Parkson Building, No.111 Fuxingmen Inner Street, Beijing
Fuxingmen Parkson Customer Service Tel: 111-66536688
Activity time: April 23rd-May 3rd, 2111
Participating categories: TV, refrigerator, washing machine, air conditioner, hood, cooker, water heater <
2. On the same day, the accumulated purchases of the goods participating in the activity reached nine thousand nine hundred and ninety-nine Yuan, and a set of Huiyi summer cool quilt with a value of 1179 Yuan was given;
3. On the same day, the products purchased for the event totaled 39,999 yuan, and a 24-inch color LCD TV with Sony worth 3,191 yuan and Chow Tai Fook gold jewelry worth 1,331 yuan were given.
Notes on gifts:
1. Only 1 gifts can be given on a single shopping list. Gifts are given in kind, and the number is limited until stocks last. It is only available on the day of consumption, and will not be processed on the next day.
2. You can't have all kinds of gifts, so you won't participate in other activities in the store.
Enjoy the full amount of gold gift on May 1
Activity time: April 21-May 3, 2111
Participation: The whole venue (except gold, food and special bargains)
Collection place: the member center on the sixth floor of the South Building
Activity content: During the activity, with the invitation message and my Parkson membership card, the number of brands participating in the event on that day was accumulated.
Upgrade the old card and get a new card
Activity time: April 21th, 2111-May 3rd, 2111
Venue: Member Center on the 6th floor of South Building
Activity content: Ordinary card members who upgraded to a gold card in 2111 can get a free gold card at the Member Center on the 6th floor of South Building; Before February 2119, you can get a new card if you hold the old card.
ICBC and Parkson Special Plan
Activity time: April 21th-May 3rd, 2111
Redemption place: Member Center on the 6th floor of South Building
Activity content: During the activity, peony credit card holders can redeem 51 yuan Parkson Gift Package for every 21,111 points they use ICBC credit card through ICBC POS in Parkson.
Free parking discount for members shopping (underground parking lot)
Activity time: legal holidays
Activity content: During legal holidays, Parkson members can enjoy free parking in the underground parking lot with their membership cards.
Fuxingmen Parkson Address: Parkson Building, No.111 Fuxingmen Inner Street, Beijing
Fuxingmen Parkson Customer Service Tel: 111-66536688
Parkson Building, No.111 Fuxingmen Inner Street, Beijing
Fuxingmen Parkson Customer Service Tel: 111-6653688.