The subway station is full of people. People often need to walk a lot when transferring trains or entering or exiting stations, and advertisements are naturally placed along the way. On the one hand, subway stations have a large flow of people, which is very suitable for advertising; on the other hand, people are often busy when rushing to catch the train and have no time to stop and read more copywriting on the wall. Therefore, it is most appropriate to choose a short copy of one sentence at this time.
My favorite copywriting I have ever seen in a subway station is the copywriting for Cao Cao’s special car installed at Xinjiekou Station in Nanjing. The blue background and a short story-telling copy make people feel that it is a warm brand. And because the location is at a subway station, many people may be attracted by the copywriting and try Shenzhou Express. Personally, I feel it is quite successful.
Second, on the product.
Jiangxiaobai, a young liquor brand that is popular because of its copywriting, is deeply loved by young people because it makes people feel that it is very in line with the thoughts of young people and can convey loneliness and confusion, love and warmth. Welcome. Its text is printed on the bottle. A short copy can help young people who drink to take photos and post them on social platforms to express themselves, which has its own communication attributes. And because the bottle area is limited, we can only choose short copywriting.
The Coca-Cola lyrics bottle is refreshing, and it has caused a sales spike because it can help people express their emotions with the help of these classic and familiar lyrics. A few years ago, when I was eating Qiao Lezi, after finishing the ice cream itself, I could still see a row of chocolate-colored small letters printed by the brand on the ice cream stick, "It makes no sense to like you", which also made people feel warm.
In addition to these two application scenarios, is there anything else you would like to add? Welcome to leave a message for discussion.